rainbow stickers
Skip itPrices mostly outside the sweet spot ($3.77–$10.28) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Brand share
Great47%top-5 brand share — no brand owns this niche
Conversion
Good6.6%search→purchase rate — share of searches ending in a sale
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,154.88avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad$6.95avg listing price — sweet spot $15–$100
Market size
Bad$57K$57K/yr · 126K searches
Growth
Bad-21.7%90-day search growth — must beat 0% to launch
Price range
Bad$3.77–$10.28cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, rainbow stickers is a $57K/yr Amazon United States market (126K searches/yr). The top 5 brands hold 47% of demand. Demand peaks in Mar. Verdict: Skip it — 47/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
rainbow stickers market data
- Units sold / yr
- 8K–10K
- avg 250–500/product
- Revenue / yr
- $56K–$70K
- units × avg price
- Conversion rate
- 6.6%
- Avg BSR
- #1,289
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 76%
- Out of stock
- 1.0%
- Avg brand age
- 31 months
- Avg seller age
- 176 days
Competition & brand share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
32 rising
Sellers
47
Top-5 brand share
47%
Top 20: 87%
Top-5 click share
43%
Top 20: 84%
Open market
48%
- HSHFAMIIY22%
- Riugte8%
- WANGHENG8%
- Teacher Created Resources5%
- ToytoTou5%
- KINGLAKE GARDEN4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -21.7% search growth over the last 90 days.Peak months: Mar · busiest ÷ quietest = 2.3×
Top rainbow stickers search terms
- rainbow stickers94K/yr
- rainbow stickers for kids18K/yr
- rainbow sticker13K/yr
Top rainbow stickers products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Stickers for Kids 100 PCS Stickers Pack Rainbow Sticker Cute Colorful Waterproof Vinyl Art Sticker.Stickers for Water Bottles Skateboards and Notebooks Sticker for Teens Girls Kids
HSHFAMIIY$6.334.7★818 rev
60 PCS Rainbow Stickers for Water Bottles Waterproof Vinyl Decals Colorful Rainbow Decoration Stickers Decals for Skateboards Laptops Guitars Cups Luggage Phones Kids Girls Teens (Rainbow)
Riugte$3.774.5★29 rev
WANGHENG 500Pcs Rainbow Sticker 1.5in Glitter Vinyl Stickers Holographic Rainbow for Envelope Journal Decor Birthday Teacher Reward
WANGHENG$8.834.7★23 rev
HSHFAMIIY Pride Stickers 100Pcs Pride Accessories Gay Stickers
HSHFAMIIY$6.734.7★818 rev
Oh Happy Day Rainbows Mini Stickers
Teacher Created Resources$4.834.7★249 rev
Newest
by launch date
FZYJJJ 1.8in 500Pcs Rainbow Stickers Roll Holographic Rainbow Stickers
FZYJJJ$8.9723 rev
Holographic Rainbow Stickers 1000Pcs Glitter Vinyl Stickers Sparkling Roll Rainbow Decals for Envelope Journal Decor Birthday Teacher Reward
Runhiskii$7.952 rev
500Pcs Rainbow Stickers 1 Roll 1.2in SelfAdhesive Glitter Vinyl Stickers for Birthday Envelope Journal Decorations
Twisina$7.602 rev
Cute Rainbow Stickers 100P Pack Vinyl Colorful Decals for Water Bottles
YanTeki$5.959 rev
HSHFAMIIY Pride Stickers 100Pcs Pride Accessories Gay Stickers
HSHFAMIIY$6.73818 rev
Trending
90-day click momentumFZYJJJ 1.8in 500Pcs Rainbow Stickers Roll Holographic Rainbow Stickers
FZYJJJ$8.974.5★
Holographic Rainbow Stickers 1000Pcs Glitter Vinyl Stickers Sparkling Roll Rainbow Decals for Envelope Journal Decor Birthday Teacher Reward
Runhiskii$7.955.0★
500Pcs Rainbow Stickers 1 Roll 1.2in SelfAdhesive Glitter Vinyl Stickers for Birthday Envelope Journal Decorations
Twisina$7.605.0★
HSHFAMIIY Pride Stickers 100Pcs Pride Accessories Gay Stickers
HSHFAMIIY$6.734.7★
Holographic Rainbow Seal Stickers Roll 500 Pcs Waterproof Self Adhesive PET Decals for Envelopes Journals Scrapbooks Party Favors Gift Packaging Teacher Reward Rainbow
SHEHARUHI$7.734.7★
What buyers say about rainbow stickers
What buyers praise and complain about, mined from review topics.What buyers love
“Cute variety”
“The colors are vibrant”
“Worth it”
“hours of entertainment”
“great adhesive”
“Easy to use”
“Perfect size”
“Exactly as pictured”
“the shine is gorgeous”
“So many cute designs”
What buyers complain about
“they are not very sticky”
“many are large - much larger than shown”
“Therefore a bit deceiving”
“thin”
“But, the book itself is not good quality”
“Dull Colors”
“they do not have the vinyl kind of feel that other waterproof stickers have”
“A little difficult to peel”
“Also, the stickers did not sparkle as much I'd like”
“very flimsy”
Top return reasons
Common questions
- Is rainbow stickers profitable to sell on Amazon United States?
- The niche generates $57K/yr across 34 tracked products. 4 of 12 products launched in the last 360 days are still selling. 90-day search growth is -21.7%. Flapen's verdict: Skip it (47/100).
- How competitive is the rainbow stickers niche?
- 32 brands and 47 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 47% of demand.
- What do buyers complain about in rainbow stickers?
- Top complaints mined from reviews: Adhesion/Stickiness, Size-Overall, Advertised Vs Actual Product. The return rate is 0.7%.
- When does demand for rainbow stickers peak?
- Demand peaks in Mar; the busiest month runs 2.3× the quietest.
- What does it cost to enter the rainbow stickers niche?
- Listings span $3.77–$10.28; the average listing price is $6.95 (sweet spot $15–$100). The average incumbent carries 1,155 reviews — the moat a new listing must climb.