rainbow scratch notebook
Skip itA small market ($49K/yr) — this niche doesn't clear our bar today.
Returns
Great1.0%return rate — above 5% kills the launch gate
Conversion
Good6.2%search→purchase rate — share of searches ending in a sale
Brand share
Good69%top-5 brand share — brands hold most of the demand
Avg price
Good$12.91avg listing price — sweet spot $15–$100
Price range
Good$5.48–$25.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Review moat
Bad4,164.14avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-23.9%90-day search growth — must beat 0% to launch
Market size
Bad$49K$49K/yr · 61K searches
According to Flapen's Amazon United States niche tracking, rainbow scratch notebook is a $49K/yr Amazon United States market (61K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 42/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
rainbow scratch notebook market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- $52K–$65K
- units × avg price
- Conversion rate
- 6.2%
- Avg BSR
- #194
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 41 months
- Avg seller age
- 188 days
Competition & brand share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
17 rising
Sellers
22
Top-5 brand share
69%
Top 20: 100%
Top-5 click share
55%
Top 20: 98%
Open market
26%
- ZMLM37%
- MBJRFU15%
- Eommmgl8%
- Pigipigi Kids5%
- Mocoosy5%
- Prudiut4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -23.9% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 3.2×
Top rainbow scratch notebook search terms
- rainbow scratch notebook27K/yr
- scratch pad for kids12K/yr
- scratch pads for kids6K/yr
- rainbow scratch book7K/yr
- scratch art pad4K/yr
- scratch notebooks for kids2K/yr
- scratch notebook4K/yr
Top rainbow scratch notebook products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ZMLM Scratch Paper Art-Crafts Gift: 2 Pack Rainbow Notebooks Supplies Toys
ZMLM$9.884.7★11,190 rev
I&Art Scratch Art Books for Kids Scratch Art Paper Rainbow Scratch Art for Best Gifts
MBJRFU$6.784.7★2,885 rev
Eommmgl Scratch Art Paper for 4-12 Kids2 Pack Rainbow Notebooks Best Arts and Crafts Gift for Stocking StuffersBirthdayClassroom Activities Party Travel Games
Eommmgl$5.484.5★52 rev
ZMLM 165 Pcs Rainbow Scratch Paper Art Notes - Crafts for Kids Ages 4-8 Classroom Prizes 1st 2nd 3rd Grade School Activity Bulk End of Year Student Gifts from Teacher
ZMLM$8.824.7★8,958 rev
ZMLM Scratch Paper Art Craft: 2 Pack Rainbow Scratch Notebooks Crafts for Kids Ages 4-8 Year Old Girl Birthday Gift Games for Kids Arts Kits School Party Toys Activity
ZMLM$9.584.7★6,269 rev
Newest
by launch dateEommmgl Scratch Art Paper for 4-12 Kids2 Pack Rainbow Notebooks Best Arts and Crafts Gift for Stocking StuffersBirthdayClassroom Activities Party Travel Games
Eommmgl$5.4852 rev
Prudiut Rainbow Scratch Art Notebooks 3-Pack Kids Craft Kit
Prudiut$9.8481 rev
JOYIN 24 Pack Rainbow Scratch Art Notebook Bulk Party Favors for Kids 4-8 Paper Art Crafts Kit Goodie Bags Stuffers for Kids 3-12 Return Gifts for Birthday Party Classroom Prizes for Students
JOYIN$17.2181 rev
HXDOGSP Scratch Art for Kids: 24 Pack Rainbow Scratch Paper Party Favors - Art Crafts Notebook Suitable for Birthday Gifts/School Crafts Kit/Classroom Prizes for Girls and Boys Aged 4-12
HXDOGSP$18.2686 rev
JMMICO 6 Packs Rainbow Scratch Notebook Goodie Bags Stuffers for Kid Scratch Art for Kids with Reusable Cleaner Tool Arts and Crafts for Kids 4-8-12 Gifts for 4 5 6 7 8 9 Year Old Girl Boy
JMMICO$14.13145 rev
Trending
90-day click momentumHXDOGSP Scratch Art for Kids: 24 Pack Rainbow Scratch Paper Party Favors - Art Crafts Notebook Suitable for Birthday Gifts/School Crafts Kit/Classroom Prizes for Girls and Boys Aged 4-12
HXDOGSP$18.264.6★
Eommmgl Scratch Art Paper for 4-12 Kids2 Pack Rainbow Notebooks Best Arts and Crafts Gift for Stocking StuffersBirthdayClassroom Activities Party Travel Games
Eommmgl$5.484.5★
JOYIN 24 Pack Rainbow Scratch Art Notebook Bulk Party Favors for Kids 4-8 Paper Art Crafts Kit Goodie Bags Stuffers for Kids 3-12 Return Gifts for Birthday Party Classroom Prizes for Students
JOYIN$17.214.6★
4 Pack LCD Writing Tablet for Kids 8.5 Inch Colorful Doodle Board Drawing Tablet Educational Learning Toys Birthday Gifts for Boys Girls Age 3 4 5 6 7 8
TQU$9.114.6★
Party Favors for Kids 4-8-12: 24 Pack Scratch Rainbow Art Crafts Notebook Coloring Book Goodie Bags Stuffers Kit Bulk Birthday Gift Classroom Prizes Girl Boy Toddler
Pigipigi Kids$25.824.7★
What buyers say about rainbow scratch notebook
What buyers praise and complain about, mined from review topics.What buyers love
“Fun for kids”
“Great value”
“Quality set for the price”
“Good gift”
“Variety of colors”
“Easy to use”
“Good size”
“Creative fun”
“As pictured”
“It is light weight for my granddaughters small hands”
What buyers complain about
“Cards are small in size”
“Does not work good”
“They don't last”
“Total garbage”
“Not worth the price”
“very messy”
“Not a rainbow”
“Arrived so bent we could not use the notebook”
“These are a little on the cheaper side design wise”
“The brightness could also be slightly better”
Top return reasons
Common questions
- Is rainbow scratch notebook profitable to sell on Amazon United States?
- The niche generates $49K/yr across 22 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -23.9%. Flapen's verdict: Skip it (42/100).
- How competitive is the rainbow scratch notebook niche?
- 17 brands and 22 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 69% of demand.
- What do buyers complain about in rainbow scratch notebook?
- Top complaints mined from reviews: Size-Overall, Functionality-Overall, Durability. The return rate is 1.0%.
- When does demand for rainbow scratch notebook peak?
- Demand peaks in Nov–Dec; the busiest month runs 3.2× the quietest.
- What does it cost to enter the rainbow scratch notebook niche?
- Listings span $5.48–$25.82; the average listing price is $12.91 (sweet spot $15–$100). The average incumbent carries 4,164 reviews — the moat a new listing must climb.