Skip to content

Rainbow Charizard

brand-locked demand (top 5 brands take 99% of clicks) — Rainbow Charizard doesn't clear our bar today.

Flapen Score

42
Skip it

Ranks 1,954 of 3,143 Toys & Games niches · −4 vs the category median of 46

Market size 7Growth 19Conversion 8Competition 84Returns 99Price range 27Avg price 95Brand share 3Review moat 71Quality gap 50
This niche Category average · 3,143 niches

Is Rainbow Charizard profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Rainbow Charizard is a $28K/yr Amazon United States market (117K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Feb–Mar. Verdict: Skip it — 42/100.

Rainbow Charizard: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -11.7% over the last 90 days and 0.7% of searches end in a purchase.

$28K

revenue / yr

Units sold / yr1K
Search volume / yr-11.7%117K
Conversion rate0.7%
Avg price$35.55

Who owns the niche?

The top 5 brands hold 99% of demand, so 1% of the market is open.

1%

open market share

Brands · sellers8 · 167
Top-5 product click share31%
Open market1%
Avg brand age28 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 62 products

Sponsored placement45%
New entrants (1y)4· 4 succeeded
Avg rating4.5★
Avg reviews653

Top Rainbow Charizard products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.

$0$558$1K$2K$2K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

167

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

31%

Top 20: 68%

Open market

1%

  • Pokémon93%
  • ポケモンカードゲーム3%
  • Crystalcommerce1%
  • タカラトミー(TAKARA TOMY)1%
  • INNOVA1%
  • Dan123yal0%
  • Open — no brand owns it (2 brands, 1%)

Rainbow Charizard demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume117KCVR0.7%Products62Brands8Top 5 Brands99%OOS Rate2.6%Rating4.5★Reviews653Avg BSR#1,560
4K3KBlack Friday '25FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Feb, Mar · busiest ÷ quietest = 1.8×

Top Rainbow Charizard search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • rainbow charizard23K/yr
  • charizard v13K/yr
  • charizard gx13K/yr
  • charizard vstar11K/yr
  • rainbow charizard pokemon card8K/yr
  • charizard vmax pokemon card7K/yr
  • shining charizard4K/yr
  • gigantamax charizard4K/yr
  • charizard v star4K/yr
  • charizard ex card6K/yr

What reviews say buyers love and hate about Rainbow Charizard

What buyers mention most, as a share of all reviews.

What buyers love

93% of reviews
Collectibles36%

Pretty decent collection

Value For Money18%

Great deal

Quality-Overall14%

Great Quality for Price

Advertised Vs Actual Product9%

As pictured

Gifting Purpose7%

It was a gift

What buyers complain about

91% of reviews
Value For Money40%

a little pricey

Advertised Vs Actual Product26%

False Advertisement

Quality-Overall13%

Bad quality

Ethical Trade/Fair Trade3%

This was a scam dont buy this stupid thing

Gifting Purpose3%

I would not get if your looking to give as a gift

Rainbow Charizard return rate & reasons

Why buyers send it back, as a share of all return requests.

0.3%

Return rate

66%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Advertised Vs Actual Product
47%
2Size-Overall
14%
3Defective Material/Parts
10%
4Value For Money
9%
5Quality-Overall
5%

Common Rainbow Charizard questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Rainbow Charizard 42/100 on Amazon United States — Skip it. The niche generates $28K/yr across 62 tracked products. 4 of 4 products launched in the last 360 days are still selling. Search demand moved -11.7% over the last 90 days.
Search demand for Rainbow Charizard on Amazon United States peaks in Feb–Mar, where the busiest month runs 1.8× the quietest.