Rainbow Brite

Shoppers searched for this 661K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -20.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $185K a year.

Searches, last 12 months

661K

Growth, 90 days vs prior 90

-20.7%

Conversion, latest week

1.4%

Market size, estimated

$185Ka year

Peak month

December2.4× the quietest month

Top search term

rainbow brite462K searches a year

Listings sell for $19.67 on average, from $5.13 to $73.58. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $19.67 that is $5K to $10K a year per listing.

Average price

$19.67inside the $15 to $100 sweet spot

Price range

$5.13–$73.58

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

250–500

Revenue per listing a year

$5K–$10K

Returns

1.6%of orders · Amazon United States median 2.1%

49% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #7,165 within Dolls. It carries 966 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings

49%

Prime listings

97%

Out of stock, average day

3.0%

Average rank

#7,165in Dolls

Average rating

4.64 starsAmazon United States average 4.42 stars

Average reviews

966per listing

Listings tracked

37

14 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

14

Successful launches

2Amazon's first-year sales bar

Average brand age

39 months