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Radio Flyer Horse

Fail

The top 5 brands take 98% of clicks, so Radio Flyer Horse is a Fail.

Flapen Score
35
35 / 100
Ranks 2,644 of 3,143 Toys & Games niches · −11 vs the category median of 46
Market size
$104K/yr144K searches / yr
90-day growth
+8.2%search demand this quarter
Competition
71%top-5 click share · 7 brands · 17 sellers

Flapen Score

Radio Flyer Horse against its category

The dotted line is the Toys & Games average. Past it, Radio Flyer Horse is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Radio Flyer Horse market on Amazon at a glance

Shoppers on Amazon United States searched for Radio Flyer Horse 144K times last year and spent an estimated $104K. The top 5 brands take 98% of clicks. Demand peaks in Nov–Dec. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 144K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +8.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $104K a year.

Searches, last 12 months
144K
Growth, 90 days vs prior 90
+8.2%
Conversion, latest week
0.6%
Market size, estimated
$104Ka year
Peak month
December4.4× the quietest month
Top search term
radio flyer horse60K searches a year

02 · Price

A sale here is worth $118.65.

Listings sell for $118.65 on average, from $29.46 to $268.84. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $118.65 that is $0 to $12K a year per listing.

Average price
$118.65above the $15 to $100 sweet spot
Price range
$29.46–$268.84
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$12K
Returns
1.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 56% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #294 within Rocking Horses & Animals. It carries 2,069 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
56%
Out of stock, average day
1.8%
Average rank
#294in Rocking Horses & Animals
Average rating
4.41 starsAmazon United States average 4.42 stars
Average reviews
2,069per listing
Listings tracked
18

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
53 months

Products

Top Radio Flyer Horse products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

Brands

7 rising

Sellers

17

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

1%

  • Brand 158%
  • Brand 223%
  • Brand 39%
  • Brand 47%
  • Brand 52%
  • Brand 61%
  • Open — no brand owns it (1 brand, 1%)

Demand

Radio Flyer Horse search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.4×

Search terms

Top Radio Flyer Horse search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • radio flyer horse60K/yr
  • spring horse24K/yr
  • spring rocking horse21K/yr
  • radio flyer rocking horse10K/yr
  • radio flyer horse on wheels7K/yr
  • spring horse for toddlers 1-36K/yr
  • spring horse for kids 3-65K/yr
  • rocking horse with springs5K/yr
  • radio flyer pony4K/yr
  • spring horse for kids4K/yr

Reviews and returns

What reviews say buyers love and hate about Radio Flyer Horse

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Fun/Entertainment Experience”
16%of negative reviews mention “Assembly/Installation”
1.9%of orders come back
“Not enough instructions to assemble”
A buyer, on “Assembly/Installation”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Radio Flyer Horse questions

Answered from the same tracked data.