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Puss in Boots Toy

Fail

Shoppers spend an estimated $33K a year here, so Puss in Boots Toy is a Fail.

Flapen Score
41
41 / 100
Ranks 2,055 of 3,143 Toys & Games niches · −5 vs the category median of 46
Market size
$33K/yr157K searches / yr
90-day growth
-12.3%search demand this quarter
Competition
39%top-5 click share · 9 brands · 193 sellers

Flapen Score

Puss in Boots Toy against its category

The dotted line is the Toys & Games average. Past it, Puss in Boots Toy is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Puss in Boots Toy market on Amazon at a glance

Shoppers on Amazon United States searched for Puss in Boots Toy 157K times last year and spent an estimated $33K. The top 5 brands take 94% of clicks. Demand peaks in Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 157K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -12.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $33K a year.

Searches, last 12 months
157K
Growth, 90 days vs prior 90
-12.3%
Conversion, latest week
1.0%
Market size, estimated
$33Ka year
Peak month
December1.8× the quietest month
Top search term
shrek funko pop26K searches a year

02 · Price

A sale here is worth $22.22.

Listings sell for $22.22 on average, from $8.17 to $69.95. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $22.22 that is $0 to $2K a year per listing.

Average price
$22.22inside the $15 to $100 sweet spot
Price range
$8.17–$69.95
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

40% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 9.8% of listings are out of stock. The average listing ranks #5,429 within Statues, Bobbleheads & Busts. It carries 279 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
40%
Prime listings
70%
Out of stock, average day
9.8%
Average rank
#5,429in Statues, Bobbleheads & Busts
Average rating
4.64 starsAmazon United States average 4.42 stars
Average reviews
279per listing
Listings tracked
40

04 · Newcomers

5 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
5Amazon's first-year sales bar
Average brand age
42 months

Products

Top Puss in Boots Toy products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

Brands

9 falling

Sellers

193

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

39%

Top 20: 76%

Open market

3%

  • Brand 163%
  • Brand 217%
  • Brand 37%
  • Brand 44%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (3 brands, 3%)

Demand

Puss in Boots Toy search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.8×

Search terms

Top Puss in Boots Toy search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • shrek funko pop26K/yr
  • cartoon network funko pop21K/yr
  • puss in boots plush12K/yr
  • funko pop cartoon network16K/yr
  • cartoon network toys10K/yr
  • cartoon funko pop14K/yr
  • puss in boots toy14K/yr
  • funko pop cartoon12K/yr
  • funko pop shrek9K/yr
  • puss in boots toys9K/yr

Reviews and returns

What reviews say buyers love and hate about Puss in Boots Toy

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Gifting Purpose”
25%of negative reviews mention “Quality-Overall”
1.9%of orders come back
“Looks cheap or messed up”
A buyer, on “Quality-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Puss in Boots Toy questions

Answered from the same tracked data.