Pumpkin Hat
FailShoppers spend an estimated $21K a year here, so Pumpkin Hat is a Fail.
- Flapen Score
- 48 / 100Top 37% of 3,143 Toys & Games niches · +2 vs the category median of 4648
- Market size
- $21K/yr116K searches / yr
- 90-day growth
- +103.6%search demand this quarter
- Competition
- 55%top-5 click share · 24 brands · 26 sellers
Flapen Score
Pumpkin Hat against its category
The dotted line is the Toys & Games average. Past it, Pumpkin Hat is stronger. Inside it, weaker.
Market
The Pumpkin Hat market on Amazon at a glance
Shoppers on Amazon United States searched for Pumpkin Hat 116K times last year and spent an estimated $21K. The top 5 brands take 61% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 1.4% of those searches ended in a purchase.
Shoppers searched for this 116K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +103.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $21K a year.
- Searches, last 12 months
- 116K
- Growth, 90 days vs prior 90
- +103.6%
- Conversion, latest week
- 1.4%
- Market size, estimated
- $21Ka year
- Peak month
- October203.7× the quietest month
- Top search term
- pumpkin hat71K searches a year
02 · Price
A sale here is worth $13.11.
Listings sell for $13.11 on average, from $7.63 to $21.13. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $13.11 that is $0 to $1K a year per listing.
- Average price
- $13.11under the $15 to $100 sweet spot
- Price range
- $7.63–$21.13
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$1K
- Returns
- 9.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
58% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 14.8% of listings are out of stock. The average listing ranks #79,797 within Dress-Up Accessories. It carries 51 reviews at 4.38 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 58%
- Prime listings
- 92%
- Out of stock, average day
- 14.8%
- Average rank
- #79,797in Dress-Up Accessories
- Average rating
- 4.38 starsAmazon United States average 4.42 stars
- Average reviews
- 51per listing
- Listings tracked
- 26
04 · Newcomers
0 of last year's 8 launches cleared the first-year sales bar.
8 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 8
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Pumpkin Hat products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 31, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Autumn Style Print Hat Halloween Embroidered Pumpkin Face Baseball Cap Unisex Outdoor Sun Hat Jack-O-Lantern Pumpkin Cap (US Alpha One Size Orange)
- Price
- $7.63
- Rating
- 3.9/5
- Reviews
- 32
- Age
- 12mo ago

Halloween Beret Hat Pumpkin Knit Beanie Plush Toddlers Cute Winter Warm Cap for Baby Mother Adult (Adult) Orange
- Price
- $8.21
- Rating
- 3.8/5
- Reviews
- 14
- Age
- 1y ago

Autumn Style Print Hat Pumpkin Face Baseball Hat Halloween Baseball Cap Orange
- Price
- $14.67
- Rating
- 4.7/5
- Reviews
- 37
- Age
- 1y ago

Pumpkin Fashion Cool Baseball Cap Funny Embroidered Trucker Flatbill Hat Halloween Birthday Gifts for Men Women
- Price
- $14.68
- Rating
- 4.7/5
- Reviews
- 35
- Age
- 1y ago

YGbridge Baby Knitted Pumpkin Beanie Hat Soft Baby Pumpkin Costume Hat for Toddlers Autumn Halloween Thanksgiving Photo Props (Orange)
- Price
- $12.92
- Rating
- 5.0/5
- Reviews
- 27
- Age
- 1y ago
Trending
estimated 90-day click momentum
Halloween Cute Pumpkin Beanie for Men and Women Winter Black Knit Hat
- Price
- $11.96
- Rating
- 4.7/5
- Reviews
- 7
- Age
- 4mo ago

Yearntown Crochet Hat Knitted Fruit Annimal Bucket Hat Handmade Cute Winter Beanies Halloween Cosplay Costume for Women Adult(Pumpkin)
- Price
- $12.86
- Rating
- 3.8/5
- Reviews
- 19
- Age
- 3mo ago

ComfyCamper Womens Knitted Orange Pumpkin Hat Costume Adults Women Men Cosplay Halloween Autumn Costumes One Size
- Price
- $15.86
- Rating
- 4.5/5
- Reviews
- 11
- Age
- 6mo ago

FIBOS New Years Day Novelty Baseball Adjustable All-Season Hat Pumpkin Embroidery Cap Ghost Baseball Cap Personalized Hat
- Price
- $13.21
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 10mo ago

Halloween Baseball Cap Flat-Brimmed Hat Adjustable Pumpkins Snapback Hat for Men Women & Teens
- Price
- $15.63
- Rating
- 4.2/5
- Reviews
- 4
- Age
- 11mo ago
Newest
by launch date
Yearntown Crochet Hat Knitted Fruit Annimal Bucket Hat Handmade Cute Winter Beanies Halloween Cosplay Costume for Women Adult(Pumpkin)
- Price
- $12.86
- Rating
- 3.8/5
- Reviews
- 19
- Age
- 3mo ago

Halloween Cute Pumpkin Beanie for Men and Women Winter Black Knit Hat
- Price
- $11.96
- Rating
- 4.7/5
- Reviews
- 7
- Age
- 4mo ago

ComfyCamper Womens Knitted Orange Pumpkin Hat Costume Adults Women Men Cosplay Halloween Autumn Costumes One Size
- Price
- $15.86
- Rating
- 4.5/5
- Reviews
- 11
- Age
- 6mo ago

IQIC Halloween Pumpkin Baseball Cap Hat for Men Women Unisex Autumn Pumpkin Face Print Adjustable Jack-o lantern Hats (US Numeric 1 orange)
- Price
- $16.96
- Rating
- 4.0/5
- Reviews
- 2
- Age
- 10mo ago

FIBOS New Years Day Novelty Baseball Adjustable All-Season Hat Pumpkin Embroidery Cap Ghost Baseball Cap Personalized Hat
- Price
- $13.21
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
24 rising
Sellers
26
Est. top-5 brand share
61%
Top 20: 96%
Est. top-5 click share
55%
Top 20: 93%
Open market
35%
- Generic29%
- Zhzrche13%
- Qeenking8%
- YGbridge6%
- Zando5%
- Zasy4%
Demand
Pumpkin Hat search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 203.7×
Search terms
Top Pumpkin Hat search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- pumpkin hat71K/yr
- pumpkin hat adult19K/yr
- pumpkin hats5K/yr
- jack o lantern hat4K/yr
- pumpkin stem hat4K/yr
- pumkin hat2K/yr
- pumpkin hats for women7K/yr
- halloween pumpkin hats3K/yr
Reviews and returns
What reviews say buyers love and hate about Pumpkin Hat
We read the reviews and the return reasons for every product selling here.
“A little big”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pumpkin Hat questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








