Is pumpkin hat profitable to sell on Amazon United States?

The niche generates $21K/yr across 26 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is +103.6%. Flapen's verdict: Skip it (48/100).

How competitive is the pumpkin hat niche?

24 brands and 26 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 61% of demand.

What do buyers complain about in pumpkin hat?

Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Stretchability/Expandability/Elasticity. The return rate is 9.5% — above our launch gate.

When does demand for pumpkin hat peak?

Demand peaks in Sep–Oct–Nov; the busiest month runs 203.7× the quietest.

What does it cost to enter the pumpkin hat niche?

Listings span $7.63–$21.13; the average listing price is $13.11 (sweet spot $15–$100). The average incumbent carries 51 reviews — the moat a new listing must climb.

pumpkin hat

Skip it

A small market ($21K/yr) — this niche doesn't clear our bar today.

Review moat

Incredible51.35

avg incumbent reviews — the moat a new listing must climb

Growth

Great+103.6%

90-day search growth — must beat 0% to launch

Brand share

Good61%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Avg price

Good$13.11

avg listing price — sweet spot $15–$100

Competition

Good55%

top-5 click share — leaders hold, buyers still browse

Price range

Okay$7.63–$21.13

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Bad1.4%

search→purchase rate — share of searches ending in a sale

Returns

Bad9.5%

return rate — above 5% kills the launch gate

Market size

Bad$21K

$21K/yr · 116K searches

According to Flapen's Amazon United States niche tracking, pumpkin hat is a $21K/yr Amazon United States market (116K searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 48/100.

Data updated Jul 31, 2026 · scored weekly · How we score niches

pumpkin hat market data

Units sold / yr: 4K–5K; avg 0–100/product
Revenue / yr: $52K–$66K; units × avg price
Conversion rate: 1.4%
Avg BSR: #79,797
Page quality: 0%
Prime: 92%
Sponsored: 58%
Out of stock: 14.8%
Avg brand age: 35 months
Avg seller age: 200 days

Competition & brand share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

Brands

24 rising

Sellers

Top-5 brand share

61%

Top 20: 96%

Top-5 click share

55%

Top 20: 93%

Open market

35%

Generic29%
Zhzrche13%
Qeenking8%
YGbridge6%
Zando5%
Zasy4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +103.6% search growth over the last 90 days.

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 203.7×

Open Trend

Top pumpkin hat search terms

pumpkin hat71K/yr +126.5%1.3% conv.
pumpkin hat adult19K/yr +48.2%1.1% conv.
pumpkin hats5K/yr +133.3%1.1% conv.
jack o lantern hat4K/yr +202.1%0.7% conv.
pumpkin stem hat4K/yr -3.9%0.0% conv.
pumkin hat2K/yr +47.5%0.0% conv.
pumpkin hats for women7K/yr +22.2%0.0% conv.
halloween pumpkin hats3K/yr >1,000%0.0% conv.

All search terms

Top pumpkin hat products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Autumn Style Print Hat Halloween Embroidered Pumpkin Face Baseball Cap Unisex Outdoor Sun Hat Jack-O-Lantern Pumpkin Cap (US Alpha One Size Orange)

Generic$7.633.9★32 rev

Halloween Beret Hat Pumpkin Knit Beanie Plush Toddlers Cute Winter Warm Cap for Baby Mother Adult (Adult) Orange

Zhzrche$8.213.8★14 rev

Autumn Style Print Hat Pumpkin Face Baseball Hat Halloween Baseball Cap Orange

Generic$14.674.7★37 rev

Pumpkin Fashion Cool Baseball Cap Funny Embroidered Trucker Flatbill Hat Halloween Birthday Gifts for Men Women

Qeenking$14.684.7★35 rev

YGbridge Baby Knitted Pumpkin Beanie Hat Soft Baby Pumpkin Costume Hat for Toddlers Autumn Halloween Thanksgiving Photo Props (Orange)

YGbridge$12.925.0★27 rev

Newest

by launch date

Yearntown Crochet Hat Knitted Fruit Annimal Bucket Hat Handmade Cute Winter Beanies Halloween Cosplay Costume for Women Adult(Pumpkin)

Yearntown$12.8619 rev

3mo ago

Halloween Cute Pumpkin Beanie for Men and Women Winter Black Knit Hat

Qeenking$11.967 rev

4mo ago

ComfyCamper Womens Knitted Orange Pumpkin Hat Costume Adults Women Men Cosplay Halloween Autumn Costumes One Size

ComfyCamper$15.8611 rev

6mo ago

IQIC Halloween Pumpkin Baseball Cap Hat for Men Women Unisex Autumn Pumpkin Face Print Adjustable Jack-o lantern Hats (US Numeric 1 orange)

IQIC$16.962 rev

10mo ago

FIBOS New Years Day Novelty Baseball Adjustable All-Season Hat Pumpkin Embroidery Cap Ghost Baseball Cap Personalized Hat

FIBOS$13.212 rev

10mo ago

What buyers say about pumpkin hat

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall13%

“Fits perfect”

Design-Overall11%

“But no complaints the design is clear and looks nice and my husband fits the beanie well and likes it”

Soft Feel10%

“The material is soft”

Warmth9%

“The knit material is warm and comfortable, making it perfect for chilly days”

Quality-Overall9%

“showcasing quality craftsmanship”

Comfort-Overall5%

“Cute and comfortable”

Material Quality5%

“quality material”

Weight Light4%

“The knitted pattern makes the hat lightweight and breathable, which is perfect for wearing in the fall around Halloween”

Advertised Vs Actual Product4%

“Does the job”

Value For Money4%

“Price seems fair if you like the design”

What buyers complain about

Size-Overall17%

“A little big”

Advertised Vs Actual Product6%

“just a bit misleading in expectations”

Stretchability/Expandability/Elasticity6%

“it is not very elastic”

Shape/Style6%

“The cap part is kind of shallow, though”

Hard Feel3%

“it's not especially soft or cheap it's just standard beanie material size etc”

Thickness2%

“Its thin, so its not like its for freezing weather”

Top return reasons

Size-Overall70%

Advertised Vs Actual Product9%

Color7%

Thin4%

Product Condition4%

Shape/Style4%

Stitch/Finish/Polish4%

Length2%

Common questions

Is pumpkin hat profitable to sell on Amazon United States?: The niche generates $21K/yr across 26 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is +103.6%. Flapen's verdict: Skip it (48/100).
How competitive is the pumpkin hat niche?: 24 brands and 26 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 61% of demand.
What do buyers complain about in pumpkin hat?: Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Stretchability/Expandability/Elasticity. The return rate is 9.5% — above our launch gate.
When does demand for pumpkin hat peak?: Demand peaks in Sep–Oct–Nov; the busiest month runs 203.7× the quietest.
What does it cost to enter the pumpkin hat niche?: Listings span $7.63–$21.13; the average listing price is $13.11 (sweet spot $15–$100). The average incumbent carries 51 reviews — the moat a new listing must climb.