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Pumpkin Decorating Kit

Fail

Shoppers spend an estimated $25K a year here, so Pumpkin Decorating Kit is a Fail.

Flapen Score
47
47 / 100
Top 42% of 3,143 Toys & Games niches · +1 vs the category median of 46
Market size
$25K/yr351K searches / yr
90-day growth
+171.9%search demand this quarter
Competition
61%top-5 click share · 11 brands · 19 sellers

Flapen Score

Pumpkin Decorating Kit against its category

The dotted line is the Toys & Games average. Past it, Pumpkin Decorating Kit is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pumpkin Decorating Kit market on Amazon at a glance

Shoppers on Amazon United States searched for Pumpkin Decorating Kit 351K times last year and spent an estimated $25K. The top 5 brands take 71% of clicks. Demand peaks in Sep–Oct. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 351K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +171.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $25K a year.

Searches, last 12 months
351K
Growth, 90 days vs prior 90
+171.9%
Conversion, latest week
0.7%
Market size, estimated
$25Ka year
Peak month
October1069.4× the quietest month
Top search term
pumpkin decorating kit213K searches a year

02 · Price

A sale here is worth $10.96.

Listings sell for $10.96 on average, from $5.83 to $23.23. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 500 to 750 of them. At $10.96 that is $5K to $8K a year per listing.

Average price
$10.96under the $15 to $100 sweet spot
Price range
$5.83–$23.23
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
500–750
Revenue per listing a year
$5K–$8K
Returns
2.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #3,422 within Craft Kits. It carries 2,035 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
100%
Out of stock, average day
4.6%
Average rank
#3,422in Craft Kits
Average rating
4.44 starsAmazon United States average 4.42 stars
Average reviews
2,035per listing
Listings tracked
13

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Pumpkin Decorating Kit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 rising

Sellers

19

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

22%

  • Brand 119%
  • Brand 218%
  • Brand 317%
  • Brand 49%
  • Brand 58%
  • Brand 67%

Demand

Pumpkin Decorating Kit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

80K60KSpike '24Spike '25AugSepOctNovJunJulAugSepOctNovDecJul

Peak months: Sep, Oct · busiest ÷ quietest = 1069.4×

Search terms

Top Pumpkin Decorating Kit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pumpkin decorating kit213K/yr
  • pumpkin decorating43K/yr
  • pumpkin decorating supplies24K/yr
  • pumpkin decorating kits10K/yr
  • pumpkin decorating kits for kids12K/yr
  • pumpkin decorating accessories4K/yr
  • pumpkin decoration kit5K/yr
  • decorating pumpkins4K/yr
  • decorations for pumpkins5K/yr
  • toddler pumpkin decorating kit3K/yr

Reviews and returns

What reviews say buyers love and hate about Pumpkin Decorating Kit

We read the reviews and the return reasons for every product selling here.

60%of positive reviews mention “Fun/Entertainment Experience”
50%of negative reviews mention “Display Colors”
2.1%of orders come back
“Unfortunately they are sorted by color not by character”
A buyer, on “Display Colors”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

8 topics

NegativePositive

FAQ

Common Pumpkin Decorating Kit questions

Answered from the same tracked data.