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Pull Toys for Toddlers 1-3

Fail

Demand is soft, at -11.1% this quarter, so Pull Toys for Toddlers 1-3 is a Fail.

Flapen Score
48
48 / 100Top 37% of 3,143 Toys & Games niches · +2 vs the category median of 46
Market size
$191K/yr233K searches / yr
90-day growth
-11.1%search demand this quarter
Competition
47%top-5 click share · 17 brands · 96 sellers

Flapen Score

Pull Toys for Toddlers 1-3 against its category

The dotted line is the Toys & Games average. Past it, Pull Toys for Toddlers 1-3 is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average
See the method

Market

The Pull Toys for Toddlers 1-3 market on Amazon at a glance

Shoppers on Amazon United States searched for Pull Toys for Toddlers 1-3 233K times last year and spent an estimated $191K. The top 5 brands take 77% of clicks. Demand peaks in Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 4.7% of those searches ended in a purchase.

Shoppers searched for this 233K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.7% of those searches ended in a purchase. Searches in the last 90 days moved -11.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $191K a year.

Searches, last 12 months
233K
Growth, 90 days vs prior 90
-11.1%
Conversion, latest week
4.7%
Market size, estimated
$191Ka year
Peak month
December4.2× the quietest month
Top search term
pull toys for toddlers 1-343K searches a year

02 · Price

A sale here is worth $17.43.

Listings sell for $17.43 on average, from $7.84 to $44.10. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $17.43 that is $2K to $4K a year per listing.

Average price
$17.43inside the $15 to $100 sweet spot
Price range
$7.84–$44.10
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
1.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

53% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #370 within Early Development & Activity Toys. It carries 5,776 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
53%
Prime listings
100%
Out of stock, average day
0.2%
Average rank
#370in Early Development & Activity Toys
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
5,776per listing
Listings tracked
32

04 · Newcomers

3 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
3Amazon's first-year sales bar
Average brand age
44 months

Products

Top Pull Toys for Toddlers 1-3 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

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The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

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Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 falling

Sellers

96

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

47%

Top 20: 88%

Open market

20%

  • Brand 127%
  • Brand 225%
  • Brand 313%
  • Brand 48%
  • Brand 55%
  • Brand 64%

Demand

Pull Toys for Toddlers 1-3 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KHoliday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.2×

Search terms

Top Pull Toys for Toddlers 1-3 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pull toys for toddlers 1-343K/yr
  • pull toy25K/yr
  • fisher price phone22K/yr
  • baby pull toy20K/yr
  • pull along toy18K/yr
  • pull toys14K/yr
  • pull along toys for toddlers 1-312K/yr
  • pull toys for 1 year old11K/yr
  • toddler pull toy13K/yr
  • fisher price phone toy8K/yr

Reviews and returns

What reviews say buyers love and hate about Pull Toys for Toddlers 1-3

We read the reviews and the return reasons for every product selling here.

40%of positive reviews mention “Fun/Entertainment Experience”
15%of negative reviews mention “Size-Overall”
1.9%of orders come back
“Very small”
A buyer, on “Size-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

Keep looking

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FAQ

Common Pull Toys for Toddlers 1-3 questions

Answered from the same tracked data.