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Pull Tabs

brand-locked demand (top 5 brands take 97% of clicks) — Pull Tabs doesn't clear our bar today.

Flapen Score

43
Skip it

Ranks 1,838 of 3,143 Toys & Games niches · −3 vs the category median of 46

Market size 26Growth 15Conversion 13Competition 65Returns 98Price range 52Avg price 87Brand share 7Review moat 94Quality gap 35
This niche Category average · 3,143 niches

Is Pull Tabs profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Pull Tabs is a $110K/yr Amazon United States market (159K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Feb. Verdict: Skip it — 43/100.

Pull Tabs: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -20.1% over the last 90 days and 1.0% of searches end in a purchase.

$110K

revenue / yr

Units sold / yr2K
Search volume / yr-20.1%159K
Conversion rate1.0%
Avg price$68.03

Who owns the niche?

The top 5 brands hold 97% of demand, so 3% of the market is open.

3%

open market share

Brands · sellers7 · 11
Top-5 product click share46%
Open market3%
Avg brand age43 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 24 products

Sponsored placement21%
New entrants (1y)2· 1 succeeded
Avg rating4.5★
Avg reviews122

Top Pull Tabs products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

$0$6K$11K$17K$22K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

7 falling

Sellers

11

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

46%

Top 20: 95%

Open market

1%

  • Generic71%
  • The Ticket Gurus14%
  • Motroce7%
  • WarmHeartting3%
  • PROMO PRINTING GROUP, INC.2%
  • XLSFPY2%
  • Open — no brand owns it (1 brand, 1%)

Pull Tabs demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume159KCVR1.0%Products24Brands7Top 5 Brands97%OOS Rate31.0%Rating4.5★Reviews122Avg BSR#1,525
9K7KSpike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 1.9×

Top Pull Tabs search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • pull tabs gambling tickets82K/yr
  • pull tabs49K/yr
  • bingo pull tabs11K/yr
  • pull tab8K/yr
  • pull tab tickets6K/yr
  • pull tabs gambling tickets instant2K/yr
  • pulltabs tickets643/yr

What reviews say buyers love and hate about Pull Tabs

What buyers mention most, as a share of all reviews.

What buyers love

86% of reviews
Color13%

The stickers are brightly colored

Advertised Vs Actual Product12%

Description was correct

Value For Money12%

Great price for the amount you get

Ease Of Use12%

Simple, useful, and very handy to keep around

Adhesion/Stickiness11%

The adhesive is very sticky and durable

What buyers complain about

82% of reviews
Adhesion/Stickiness23%

Only half of each of the stickers actually stick

Value For Money20%

Expensive for what they are

Quality-Overall17%

Too cheap of quality

Color10%

The green isnt very bright

Thickness7%

The minor thing you need to be prepared for is that they're thin

Pull Tabs return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

53%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
32%
2Adhesion/Stickiness
18%
3Value For Money
14%
4Advertised Vs Actual Product
13%
5Color
4%

Common Pull Tabs questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Pull Tabs 43/100 on Amazon United States — Skip it. The niche generates $110K/yr across 24 tracked products. 1 of 2 products launched in the last 360 days are still selling. Search demand moved -20.1% over the last 90 days.
Search demand for Pull Tabs on Amazon United States peaks in Feb, where the busiest month runs 1.9× the quietest.