Pull String Toy
soft demand (-25.2% this quarter) — Pull String Toy doesn't clear our bar today.
Flapen Score
Ranks 1,703 of 3,143 Toys & Games niches · −2 vs the category median of 46
Is Pull String Toy profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Pull String Toy is a $84K/yr Amazon United States market (84K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 44/100.
Pull String Toy: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -25.2% over the last 90 days and 6.6% of searches end in a purchase.
$84K
revenue / yr
Who owns the niche?
The top 5 brands hold 70% of demand, so 30% of the market is open.
30%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 15 products
Top Pull String Toy products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
TYRY.HU Silicone Baby Sensory Montessori Toys Silicone Pull String Fidget Toys for Babies 18 Months+ Travel Toy for Plane Car and Stroller Early Educational Fine Motor Skills Toy for Toddlers
- Price
- $12.67
- Rating
- 4.8/5
- Reviews
- 70
- Age
- 7mo ago
woollywink Baby Toys for 1 Year Old Montessori Toys Hanging in Stroller Sensory Toy for Todders 12-18 Months+ UFO Pulling Educational Game for Developing Motor Skills Gift for Boys& Girls
- Price
- $19.97
- Rating
- 4.6/5
- Reviews
- 79
- Age
- 10mo ago
Nuby Silicone Octopus Sensory Toy with Bright Colored Silicone Textured Cords for Tactile Development 18+ Months
- Price
- $12.45
- Rating
- 4.8/5
- Reviews
- 547
- Age
- 5y ago
Imagination Junction Food Grade Silicone Baby Toy Montessori Sensory Toy(Yellow)
- Price
- $13.00
- Rating
- 4.5/5
- Reviews
- 37
- Age
- 6mo ago
Skip Hop Baby Sensory Toy Pull & Play Silver Lining Cloud Age 6m+
- Price
- $9.97
- Rating
- 4.5/5
- Reviews
- 104
- Age
- 2y ago
Trending
90-day click momentum
COMTAY Baby Toys 6-12 Months Montessori Silicone Pulling Toy for Babies 6 in 1 Pull String Sensory Toy Baby Teething Toy Car Seat & Stroller Toys Gift for 1 Year Old Boy Girl
- Price
- $13.09
- Rating
- 4.8/5
- Reviews
- 22
- Age
- 3mo ago
lisfiva Baby Teething Toys 6-12 Months & Toddler Car Activities | Exceptional Silicone Pull String Sensory Toy Montessori Toys for 1 Year Old Boy Girl Infant
- Price
- $11.69
- Rating
- 4.9/5
- Reviews
- 13
- Age
- 3mo ago
woollywink Baby Toys for 1 Year Old Montessori Toys Hanging in Stroller Sensory Toy for Todders 12-18 Months+ UFO Pulling Educational Game for Developing Motor Skills Gift for Boys& Girls
- Price
- $19.97
- Rating
- 4.6/5
- Reviews
- 79
- Age
- 10mo ago
Fyxttalor Montessori Baby Toys for 12M+ UFO Sensory Play Set for Toddlers Pull String Pull String Toy in Stollers Developmental Toys for Fine Motor Skills Gift for Boys& Girls
- Price
- $20.96
- Rating
- 4.8/5
- Reviews
- 27
- Age
- 11mo ago
Imagination Junction Food Grade Silicone Pull String Baby Toy Montessori Pull String Sensory Toy (Pink)
- Price
- $12.66
- Rating
- 4.5/5
- Reviews
- 37
- Age
- 6mo ago
Newest
by launch datelisfiva Baby Teething Toys 6-12 Months & Toddler Car Activities | Exceptional Silicone Pull String Sensory Toy Montessori Toys for 1 Year Old Boy Girl Infant
- Price
- $11.69
- Rating
- 4.9/5
- Reviews
- 13
- Age
- 3mo ago
COMTAY Baby Toys 6-12 Months Montessori Silicone Pulling Toy for Babies 6 in 1 Pull String Sensory Toy Baby Teething Toy Car Seat & Stroller Toys Gift for 1 Year Old Boy Girl
- Price
- $13.09
- Rating
- 4.8/5
- Reviews
- 22
- Age
- 3mo ago
Tonberless Baby Sensory Montessori Toys for 6-12-18 Months Toddler Teething Toy Birthday Gift Travel Toys for 1 2 3 Year Old Boy Girl Infant 8 9 10 Months Old
- Price
- $11.58
- Rating
- 4.6/5
- Reviews
- 89
- Age
- 6mo ago
Imagination Junction Food Grade Silicone Baby Toy Montessori Sensory Toy(Yellow)
- Price
- $13.00
- Rating
- 4.5/5
- Reviews
- 37
- Age
- 6mo ago
Imagination Junction Food Grade Silicone Pull String Baby Toy Montessori Pull String Sensory Toy (Pink)
- Price
- $12.66
- Rating
- 4.5/5
- Reviews
- 37
- Age
- 6mo ago
Competition: brands, sellers & click share
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.
Brands
14 falling
Sellers
18
Top-5 brand share
70%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
26%
- TYRY.HU35%
- woollywink14%
- Nuby9%
- Imagination Junction7%
- Skip Hop5%
- COMTAY5%
Pull String Toy demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 5.0×
Top Pull String Toy search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- pull string toys for baby12K/yr
- pull string toy13K/yr
- montessori silicone pulling toy21K/yr
- montessori pull string toy10K/yr
- baby string toy6K/yr
- silicone pull string baby toy7K/yr
- baby pull string toy5K/yr
- silicone pulling toy5K/yr
- montessori pulling toy6K/yr
What reviews say buyers love and hate about Pull String Toy
What buyers mention most, as a share of all reviews.
What buyers love
73% of reviews“engaging toy”
“Good quality”
“The colors are beautiful”
“cleans up easily”
“Worth it”
What buyers complain about
53% of reviews“CHOKING HAZARD”
“Looks cheap”
“the handles are significantly larger”
“On the cheaper side”
“the little shapes got in my babys mouth fully”
Pull String Toy return rate & reasons
Why buyers send it back, as a share of all return requests.
1.8%
Return rate
46%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Pull String Toy questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
