Pull String Toy

Shoppers searched for this 84K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.6% of those searches ended in a purchase. Searches in the last 90 days moved -25.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $84K a year.

Searches, last 12 months

84K

Growth, 90 days vs prior 90

-25.2%

Conversion, latest week

6.6%

Market size, estimated

$84Ka year

Peak month

November5.0× the quietest month

Top search term

pull string toys for baby12K searches a year

Listings sell for $15.02 on average, from $9.97 to $29.60. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $15.02 that is $2K to $4K a year per listing.

Average price

$15.02inside the $15 to $100 sweet spot

Price range

$9.97–$29.60

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

100–250

Revenue per listing a year

$2K–$4K

Returns

1.8%of orders · Amazon United States median 2.1%

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 15.2% of listings are out of stock. The average listing ranks #195 within Early Development & Activity Toys. It carries 367 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings

87%

Prime listings

100%

Out of stock, average day

15.2%

Average rank

#195in Early Development & Activity Toys

Average rating

4.64 starsAmazon United States average 4.42 stars

Average reviews

367per listing

Listings tracked

15

8 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

8

Successful launches

3Amazon's first-year sales bar

Average brand age

42 months