Is pull string toy profitable to sell on Amazon United States?

The niche generates $84K/yr across 15 tracked products. 3 of 8 products launched in the last 360 days are still selling. 90-day search growth is -25.2%. Flapen's verdict: Skip it (44/100).

How competitive is the pull string toy niche?

14 brands and 18 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 70% of demand.

What do buyers complain about in pull string toy?

Top complaints mined from reviews: Choking, Quality-Overall, Size-Overall. The return rate is 1.8%.

When does demand for pull string toy peak?

Demand peaks in Nov–Dec; the busiest month runs 5.0× the quietest.

What does it cost to enter the pull string toy niche?

Listings span $9.97–$29.60; the average listing price is $15.02 (sweet spot $15–$100). The average incumbent carries 367 reviews — the moat a new listing must climb.

pull string toy

Skip it

Soft demand (-25.2% this quarter) — this niche doesn't clear our bar today.

Review moat

Great366.53

avg incumbent reviews — the moat a new listing must climb

Returns

Great1.8%

return rate — above 5% kills the launch gate

Avg price

Great$15.02

avg listing price — sweet spot $15–$100

Price range

Good$9.97–$29.60

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good6.6%

search→purchase rate — share of searches ending in a sale

Brand share

Good70%

top-5 brand share — brands hold most of the demand

Competition

Okay68%

top-5 click share — leaders hold, buyers still browse

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$84K

$84K/yr · 84K searches

Growth

Bad-25.2%

90-day search growth — must beat 0% to launch

Signals Low Review Barrier

According to Flapen's Amazon United States niche tracking, pull string toy is a $84K/yr Amazon United States market (84K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 44/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

pull string toy market data

Units sold / yr: 5K–6K; avg 100–250/product
Revenue / yr: $75K–$90K; units × avg price
Conversion rate: 6.6%
Avg BSR: #195
Page quality: 0%
Prime: 100%
Sponsored: 87%
Out of stock: 15.2%
Avg brand age: 42 months
Avg seller age: 156 days

Competition & brand share

The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 falling

Sellers

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

26%

TYRY.HU35%
woollywink14%
Nuby9%
Imagination Junction7%
Skip Hop5%
COMTAY5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -25.2% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 5.0×

Open Trend

Top pull string toy search terms

pull string toys for baby12K/yr +0.7%3.8% conv.
pull string toy13K/yr -27.0%1.9% conv.
montessori silicone pulling toy21K/yr -43.8%4.8% conv.
montessori pull string toy10K/yr -30.4%2.0% conv.
baby string toy6K/yr -9.6%3.5% conv.
silicone pull string baby toy7K/yr -2.6%4.2% conv.
baby pull string toy5K/yr -19.6%3.9% conv.
silicone pulling toy5K/yr -39.6%5.6% conv.
montessori pulling toy6K/yr -47.1%6.2% conv.

All search terms

Top pull string toy products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

TYRY.HU Silicone Baby Sensory Montessori Toys Silicone Pull String Fidget Toys for Babies 18 Months+ Travel Toy for Plane Car and Stroller Early Educational Fine Motor Skills Toy for Toddlers

TYRY.HU$12.674.8★70 rev

woollywink Baby Toys for 1 Year Old Montessori Toys Hanging in Stroller Sensory Toy for Todders 12-18 Months+ UFO Pulling Educational Game for Developing Motor Skills Gift for Boys& Girls

woollywink$19.974.6★79 rev

Nuby Silicone Octopus Sensory Toy with Bright Colored Silicone Textured Cords for Tactile Development 18+ Months

Nuby$12.454.8★547 rev

Imagination Junction Food Grade Silicone Baby Toy Montessori Sensory Toy(Yellow)

Imagination Junction$13.004.5★37 rev

Skip Hop Baby Sensory Toy Pull & Play Silver Lining Cloud Age 6m+

Skip Hop$9.974.5★104 rev

Newest

by launch date

lisfiva Baby Teething Toys 6-12 Months & Toddler Car Activities | Exceptional Silicone Pull String Sensory Toy Montessori Toys for 1 Year Old Boy Girl Infant

lisfiva$11.6913 rev

3mo ago

COMTAY Baby Toys 6-12 Months Montessori Silicone Pulling Toy for Babies 6 in 1 Pull String Sensory Toy Baby Teething Toy Car Seat & Stroller Toys Gift for 1 Year Old Boy Girl

COMTAY$13.0922 rev

3mo ago

Tonberless Baby Sensory Montessori Toys for 6-12-18 Months Toddler Teething Toy Birthday Gift Travel Toys for 1 2 3 Year Old Boy Girl Infant 8 9 10 Months Old

Tonberless$11.5889 rev

6mo ago

Imagination Junction Food Grade Silicone Baby Toy Montessori Sensory Toy(Yellow)

Imagination Junction$13.0037 rev

6mo ago

Imagination Junction Food Grade Silicone Pull String Baby Toy Montessori Pull String Sensory Toy (Pink)

Imagination Junction$12.6637 rev

6mo ago

What buyers say about pull string toy

What buyers praise and complain about, mined from review topics.

What buyers love

Fun/Entertainment Experience40%

“engaging toy”

Quality-Overall6%

“Good quality”

Color5%

“The colors are beautiful”

Ease Of Cleaning4%

“cleans up easily”

Value For Money4%

“Worth it”

Durability3%

“It feels durable”

Ease Of Use3%

“It is very simple to use”

Size-Overall3%

“Great size”

Soft Feel3%

“It's very soft”

Weight Light3%

“The pieces are lightweight”

What buyers complain about

Choking21%

“CHOKING HAZARD”

Quality-Overall7%

“Looks cheap”

Size-Overall6%

“the handles are significantly larger”

Value For Money5%

“On the cheaper side”

Shape/Style3%

“the little shapes got in my babys mouth fully”

Advertised Vs Actual Product3%

“Misleading”

Ease Of Cleaning3%

“I could not keep it clean enough for it to be played with for more than just a couple”

Age Suitability3%

“but I dont see any age specifications”

Durability2%

“It didnt even last a week before my son somehow pulled the red string out”

Hard Feel1%

“somewhat more difficult for the 9 to 10-month-old”

Top return reasons

Size-Overall21%

Advertised Vs Actual Product13%

Quality-Overall7%

Value For Money7%

Defective Material/Parts6%

Material Quality5%

Functionality-Overall4%

Safety Standards4%

Choking4%

Weight Heavy3%

Common questions

Is pull string toy profitable to sell on Amazon United States?: The niche generates $84K/yr across 15 tracked products. 3 of 8 products launched in the last 360 days are still selling. 90-day search growth is -25.2%. Flapen's verdict: Skip it (44/100).
How competitive is the pull string toy niche?: 14 brands and 18 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 70% of demand.
What do buyers complain about in pull string toy?: Top complaints mined from reviews: Choking, Quality-Overall, Size-Overall. The return rate is 1.8%.
When does demand for pull string toy peak?: Demand peaks in Nov–Dec; the busiest month runs 5.0× the quietest.
What does it cost to enter the pull string toy niche?: Listings span $9.97–$29.60; the average listing price is $15.02 (sweet spot $15–$100). The average incumbent carries 367 reviews — the moat a new listing must climb.

pull string toy

pull string toy market data

Competition & brand share

Demand & seasonality

Top pull string toy search terms

Top pull string toy products on Amazon

Top sellers

Newest

Trending

What buyers say about pull string toy

What buyers love

What buyers complain about

Top return reasons

Common questions

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