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Puffy Stickers

Maybe

An estimated 1.0% of orders come back. But the products selling today already average 4.6★, so Puffy Stickers is a Maybe.

Flapen Score
57
57 / 100
Top 11% of 3,143 Toys & Games niches · +11 vs the category median of 46
Market size
$566K/yr1.2M searches / yr
90-day growth
+1.1%search demand this quarter
Competition
31%top-5 click share · 33 brands · 86 sellers

Flapen Score

Puffy Stickers against its category

The dotted line is the Toys & Games average. Past it, Puffy Stickers is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Puffy Stickers market on Amazon at a glance

Shoppers on Amazon United States searched for Puffy Stickers 1.2M times last year and spent an estimated $566K. The top 5 brands take 47% of clicks. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 4.8% of those searches ended in a purchase.

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.8% of those searches ended in a purchase. Searches in the last 90 days moved +1.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $566K a year.

Searches, last 12 months
1.2M
Growth, 90 days vs prior 90
+1.1%
Conversion, latest week
4.8%
Market size, estimated
$566Ka year
Peak month
December1.4× the quietest month
Top search term
puffy stickers368K searches a year

02 · Price

A sale here is worth $9.95.

Listings sell for $9.95 on average, from $3.35 to $21.20. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,000 to 1,250 of them. At $9.95 that is $10K to $12K a year per listing.

Average price
$9.95under the $15 to $100 sweet spot
Price range
$3.35–$21.20
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
50K–60K
Units per listing a year
1,000–1,250
Revenue per listing a year
$10K–$12K
Returns
1.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 7.8% of listings are out of stock. The average listing ranks #661 within Stickers. It carries 2,834 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
98%
Out of stock, average day
7.8%
Average rank
#661in Stickers
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
2,834per listing
Listings tracked
52

04 · Newcomers

0 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
0Amazon's first-year sales bar
Average brand age
27 months

Products

Top Puffy Stickers products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 31% of clicks. An open shelf where new products get seen.

Brands

33 rising

Sellers

86

Top-5 brand share

47%

Top 20: 92%

Top-5 click share

31%

Top 20: 75%

Open market

47%

  • Brand 118%
  • Brand 28%
  • Brand 37%
  • Brand 47%
  • Brand 56%
  • Brand 66%

Demand

Puffy Stickers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KPrime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Puffy Stickers search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • puffy stickers368K/yr
  • 3d stickers296K/yr
  • puffy stickers for toddlers96K/yr
  • puffy sticker book47K/yr
  • melissa and doug puffy sticker book46K/yr
  • puffy stickers for kids50K/yr
  • 3d stickers for scrapbooking30K/yr
  • 3d sticker29K/yr
  • 3d puffy stickers29K/yr
  • stickers 3d25K/yr

Reviews and returns

What reviews say buyers love and hate about Puffy Stickers

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Fun/Entertainment Experience”
32%of negative reviews mention “Adhesion/Stickiness”
1.0%of orders come back
“Do not stick”
A buyer, on “Adhesion/Stickiness”32% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Puffy Stickers questions

Answered from the same tracked data.