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Puffy Sticker Book

Maybe

An estimated 1.1% of orders come back. But the top 5 brands take 100% of clicks, so Puffy Sticker Book is a Maybe.

Flapen Score
52
52 / 100
Top 23% of 3,143 Toys & Games niches · +6 vs the category median of 46
Market size
$481K/yr440K searches / yr
90-day growth
+6.1%search demand this quarter
Competition
34%top-5 click share · 5 brands · 77 sellers

Flapen Score

Puffy Sticker Book against its category

The dotted line is the Toys & Games average. Past it, Puffy Sticker Book is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Puffy Sticker Book market on Amazon at a glance

Shoppers on Amazon United States searched for Puffy Sticker Book 440K times last year and spent an estimated $481K. All 5 brands take every click. Demand peaks in Feb–Mar. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 8.5% of those searches ended in a purchase.

Shoppers searched for this 440K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.5% of those searches ended in a purchase. Searches in the last 90 days moved +6.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $481K a year.

Searches, last 12 months
440K
Growth, 90 days vs prior 90
+6.1%
Conversion, latest week
8.5%
Market size, estimated
$481Ka year
Peak month
March7.0× the quietest month
Top search term
melissa and doug sticker book111K searches a year

02 · Price

A sale here is worth $12.83.

Listings sell for $12.83 on average, from $6.71 to $24.63. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At $12.83 that is $10K to $13K a year per listing.

Average price
$12.83under the $15 to $100 sweet spot
Price range
$6.71–$24.63
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
750–1,000
Revenue per listing a year
$10K–$13K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #651 within Stickers. It carries 3,805 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#651in Stickers
Average rating
4.70 starsAmazon United States average 4.42 stars
Average reviews
3,805per listing
Listings tracked
46

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
35 months

Products

Top Puffy Sticker Book products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

Brands

5 flat

Sellers

77

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

34%

Top 20: 80%

Open market

0%

  • Brand 184%
  • Brand 213%
  • Brand 32%
  • Brand 41%
  • Brand 51%
  • Open — no brand owns it (0%)

Demand

Puffy Sticker Book search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KSpike '25Prime Day '25Holiday '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Feb, Mar · busiest ÷ quietest = 7.0×

Search terms

Top Puffy Sticker Book search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • melissa and doug sticker book111K/yr
  • melissa and doug reusable sticker book63K/yr
  • melissa and doug sticker53K/yr
  • melissa and doug stickers30K/yr
  • cupkin sticker book24K/yr
  • melissa and doug reusable sticker pad23K/yr
  • sticker activity books for kids ages 6-816K/yr
  • melissa and doug sticker book reusable17K/yr
  • melissa and doug sticker pad15K/yr
  • creative spark sticker book9K/yr

Reviews and returns

What reviews say buyers love and hate about Puffy Sticker Book

We read the reviews and the return reasons for every product selling here.

39%of positive reviews mention “Fun/Entertainment Experience”
19%of negative reviews mention “Adhesion/Stickiness”
1.1%of orders come back
“do not stick very well”
A buyer, on “Adhesion/Stickiness”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Puffy Sticker Book questions

Answered from the same tracked data.