Prop a Pillar

Shoppers searched for this 63K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.5% of those searches ended in a purchase. Searches in the last 90 days moved -8.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $67K a year.

Searches, last 12 months

63K

Growth, 90 days vs prior 90

-8.9%

Conversion, latest week

5.5%

Market size, estimated

$67Ka year

Peak month

December3.5× the quietest month

Top search term

baby caterpillar toy18K searches a year

Listings sell for $19.51 on average, from $8.24 to $37.65. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $19.51 that is $2K to $5K a year per listing.

Average price

$19.51inside the $15 to $100 sweet spot

Price range

$8.24–$37.65

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

100–250

Revenue per listing a year

$2K–$5K

Returns

1.9%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #131 within Rattles & Plush Rings. It carries 1,284 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

3.9%

Average rank

#131in Rattles & Plush Rings

Average rating

4.64 starsAmazon United States average 4.42 stars

Average reviews

1,284per listing

Listings tracked

19

6 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

1Amazon's first-year sales bar

Average brand age

46 months