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Project Sekai

Project Sekai shows a thin review moat (146 avg reviews), but weak search conversion (0.6%) keeps it on the watch list.

Flapen Score

50
Worth a look

Top 30% of 3,143 Toys & Games niches · +4 vs the category median of 46

Market size 28Growth 21Conversion 7Competition 86Returns 64Price range 78Avg price 93Brand share 49Review moat 93Quality gap 50
This niche Category average · 3,143 niches

Is Project Sekai profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Project Sekai is a $124K/yr Amazon United States market (433K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 50/100.

Project Sekai: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -8.2% over the last 90 days and 0.6% of searches end in a purchase.

$124K

revenue / yr

Units sold / yr3K
Search volume / yr-8.2%433K
Conversion rate0.6%
Avg price$50.16

Who owns the niche?

The top 5 brands hold 76% of demand, so 24% of the market is open.

24%

open market share

Brands · sellers19 · 183
Top-5 product click share29%
Open market24%
Avg brand age35 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 56 products

Sponsored placement36%
New entrants (1y)21· 11 succeeded
Avg rating4.5★
Avg reviews146

Top Project Sekai products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.

$0$4K$7K$11K$15K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 rising

Sellers

183

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

29%

Top 20: 68%

Open market

20%

  • Bushiroad34%
  • SEGA18%
  • Generic12%
  • Weiss Schwarz7%
  • Good Smile Company5%
  • QIUTIMIY4%

Project Sekai demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume433KCVR0.6%Products56Brands19Top 5 Brands76%OOS Rate7.3%Rating4.5★Reviews146Avg BSR#5,890
13K8KSpike '25Prime Day '25Black Friday '25Holiday '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Nov, Dec · busiest ÷ quietest = 2.2×

Top Project Sekai search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • project sekai202K/yr
  • weiss schwarz76K/yr
  • weiss schwarz booster box48K/yr
  • project sekai figure28K/yr
  • hatsune miku colorful stage21K/yr
  • colorful stage25K/yr
  • project sekai merch18K/yr
  • weiss schwarz trial deck6K/yr
  • sekai4K/yr
  • project sekai colorful stage4K/yr

What reviews say buyers love and hate about Project Sekai

What buyers mention most, as a share of all reviews.

What buyers love

82% of reviews
Quality-Overall31%

Good quality

Collectibles13%

I love collecting them

Advertised Vs Actual Product11%

Is as advertised

Size-Overall11%

It's the right size

Value For Money4%

The price is affordable

What buyers complain about

72% of reviews
Value For Money22%

for almost $100 it's sad that it didn't come with everything

Size-Overall12%

Bigger than what we though

Quality-Overall8%

But they are pretty dope

Advertised Vs Actual Product7%

Bad product and omiting relevant info

Strap/String Quality5%

The straps are a little flimsy

Project Sekai return rate & reasons

Why buyers send it back, as a share of all return requests.

2.5%

Return rate

70%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
31%
2Feet Fit
11%
3Advertised Vs Actual Product
10%
4Length
8%
5Color
7%

Common Project Sekai questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Project Sekai 50/100 on Amazon United States — Worth a look. The niche generates $124K/yr across 56 tracked products. 11 of 21 products launched in the last 360 days are still selling. Search demand moved -8.2% over the last 90 days.
Search demand for Project Sekai on Amazon United States peaks in Nov–Dec, where the busiest month runs 2.2× the quietest.