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Princess Tent with Lights

Fail

Buyers convert on only 1.1% of searches, so Princess Tent with Lights is a Fail.

Flapen Score
46
46 / 100
Ranks 1,432 of 3,143 Toys & Games niches · on the category median
Market size
$215K/yr300K searches / yr
90-day growth
-3.7%search demand this quarter
Competition
47%top-5 click share · 29 brands · 95 sellers

Flapen Score

Princess Tent with Lights against its category

The dotted line is the Toys & Games average. Past it, Princess Tent with Lights is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Princess Tent with Lights market on Amazon at a glance

Shoppers on Amazon United States searched for Princess Tent with Lights 300K times last year and spent an estimated $215K. The top 5 brands take 61% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 300K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -3.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $215K a year.

Searches, last 12 months
300K
Growth, 90 days vs prior 90
-3.7%
Conversion, latest week
1.1%
Market size, estimated
$215Ka year
Peak month
December12.7× the quietest month
Top search term
princess house85K searches a year

02 · Price

A sale here is worth $67.51.

Listings sell for $67.51 on average, from $21.09 to $545.91. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $67.51 that is $7K to $17K a year per listing.

Average price
$67.51inside the $15 to $100 sweet spot
Price range
$21.09–$545.91
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$7K–$17K
Returns
3.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #645 within Dollhouses. It carries 3,286 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
94%
Out of stock, average day
4.5%
Average rank
#645in Dollhouses
Average rating
4.34 starsAmazon United States average 4.42 stars
Average reviews
3,286per listing
Listings tracked
35

04 · Newcomers

1 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
36 months

Products

Top Princess Tent with Lights products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

Brands

29 falling

Sellers

95

Top-5 brand share

61%

Top 20: 92%

Top-5 click share

47%

Top 20: 86%

Open market

34%

  • Brand 120%
  • Brand 214%
  • Brand 313%
  • Brand 48%
  • Brand 56%
  • Brand 65%

Demand

Princess Tent with Lights search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KPrime Day '25Spike '25Black Friday '25Holiday '25AprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 12.7×

Search terms

Top Princess Tent with Lights search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • princess house85K/yr
  • castillo de princesas para nias61K/yr
  • play castle20K/yr
  • princess pop up tent17K/yr
  • pop up princess tent16K/yr
  • princess tent with lights37K/yr
  • castillos de princesas para nias11K/yr
  • casa de princesas para nias10K/yr
  • disney princess tent8K/yr
  • pink princess tent6K/yr

Reviews and returns

What reviews say buyers love and hate about Princess Tent with Lights

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Assembly/Installation”
14%of negative reviews mention “Quality-Overall”
3.3%of orders come back
“Crappy quality control”
A buyer, on “Quality-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Princess Tent with Lights questions

Answered from the same tracked data.