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Princess Sticker Book

Maybe

Buyers convert on 10.5% of searches. But the products selling today already average 4.7★, so Princess Sticker Book is a Maybe.

Flapen Score
51
51 / 100
Top 26% of 3,143 Toys & Games niches · +5 vs the category median of 46
Market size
$187K/yr126K searches / yr
90-day growth
-1.3%search demand this quarter
Competition
44%top-5 click share · 14 brands · 71 sellers

Flapen Score

Princess Sticker Book against its category

The dotted line is the Toys & Games average. Past it, Princess Sticker Book is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Princess Sticker Book market on Amazon at a glance

Shoppers on Amazon United States searched for Princess Sticker Book 126K times last year and spent an estimated $187K. The top 5 brands take 82% of clicks. Demand peaks in Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 10.5% of those searches ended in a purchase.

Shoppers searched for this 126K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.5% of those searches ended in a purchase. Searches in the last 90 days moved -1.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $187K a year.

Searches, last 12 months
126K
Growth, 90 days vs prior 90
-1.3%
Conversion, latest week
10.5%
Market size, estimated
$187Ka year
Peak month
December1.9× the quietest month
Top search term
princess sticker book56K searches a year

02 · Price

A sale here is worth $14.23.

Listings sell for $14.23 on average, from $4.23 to $33.26. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $14.23 that is $4K to $7K a year per listing.

Average price
$14.23under the $15 to $100 sweet spot
Price range
$4.23–$33.26
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
$4K–$7K
Returns
1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

64% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #261 within Stickers. It carries 3,592 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
100%
Out of stock, average day
4.0%
Average rank
#261in Stickers
Average rating
4.70 starsAmazon United States average 4.42 stars
Average reviews
3,592per listing
Listings tracked
33

04 · Newcomers

5 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
5Amazon's first-year sales bar
Average brand age
38 months

Products

Top Princess Sticker Book products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 rising

Sellers

71

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

44%

Top 20: 85%

Open market

14%

  • Brand 141%
  • Brand 219%
  • Brand 38%
  • Brand 47%
  • Brand 56%
  • Brand 64%
  • Open — no brand owns it (8 brands, 14%)

Demand

Princess Sticker Book search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KBlack Friday '24Holiday '24Spike '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.9×

Search terms

Top Princess Sticker Book search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • princess sticker book56K/yr
  • disney princess sticker book26K/yr
  • melissa and doug princess20K/yr
  • princess sticker books for girls 3-58K/yr
  • melissa and doug princess dress up9K/yr
  • melissa and doug disney princess5K/yr
  • melissa and doug princess puzzle3K/yr

Reviews and returns

What reviews say buyers love and hate about Princess Sticker Book

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Fun/Entertainment Experience”
16%of negative reviews mention “Adhesion/Stickiness”
1.4%of orders come back
“Poor adhesiveness”
A buyer, on “Adhesion/Stickiness”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Princess Sticker Book questions

Answered from the same tracked data.