princess sticker book
Worth a lookShows searches that convert (10.5% search→purchase), but strong incumbent ratings (4.7★) keeps it on the watch list.
Conversion
Great10.5%search→purchase rate — share of searches ending in a sale
Returns
Great1.4%return rate — above 5% kills the launch gate
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Avg price
Good$14.23avg listing price — sweet spot $15–$100
Price range
Good$4.23–$33.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Market size
Okay$187K$187K/yr · 126K searches
Review moat
Okay3,591.88avg incumbent reviews — the moat a new listing must climb
Growth
Bad-1.3%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, princess sticker book is a $187K/yr Amazon United States market (126K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Dec. Verdict: Worth a look — 51/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
princess sticker book market data
- Units sold / yr
- 10K–13K
- avg 250–500/product
- Revenue / yr
- $142K–$178K
- units × avg price
- Conversion rate
- 10.5%
- Avg BSR
- #261
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 64%
- Out of stock
- 4.0%
- Avg brand age
- 38 months
- Avg seller age
- 163 days
Competition & brand share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.Brands
14 rising
Sellers
71
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
44%
Top 20: 85%
Open market
14%
- Melissa & Doug41%
- Bendon19%
- Disney8%
- CUPKIN7%
- Cosomia6%
- UPD4%
- Open — no brand owns it (8 brands, 14%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -1.3% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.9×
Top princess sticker book search terms
- princess sticker book56K/yr
- disney princess sticker book26K/yr
- melissa and doug princess20K/yr
- princess sticker books for girls 3-58K/yr
- melissa and doug princess dress up9K/yr
- melissa and doug disney princess5K/yr
- melissa and doug princess puzzle3K/yr
Top princess sticker book products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Disney Princess Create-A-Scene Over 80 Stickers Activity Pad to Color
Bendon$7.334.8★417 rev
Melissa & Doug Puffy Sticker Play Set Princess 67 Reusable Stickers with 2 Fold-Out Scenes Restickable Fashion Activity Book Mess Free Travel Toys for Kids Ages 4+
Melissa & Doug$8.064.6★2,655 rev
Cosomia 6 Set (260pcs) Puffy Sticker Books Activity for Girls Reusable Stickers Book Fairytale+Garden+Princess Party+Mermaid+Kids Zone+Girls Shop Travel Book for Kids Ages 3+
Cosomia$13.524.6★654 rev
Disney Princess Stickers Giant Activity Pad - 1000+ Sticker Book 11x14
Bendon$9.804.2★153 rev
Disney Princess Create-A-Scene Sticker Activity Pad and Sticker Scenes 45650 Bendon
Disney$9.394.7★1,193 rev
Newest
by launch date
Sticker Books for Toddlers 2-4 Years - Toddler Sticker Book Preschool Learning Activities Kids Stickers Ages 2-4 Quiet Books for Toddlers 3-5 Kids Travel Activities Educational Toddler Girl Gifts
Hadley Designs$9.8352 rev
Fashion Angels Disney Princess 1000+ Tabbed Sticker Collection Book
Fashion Angels$12.982,110 rev
Melissa & Doug Sticker Wow! 24-Page Activity Pad and Sticker Stamper 300 Stickers Arts and Crafts Fidget Toy Collectible Character Disney Princess Ariel - for Kids Ages 3+ - FSC Certified
Melissa & Doug$12.72110 rev
Skillmatics Poke-in Art Disney Princesses Mess-Free DIY Wood Craft Kit
Skillmatics$30.724,098 rev
Melissa & Doug Disney Princess Cinderella Magnetic Dress-Up Wooden Doll Pretend Play Set (30+ pcs)
Melissa & Doug$11.9063 rev
Trending
90-day click momentumSticker Books for Toddlers 2-4 Years - Toddler Sticker Book Preschool Learning Activities Kids Stickers Ages 2-4 Quiet Books for Toddlers 3-5 Kids Travel Activities Educational Toddler Girl Gifts
Hadley Designs$9.834.9★
Skillmatics Poke-in Art Disney Princesses Mess-Free DIY Wood Craft Kit
Skillmatics$30.724.7★
Fashion Angels Disney Princess 1000+ Tabbed Sticker Collection Book
Fashion Angels$12.984.8★
Melissa & Doug Sticker Wow! 24-Page Activity Pad and Sticker Stamper 300 Stickers Arts and Crafts Fidget Toy Collectible Character Disney Princess Ariel - for Kids Ages 3+ - FSC Certified
Melissa & Doug$12.724.7★
Cosomia 6 Set (260pcs) Puffy Sticker Books Activity for Girls Reusable Stickers Book Fairytale+Garden+Princess Party+Mermaid+Kids Zone+Girls Shop Travel Book for Kids Ages 3+
Cosomia$13.524.6★
What buyers say about princess sticker book
What buyers praise and complain about, mined from review topics.What buyers love
“Fun for kids”
“Nice variety”
“Great gift”
“Easy to use”
“The stickiness is good too”
“Good value”
“The colors are beautiful”
“portable to pack up”
“very durable”
“The design is truly innovative”
What buyers complain about
“Poor adhesiveness”
“Smaller”
“Poor quality, overpriced”
“They are expensive”
“NOT REUSABLE”
“So it is not as advertised”
“And one of those broke after two weeks”
“Hard to use”
“Toxic smells”
“Otherwise it would be great...but only half of its sparkle”
Top return reasons
Common questions
- Is princess sticker book profitable to sell on Amazon United States?
- The niche generates $187K/yr across 33 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is -1.3%. Flapen's verdict: Worth a look (51/100).
- How competitive is the princess sticker book niche?
- 14 brands and 71 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 82% of demand.
- What do buyers complain about in princess sticker book?
- Top complaints mined from reviews: Adhesion/Stickiness, Size-Overall, Quality-Overall. The return rate is 1.4%.
- When does demand for princess sticker book peak?
- Demand peaks in Dec; the busiest month runs 1.9× the quietest.
- What does it cost to enter the princess sticker book niche?
- Listings span $4.23–$33.26; the average listing price is $14.23 (sweet spot $15–$100). The average incumbent carries 3,592 reviews — the moat a new listing must climb.