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Princess Sticker Book

Princess Sticker Book shows searches that convert (10.5% search→purchase), but strong incumbent ratings (4.7★) keeps it on the watch list.

Flapen Score

51
Worth a look

Top 26% of 3,143 Toys & Games niches · +5 vs the category median of 46

Market size 37Growth 24Conversion 89Competition 69Returns 86Price range 63Avg price 69Brand share 39Review moat 29Quality gap 19
This niche Category average · 3,143 niches

Is Princess Sticker Book profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Princess Sticker Book is a $187K/yr Amazon United States market (126K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Dec. Verdict: Worth a look — 51/100.

Princess Sticker Book: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -1.3% over the last 90 days and 10.5% of searches end in a purchase.

$187K

revenue / yr

Units sold / yr13K
Search volume / yr-1.3%126K
Conversion rate10.5%
Avg price$14.23

Who owns the niche?

The top 5 brands hold 82% of demand, so 18% of the market is open.

18%

open market share

Brands · sellers14 · 71
Top-5 product click share44%
Open market18%
Avg brand age38 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 33 products

Sponsored placement64%
New entrants (1y)5· 5 succeeded
Avg rating4.7★
Avg reviews3,592

Top Princess Sticker Book products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

$0$7K$15K$22K$30K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 rising

Sellers

71

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

44%

Top 20: 85%

Open market

14%

  • Melissa & Doug41%
  • Bendon19%
  • Disney8%
  • CUPKIN7%
  • Cosomia6%
  • UPD4%
  • Open — no brand owns it (8 brands, 14%)

Princess Sticker Book demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume126KCVR10.5%Products33Brands14Top 5 Brands82%OOS Rate4.0%Rating4.7★Reviews3,592Avg BSR#261
3K2KBlack Friday '24Holiday '24Spike '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.9×

Top Princess Sticker Book search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • princess sticker book56K/yr
  • disney princess sticker book26K/yr
  • melissa and doug princess20K/yr
  • princess sticker books for girls 3-58K/yr
  • melissa and doug princess dress up9K/yr
  • melissa and doug disney princess5K/yr
  • melissa and doug princess puzzle3K/yr

What reviews say buyers love and hate about Princess Sticker Book

What buyers mention most, as a share of all reviews.

What buyers love

77% of reviews
Fun/Entertainment Experience30%

Fun for kids

Quality-Overall10%

Nice variety

Gifting Purpose9%

Great gift

Ease Of Use7%

Easy to use

Adhesion/Stickiness5%

The stickiness is good too

What buyers complain about

64% of reviews
Adhesion/Stickiness16%

Poor adhesiveness

Size-Overall11%

Smaller

Quality-Overall9%

Poor quality, overpriced

Value For Money7%

They are expensive

Recycle/Reuse6%

NOT REUSABLE

Princess Sticker Book return rate & reasons

Why buyers send it back, as a share of all return requests.

1.4%

Return rate

54%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
37%
2Value For Money
12%
3Advertised Vs Actual Product
10%
4Adhesion/Stickiness
7%
5Defective Material/Parts
6%

Common Princess Sticker Book questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Princess Sticker Book 51/100 on Amazon United States — Worth a look. The niche generates $187K/yr across 33 tracked products. 5 of 5 products launched in the last 360 days are still selling. Search demand moved -1.3% over the last 90 days.
Search demand for Princess Sticker Book on Amazon United States peaks in Dec, where the busiest month runs 1.9× the quietest.