Princess Play Doh

Shoppers searched for this 135K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.5% of those searches ended in a purchase. Searches in the last 90 days moved -15.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $125K a year.

Searches, last 12 months

135K

Growth, 90 days vs prior 90

-15.6%

Conversion, latest week

6.5%

Market size, estimated

$125Ka year

Top search term

minnie mouse playdoh19K searches a year

Listings sell for $14.25 on average, from $6.15 to $20.82. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 2,500 to 3,000 of them. At $14.25 that is $36K to $43K a year per listing.

Average price

$14.25under the $15 to $100 sweet spot

Price range

$6.15–$20.82

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

2,500–3,000

Revenue per listing a year

$36K–$43K

Returns

1.5%of orders · Amazon United States median 2.1%

62% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #62 within Clay & Dough. It carries 2,141 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings

62%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#62in Clay & Dough

Average rating

4.58 starsAmazon United States average 4.42 stars

Average reviews

2,141per listing

Listings tracked

13

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

4Amazon's first-year sales bar

Average brand age

46 months