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Princess Phone

Fail

Shoppers spend an estimated $42K a year here, so Princess Phone is a Fail.

Flapen Score
44
44 / 100
Ranks 1,703 of 3,143 Toys & Games niches · −2 vs the category median of 46
Market size
$42K/yr52K searches / yr
90-day growth
+2.6%search demand this quarter
Competition
52%top-5 click share · 18 brands · 77 sellers

Flapen Score

Princess Phone against its category

The dotted line is the Toys & Games average. Past it, Princess Phone is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Princess Phone market on Amazon at a glance

Shoppers on Amazon United States searched for Princess Phone 52K times last year and spent an estimated $42K. The top 5 brands take 74% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 4.2% of those searches ended in a purchase.

Shoppers searched for this 52K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved +2.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $42K a year.

Searches, last 12 months
52K
Growth, 90 days vs prior 90
+2.6%
Conversion, latest week
4.2%
Market size, estimated
$42Ka year
Top search term
princess phone24K searches a year

02 · Price

A sale here is worth $19.42.

Listings sell for $19.42 on average, from $9.99 to $34.85. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $19.42 that is $2K to $5K a year per listing.

Average price
$19.42inside the $15 to $100 sweet spot
Price range
$9.99–$34.85
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
3.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,276 within Pretend Phones & Smartphones. It carries 3,563 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
96%
Out of stock, average day
0.0%
Average rank
#1,276in Pretend Phones & Smartphones
Average rating
4.46 starsAmazon United States average 4.42 stars
Average reviews
3,563per listing
Listings tracked
27

04 · Newcomers

3 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
3Amazon's first-year sales bar
Average brand age
44 months

Products

Top Princess Phone products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

Brands

18 rising

Sellers

77

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

52%

Top 20: 94%

Open market

22%

  • Brand 130%
  • Brand 217%
  • Brand 313%
  • Brand 48%
  • Brand 55%
  • Brand 64%

Demand

Princess Phone search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '26DecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 2.0× · 8 of 12 months tracked

Search terms

Top Princess Phone search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • princess phone24K/yr
  • elsa phone11K/yr
  • disney princess phone7K/yr
  • frozen phone7K/yr
  • disney phone3K/yr

Reviews and returns

What reviews say buyers love and hate about Princess Phone

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Fun/Entertainment Experience”
14%of negative reviews mention “Quality-Overall”
3.1%of orders come back
“Not great quality”
A buyer, on “Quality-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Princess Phone questions

Answered from the same tracked data.