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Princess Laptop

Fail

The top 5 brands take 98% of clicks, so Princess Laptop is a Fail.

Flapen Score
39
39 / 100
Ranks 2,263 of 3,143 Toys & Games niches · −7 vs the category median of 46
Market size
$71K/yr109K searches / yr
90-day growth
-0.4%search demand this quarter
Competition
43%top-5 click share · 7 brands · 84 sellers

Flapen Score

Princess Laptop against its category

The dotted line is the Toys & Games average. Past it, Princess Laptop is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Princess Laptop market on Amazon at a glance

Shoppers on Amazon United States searched for Princess Laptop 109K times last year and spent an estimated $71K. The top 5 brands take 98% of clicks. Demand peaks in Aug–Oct–Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 2.0% of those searches ended in a purchase.

Shoppers searched for this 109K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -0.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $71K a year.

Searches, last 12 months
109K
Growth, 90 days vs prior 90
-0.4%
Conversion, latest week
2.0%
Market size, estimated
$71Ka year
Peak month
November3.9× the quietest month
Top search term
disney princess style collection51K searches a year

02 · Price

A sale here is worth $32.20.

Listings sell for $32.20 on average, from $8.33 to $177.57. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $32.20 that is $0 to $3K a year per listing.

Average price
$32.20inside the $15 to $100 sweet spot
Price range
$8.33–$177.57
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
2.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

40% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.3% of listings are out of stock. The average listing ranks #249 within Dress-Up Accessories. It carries 701 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
40%
Prime listings
100%
Out of stock, average day
10.3%
Average rank
#249in Dress-Up Accessories
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
701per listing
Listings tracked
30

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
39 months

Products

Top Princess Laptop products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 31, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 43% of clicks. Leaders hold, but buyers still shop past them.

$0$3K$6K$8K$11K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

84

Est. top-5 brand share

98%

Top 20: 100%

Est. top-5 click share

43%

Top 20: 89%

Open market

1%

  • Disney Princess58%
  • JAKKS Pacific24%
  • LEXiBOOK8%
  • Disney7%
  • LUV HER1%
  • BELL1%
  • Open — no brand owns it (1 brand, 1%)

Demand

Princess Laptop search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Prime Day '25Black Friday '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Aug, Oct, Nov, Dec · busiest ÷ quietest = 3.9×

Search terms

Top Princess Laptop search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • disney princess style collection51K/yr
  • disney princess style13K/yr
  • princess laptop10K/yr
  • disney princess laptop10K/yr
  • princess computer6K/yr
  • disney princess spa6K/yr
  • disney princess deluxe day spa5K/yr
  • disney princess spa set4K/yr
  • princess laptop for girls3K/yr

Reviews and returns

What reviews say buyers love and hate about Princess Laptop

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Fun/Entertainment Experience”
15%of negative reviews mention “Size-Overall”
2.6%of orders come back
“Screen is small”
A buyer, on “Size-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Princess Laptop questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data