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Princess Jasmine

weak search conversion (0.9%) — Princess Jasmine doesn't clear our bar today.

Flapen Score

43
Skip it

Ranks 1,838 of 3,143 Toys & Games niches · −3 vs the category median of 46

Market size 17Growth 19Conversion 12Competition 94Returns 67Price range 87Avg price 85Brand share 38Review moat 39Quality gap 17
This niche Category average · 3,143 niches

Is Princess Jasmine profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Princess Jasmine is a $66K/yr Amazon United States market (373K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 43/100.

Princess Jasmine: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -12.0% over the last 90 days and 0.9% of searches end in a purchase.

$66K

revenue / yr

Units sold / yr5K
Search volume / yr-12.0%373K
Conversion rate0.9%
Avg price$19.04

Who owns the niche?

The top 5 brands hold 82% of demand, so 18% of the market is open.

18%

open market share

Brands · sellers29 · 323
Top-5 product click share21%
Open market18%
Avg brand age39 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 114 products

Sponsored placement59%
New entrants (1y)40· 28 succeeded
Avg rating4.7★
Avg reviews2,616

Top Princess Jasmine products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.

$0$1K$3K$4K$5K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

29 rising

Sellers

323

Top-5 brand share

82%

Top 20: 97%

Top-5 click share

21%

Top 20: 48%

Open market

16%

  • Funko45%
  • Disney27%
  • Disney Store4%
  • Spirit Jersey4%
  • Mattel2%
  • HAMUTH1%
  • Open — no brand owns it (23 brands, 16%)

Princess Jasmine demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume373KCVR0.9%Products114Brands29Top 5 Brands82%OOS Rate5.1%Rating4.7★Reviews2,616Avg BSR#1,220
10K6KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.2×

Top Princess Jasmine search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • princess jasmine105K/yr
  • disney funko52K/yr
  • disney princess funko pop33K/yr
  • disney funko pops27K/yr
  • funko pop disney princess24K/yr
  • funko pops disney23K/yr
  • funko pop princess20K/yr
  • princess funko pop14K/yr
  • jasmine disney13K/yr
  • jasmine princess11K/yr

What reviews say buyers love and hate about Princess Jasmine

What buyers mention most, as a share of all reviews.

What buyers love

79% of reviews
Quality-Overall15%

Decent quality

Gifting Purpose13%

Cute gift

Collectibles13%

Collection addition

Advertised Vs Actual Product9%

As expected

Value For Money7%

Good value for money

What buyers complain about

76% of reviews
Quality-Overall25%

Quality control issue- this is not usable

Size-Overall15%

Very big

Durability9%

Breaks easily

Material Quality6%

very cheap material

Product Condition5%

This was for a birthday, the actual doll arrived in excellent condition however, the product box looked worn and used

Princess Jasmine return rate & reasons

Why buyers send it back, as a share of all return requests.

2.3%

Return rate

64%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
40%
2Value For Money
9%
3Advertised Vs Actual Product
8%
4Defective Material/Parts
5%
5Quality-Overall
5%

Common Princess Jasmine questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Princess Jasmine 43/100 on Amazon United States — Skip it. The niche generates $66K/yr across 114 tracked products. 28 of 40 products launched in the last 360 days are still selling. Search demand moved -12.0% over the last 90 days.
Search demand for Princess Jasmine on Amazon United States peaks in Oct–Nov–Dec, where the busiest month runs 2.2× the quietest.