Is princess easter eggs profitable to sell on Amazon United States?

The niche generates $0/yr across 6 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -97.8%. Flapen's verdict: Skip it (27/100).

How competitive is the princess easter eggs niche?

6 brands and 29 sellers compete. The top 5 products take 95% of clicks and top 5 brands hold 95% of demand.

What do buyers complain about in princess easter eggs?

Top complaints mined from reviews: Durability, Quality-Overall, Advertised Vs Actual Product. The return rate is 2.4%.

What does it cost to enter the princess easter eggs niche?

Listings span $9.97–$27.34; the average listing price is $19.66 (sweet spot $15–$100). The average incumbent carries 110 reviews — the moat a new listing must climb.

princess easter eggs

Skip it

A small market ($0/yr) — this niche doesn't clear our bar today.

Review moat

Great110.33

avg incumbent reviews — the moat a new listing must climb

Avg price

Great$19.66

avg listing price — sweet spot $15–$100

Price range

Good$9.97–$27.34

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.4%

return rate — above 5% kills the launch gate

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Bad95%

top-5 brand share — brand-locked demand

Competition

Bad95%

top-5 click share — a locked-up shelf

Market size

Bad$0

$0/yr · 172K searches

Growth

Bad-97.8%

90-day search growth — must beat 0% to launch

Conversion

Bad0.0%

search→purchase rate — share of searches ending in a sale

Signals Low Review Barrier

According to Flapen's Amazon United States niche tracking, princess easter eggs is a $0/yr Amazon United States market (172K searches/yr). The top 5 brands hold 95% of demand. Verdict: Skip it — 27/100.

Data updated Jul 31, 2026 · scored weekly · How we score niches

princess easter eggs market data

Units sold / yr: 6K–8K; avg 250–500/product
Revenue / yr: $118K–$157K; units × avg price
Conversion rate: 0.0%
Avg BSR: #2,568
Page quality: 0%
Prime: 100%
Sponsored: 33%
Out of stock: 16.7%
Avg brand age: 31 months
Avg seller age: 166 days

Competition & brand share

The top 5 products capture 95% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 rising

Sellers

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

95%

Top 20: 100%

Open market

Mattel48%
NICENINE27%
iMiibel7%
FUNKY WIZARD7%
Uiseba6%
Manaror5%
Open — no brand owns it (0%)

Demand

Weekly Amazon search volume, last 23 weeks — -97.8% search growth over the last 90 days.

Open Trend

Top princess easter eggs search terms

princess easter eggs95K/yr -98.8%0.6% conv.
easter eggs princess3K/yr -85.5%0.3% conv.
easter egg dolls4K/yr -90.2%0.3% conv.
doll easter eggs3K/yr -87.2%0.0% conv.
frozen easter eggs3K/yr -87.4%0.0% conv.
princess eggs14K/yr -98.2%1.7% conv.
easter eggs that turn into princesses5K/yr -95.5%0.0% conv.
disney princess easter eggs17K/yr -99.1%1.4% conv.
easter egg princess8K/yr -98.6%0.0% conv.
princess eggs for easter3K/yr -96.8%2.0% conv.

All search terms

Top princess easter eggs products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 6 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Mattel Disney Princess Toys Small Doll Easter Egg Surprise with 1 Princess 2 Skirts & 10 Play Accessories (Styles May Vary) Inspired by Movies

Mattel$9.974.3★115 rev

NICENINE Easter Gifts for Kids 12 Piece princess easter eggs Prefilled Easter Eggs Turn Into Princesses Toys for Goodie Bag Stuffers Perfect for 3+ Year Old Boys and Girls Ideal for Easter Basket

NICENINE$20.204.5★61 rev

iMiibel 12 Pack Prefilled Easter Eggs with Princess Eggs Filled for Egg Hunt Easter Party Favors for Kids Boys Girls Easter Basket Stuffers Party Favors Easter Egg Hunt

iMiibel$23.334.8★79 rev

4 Pack Easter Jumbo Princess Deformation Prefilled Easter Eggs with Toys Easter Party Favors Gift for Girls Boys Toddlers Kids Easter Basket Stuffers Fillers Classroom Prize for Easter Eggs Hunt

FUNKY WIZARD$13.223.9★109 rev

Uiseba 12 PCS Princess Prefilled Easter Eggs Easter Basket Stuffer Hunt Gifts for Kids Classroom Prize and Party Favors

Uiseba$23.924.7★259 rev

Newest

by launch date

iMiibel 12 Pack Prefilled Easter Eggs with Princess Eggs Filled for Egg Hunt Easter Party Favors for Kids Boys Girls Easter Basket Stuffers Party Favors Easter Egg Hunt

iMiibel$23.3379 rev

7mo ago

Manaror 12PCS Pre Filled Easter Eggs Gifts for Kids with Transforms into Princess Toys Easter Basket Stuffers Easter Eggs Hunt Easter Party Favor Prize Classroom Rewards Toys for Girls

Manaror$27.3439 rev

7mo ago

Mattel Disney Princess Toys Small Doll Easter Egg Surprise with 1 Princess 2 Skirts & 10 Play Accessories (Styles May Vary) Inspired by Movies

Mattel$9.97115 rev

9mo ago

NICENINE Easter Gifts for Kids 12 Piece princess easter eggs Prefilled Easter Eggs Turn Into Princesses Toys for Goodie Bag Stuffers Perfect for 3+ Year Old Boys and Girls Ideal for Easter Basket

NICENINE$20.2061 rev

1y ago

4 Pack Easter Jumbo Princess Deformation Prefilled Easter Eggs with Toys Easter Party Favors Gift for Girls Boys Toddlers Kids Easter Basket Stuffers Fillers Classroom Prize for Easter Eggs Hunt

FUNKY WIZARD$13.22109 rev

2y ago

What buyers say about princess easter eggs

What buyers praise and complain about, mined from review topics.

What buyers love

Fun/Entertainment Experience27%

“Fun for Easter”

Gifting Purpose11%

“Great gift”

Quality-Overall8%

“Great quality and so cute for an Easter gift”

Value For Money8%

“I think its a great value for the money”

Color5%

“The colors are absolutely beautiful”

Durability5%

“Durable, cute”

Assembly/Installation4%

“They are also easy to open and put together”

Advertised Vs Actual Product4%

“As expected”

Creativity3%

“While they are fun and creative”

Ease Of Use3%

“They are easy to use”

What buyers complain about

Durability14%

“If the play with them the they could break very fast”

Quality-Overall10%

“which is overpriced for the lack of quality”

Advertised Vs Actual Product6%

“Im kinda irritated for the advertising of this product the first picture shouldnt have all 3”

Ease Of Use6%

“The eggs are pretty hard to open”

Value For Money6%

“A bit pricey for just one”

Strength6%

“they are a little wobbly at times”

Size-Overall5%

“This product is small”

Material Quality4%

“cheap plastic”

Color3%

“Not one doll of color dont buy”

Assembly/Installation3%

“A few were a bit tricky to assemble”

Top return reasons

Quality-Overall25%

Size-Overall19%

Value For Money12%

Advertised Vs Actual Product12%

Assembly/Installation6%

Ease Of Use5%

Defective Material/Parts4%