Princess Crafts
Princess Crafts shows low returns (1.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Top 6% of 3,143 Toys & Games niches · +14 vs the category median of 46
Is Princess Crafts profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Princess Crafts is a $99K/yr Amazon United States market (95K searches/yr). The top 5 brands hold 50% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 60/100.
Princess Crafts: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +21.4% over the last 90 days and 6.5% of searches end in a purchase.
$99K
revenue / yr
Who owns the niche?
The top 5 brands hold 50% of demand, so 50% of the market is open.
50%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 52 products
Top Princess Crafts products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Disney Princess Necklace Activity Case Jewelry Making Kit with Beads Charms & Strings Create Custom Princess Necklaces Craft Gift for Girls Ages 3+ Portable Storage Case Included
- Price
- $12.47
- Rating
- 4.7/5
- Reviews
- 21,994
- Age
- 9y ago
Make It Real: Disney Princess: Castle Style DIY Bracelet Kit - 332 pcs Jewelry Set Create 12 Bracelets 8 Exclusive Charms Girls & Kids Ages 6+
- Price
- $18.33
- Rating
- 4.5/5
- Reviews
- 211
- Age
- 2y ago
Skillmatics Poke-in Art Disney Princesses Mess-Free DIY Wood Craft Kit
- Price
- $30.72
- Rating
- 4.7/5
- Reviews
- 4,098
- Age
- 11mo ago
Disney Princess Create-A-Scene Over 80 Stickers Activity Pad to Color
- Price
- $7.33
- Rating
- 4.8/5
- Reviews
- 417
- Age
- 3y ago
Cute Princesses Stickers 24Sheets Make Your Own Princess Stickers Make a Princess DIY Sticker Princesses Make a Face Sticker Teacher Rewards Art Craft Party Supplies
- Price
- $9.43
- Rating
- 4.6/5
- Reviews
- 417
- Age
- 2y ago
Trending
90-day click momentum
Xvvti 16PCS Princess Party Favors- DIY Princess Wood Painting Kits with Art Supplies Fun Thank You Gifts Birthday Party& Goodie Bag Stuffers
- Price
- $14.92
- Rating
- 4.6/5
- Reviews
- 56
- Age
- 11mo ago
Skillmatics Fun with Foam 3D Sticker Art Disney Princess Mess-Free Fun
- Price
- $14.89
- Rating
- 4.7/5
- Reviews
- 2,142
- Age
- 3y ago
Princess 4 IN 1 Craft Box for Kids | 24 Arts & Crafts for Girls Ages 4-8 | Unicorn Toddler Art Set Craft Kits All Supplies Included | Birthday Girl Preschool Projects 3 4 5 6 7 8 Year Old Girls
- Price
- $20.61
- Rating
- 4.7/5
- Reviews
- 19
- Age
- 1y ago
JOYGATHER Princess Coloring Tablecloth for Kids Giant 30x72 Inch Poster with Castles Crowns Fairy Tale Icons Perfect for Girls Princess Party Games Royal Decorations Celebration Supplies
- Price
- $9.92
- Rating
- 4.7/5
- Reviews
- 240
- Age
- 1y ago
Skillmatics Poke-in Art Disney Princesses Mess-Free DIY Wood Craft Kit
- Price
- $30.72
- Rating
- 4.7/5
- Reviews
- 4,098
- Age
- 11mo ago
Newest
by launch dateXvvti 16PCS Princess Party Favors- DIY Princess Wood Painting Kits with Art Supplies Fun Thank You Gifts Birthday Party& Goodie Bag Stuffers
- Price
- $14.92
- Rating
- 4.6/5
- Reviews
- 56
- Age
- 11mo ago
Skillmatics Poke-in Art Disney Princesses Mess-Free DIY Wood Craft Kit
- Price
- $30.72
- Rating
- 4.7/5
- Reviews
- 4,098
- Age
- 11mo ago
JOYGATHER Princess Coloring Tablecloth for Kids Giant 30x72 Inch Poster with Castles Crowns Fairy Tale Icons Perfect for Girls Princess Party Games Royal Decorations Celebration Supplies
- Price
- $9.92
- Rating
- 4.7/5
- Reviews
- 240
- Age
- 1y ago
FUNNYB&G Foil Art Craft Kit for Girls 4-10 Years Old: Mess-Free & No-Glue Create 16 Sparkly Princess Unicorn Pictures Perfect Travel Toy & Birthday Gift for Kids (Princess)
- Price
- $17.78
- Rating
- 4.7/5
- Reviews
- 2,320
- Age
- 1y ago
Crayola Disney Princess Art Case (75ct) Art Kit for Kids Art Supplies Coloring Set Gift for Girls & Boys
- Price
- $22.62
- Rating
- 4.6/5
- Reviews
- 150
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.
Brands
38 rising
Sellers
92
Top-5 brand share
50%
Top 20: 89%
Top-5 click share
31%
Top 20: 73%
Open market
45%
- Skillmatics18%
- Melissa & Doug11%
- Tara Toys9%
- Make It Real7%
- Bendon5%
- Yaomiao5%
Princess Crafts demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 5.1×
Top Princess Crafts search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- princess crafts31K/yr
- princess craft21K/yr
- princess crafts for girls ages 4-612K/yr
- princess arts and crafts9K/yr
- princess crafts for kids ages 3-56K/yr
- princess art7K/yr
- princess arts and crafts for kids 4-69K/yr
What reviews say buyers love and hate about Princess Crafts
What buyers mention most, as a share of all reviews.
What buyers love
83% of reviews“KEPT them entertained”
“Fantastic gift”
“Easy to use”
“Good quality and lid approved”
“Very creative craft”
What buyers complain about
60% of reviews“Do not stick”
“Poor quality, overpriced”
“Stickers are very small”
“overpriced”
“Hard to use”
Princess Crafts return rate & reasons
Why buyers send it back, as a share of all return requests.
1.2%
Return rate
42%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Princess Crafts questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
