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Princess Crafts

Maybe

An estimated 1.2% of orders come back. But the products selling today already average 4.6★, so Princess Crafts is a Maybe.

Flapen Score
60
60 / 100
Top 6% of 3,143 Toys & Games niches · +14 vs the category median of 46
Market size
$99K/yr95K searches / yr
90-day growth
+21.4%search demand this quarter
Competition
31%top-5 click share · 38 brands · 92 sellers

Flapen Score

Princess Crafts against its category

The dotted line is the Toys & Games average. Past it, Princess Crafts is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Princess Crafts market on Amazon at a glance

Shoppers on Amazon United States searched for Princess Crafts 95K times last year and spent an estimated $99K. The top 5 brands take 50% of clicks. Demand peaks in Nov–Dec. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

An estimated 6.5% of those searches ended in a purchase.

Shoppers searched for this 95K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.5% of those searches ended in a purchase. Searches in the last 90 days moved +21.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $99K a year.

Searches, last 12 months
95K
Growth, 90 days vs prior 90
+21.4%
Conversion, latest week
6.5%
Market size, estimated
$99Ka year
Peak month
December5.1× the quietest month
Top search term
princess crafts31K searches a year

02 · Price

A sale here is worth $16.09.

Listings sell for $16.09 on average, from $5.92 to $33.26. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $16.09 that is $0 to $2K a year per listing.

Average price
$16.09inside the $15 to $100 sweet spot
Price range
$5.92–$33.26
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #127 within Craft Kits. It carries 2,030 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
100%
Out of stock, average day
2.4%
Average rank
#127in Craft Kits
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
2,030per listing
Listings tracked
52

04 · Newcomers

3 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
3Amazon's first-year sales bar
Average brand age
31 months

Products

Top Princess Crafts products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 31% of clicks. An open shelf where new products get seen.

Brands

38 rising

Sellers

92

Top-5 brand share

50%

Top 20: 89%

Top-5 click share

31%

Top 20: 73%

Open market

45%

  • Brand 118%
  • Brand 211%
  • Brand 39%
  • Brand 47%
  • Brand 55%
  • Brand 65%

Demand

Princess Crafts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Prime Day '25Holiday '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Nov, Dec · busiest ÷ quietest = 5.1×

Search terms

Top Princess Crafts search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • princess crafts31K/yr
  • princess craft21K/yr
  • princess crafts for girls ages 4-612K/yr
  • princess arts and crafts9K/yr
  • princess crafts for kids ages 3-56K/yr
  • princess art7K/yr
  • princess arts and crafts for kids 4-69K/yr

Reviews and returns

What reviews say buyers love and hate about Princess Crafts

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Fun/Entertainment Experience”
12%of negative reviews mention “Adhesion/Stickiness”
1.2%of orders come back
“Do not stick”
A buyer, on “Adhesion/Stickiness”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Princess Crafts questions

Answered from the same tracked data.