princess crafts
Worth a lookShows low returns (1.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.2%return rate — above 5% kills the launch gate
Brand share
Great50%top-5 brand share — no brand owns this niche
Competition
Great31%top-5 click share — an open shelf
Avg price
Great$16.09avg listing price — sweet spot $15–$100
Conversion
Good6.5%search→purchase rate — share of searches ending in a sale
Price range
Good$5.92–$33.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+21.4%90-day search growth — must beat 0% to launch
Review moat
Okay2,030.29avg incumbent reviews — the moat a new listing must climb
Market size
Bad$99K$99K/yr · 95K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, princess crafts is a $99K/yr Amazon United States market (95K searches/yr). The top 5 brands hold 50% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 60/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
princess crafts market data
- Units sold / yr
- 6K–8K
- avg 0–100/product
- Revenue / yr
- $97K–$129K
- units × avg price
- Conversion rate
- 6.5%
- Avg BSR
- #127
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 87%
- Out of stock
- 2.4%
- Avg brand age
- 31 months
- Avg seller age
- 165 days
Competition & brand share
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.Brands
38 rising
Sellers
92
Top-5 brand share
50%
Top 20: 89%
Top-5 click share
31%
Top 20: 73%
Open market
45%
- Skillmatics18%
- Melissa & Doug11%
- Tara Toys9%
- Make It Real7%
- Bendon5%
- Yaomiao5%
Demand & seasonality
Weekly Amazon search volume, last 72 weeks — +21.4% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 5.1×
Top princess crafts search terms
- princess crafts31K/yr
- princess craft21K/yr
- princess crafts for girls ages 4-612K/yr
- princess arts and crafts9K/yr
- princess crafts for kids ages 3-56K/yr
- princess art7K/yr
- princess arts and crafts for kids 4-69K/yr
Top princess crafts products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Disney Princess Necklace Activity Case Jewelry Making Kit with Beads Charms & Strings Create Custom Princess Necklaces Craft Gift for Girls Ages 3+ Portable Storage Case Included
Tara Toys$12.474.7★21,994 rev
Make It Real: Disney Princess: Castle Style DIY Bracelet Kit - 332 pcs Jewelry Set Create 12 Bracelets 8 Exclusive Charms Girls & Kids Ages 6+
Make It Real$18.334.5★211 rev
Skillmatics Poke-in Art Disney Princesses Mess-Free DIY Wood Craft Kit
Skillmatics$30.724.7★4,098 rev
Disney Princess Create-A-Scene Over 80 Stickers Activity Pad to Color
Bendon$7.334.8★417 rev
Cute Princesses Stickers 24Sheets Make Your Own Princess Stickers Make a Princess DIY Sticker Princesses Make a Face Sticker Teacher Rewards Art Craft Party Supplies
Dovipta$9.434.6★417 rev
Newest
by launch date
Xvvti 16PCS Princess Party Favors- DIY Princess Wood Painting Kits with Art Supplies Fun Thank You Gifts Birthday Party& Goodie Bag Stuffers
Xvvti$14.9256 rev
Skillmatics Poke-in Art Disney Princesses Mess-Free DIY Wood Craft Kit
Skillmatics$30.724,098 rev
JOYGATHER Princess Coloring Tablecloth for Kids Giant 30x72 Inch Poster with Castles Crowns Fairy Tale Icons Perfect for Girls Princess Party Games Royal Decorations Celebration Supplies
JOYGATHER$9.92240 rev
FUNNYB&G Foil Art Craft Kit for Girls 4-10 Years Old: Mess-Free & No-Glue Create 16 Sparkly Princess Unicorn Pictures Perfect Travel Toy & Birthday Gift for Kids (Princess)
FUNNYB&G$17.782,320 rev
Crayola Disney Princess Art Case (75ct) Art Kit for Kids Art Supplies Coloring Set Gift for Girls & Boys
Crayola$22.62150 rev
Trending
90-day click momentumXvvti 16PCS Princess Party Favors- DIY Princess Wood Painting Kits with Art Supplies Fun Thank You Gifts Birthday Party& Goodie Bag Stuffers
Xvvti$14.924.6★
Skillmatics Fun with Foam 3D Sticker Art Disney Princess Mess-Free Fun
Skillmatics$14.894.7★
Princess 4 IN 1 Craft Box for Kids | 24 Arts & Crafts for Girls Ages 4-8 | Unicorn Toddler Art Set Craft Kits All Supplies Included | Birthday Girl Preschool Projects 3 4 5 6 7 8 Year Old Girls
Gift Boutique$20.614.7★
JOYGATHER Princess Coloring Tablecloth for Kids Giant 30x72 Inch Poster with Castles Crowns Fairy Tale Icons Perfect for Girls Princess Party Games Royal Decorations Celebration Supplies
JOYGATHER$9.924.7★
Skillmatics Poke-in Art Disney Princesses Mess-Free DIY Wood Craft Kit
Skillmatics$30.724.7★
What buyers say about princess crafts
What buyers praise and complain about, mined from review topics.What buyers love
“KEPT them entertained”
“Fantastic gift”
“Easy to use”
“Good quality and lid approved”
“Very creative craft”
“GREAT VALUE”
“bright colors”
“As advertised”
“it doesn't make a mess”
“Fits all sizes”
What buyers complain about
“Do not stick”
“Poor quality, overpriced”
“Stickers are very small”
“overpriced”
“Hard to use”
“The colors were not consistent either so lots of arguments ensued”
“The photos are deceptive & disappointing”
“It doesn't work”
“the packaging being difficult to keep it all together we were not able to do this on the plane”
“fall off easily”
Top return reasons
Common questions
- Is princess crafts profitable to sell on Amazon United States?
- The niche generates $99K/yr across 52 tracked products. 3 of 7 products launched in the last 360 days are still selling. 90-day search growth is +21.4%. Flapen's verdict: Worth a look (60/100).
- How competitive is the princess crafts niche?
- 38 brands and 92 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 50% of demand.
- What do buyers complain about in princess crafts?
- Top complaints mined from reviews: Adhesion/Stickiness, Quality-Overall, Size-Overall. The return rate is 1.2%.
- When does demand for princess crafts peak?
- Demand peaks in Nov–Dec; the busiest month runs 5.1× the quietest.
- What does it cost to enter the princess crafts niche?
- Listings span $5.92–$33.26; the average listing price is $16.09 (sweet spot $15–$100). The average incumbent carries 2,030 reviews — the moat a new listing must climb.