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Princess Coloring Books for Girls 4-8

brand-locked demand (top 5 brands take 98% of clicks) — Princess Coloring Books for Girls 4-8 doesn't clear our bar today.

Flapen Score

37
Skip it

Ranks 2,483 of 3,143 Toys & Games niches · −9 vs the category median of 46

Market size 20Growth 23Conversion 89Competition 19Returns 97Price range 21Avg price 33Brand share 6Review moat 73Quality gap 19
This niche Category average · 3,143 niches

Is Princess Coloring Books for Girls 4-8 profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Princess Coloring Books for Girls 4-8 is a $78K/yr Amazon United States market (75K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 37/100.

Princess Coloring Books for Girls 4-8: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -4.9% over the last 90 days and 10.4% of searches end in a purchase.

$78K

revenue / yr

Units sold / yr8K
Search volume / yr-4.9%75K
Conversion rate10.4%
Avg price$9.99

Who owns the niche?

The top 5 brands hold 98% of demand, so 2% of the market is open.

2%

open market share

Brands · sellers6 · 30
Top-5 product click share77%
Open market2%
Avg brand age45 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 11 products

Sponsored placement27%
New entrants (1y)1· 0 succeeded
Avg rating4.7★
Avg reviews573

Top Princess Coloring Books for Girls 4-8 products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.

$0$12K$23K$35K$47K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

30

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

0%

  • Disney62%
  • Bendon11%
  • Crayola10%
  • ZICOTO8%
  • BAZIC PRODUCTS7%
  • Disney Princess2%

Princess Coloring Books for Girls 4-8 demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume75KCVR10.4%Products11Brands6Top 5 Brands98%OOS Rate1.0%Rating4.7★Reviews573Avg BSR#133
5K4KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.2×

Top Princess Coloring Books for Girls 4-8 search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • princess coloring books for girls 3-532K/yr
  • princess coloring books for girls 4-820K/yr
  • princess coloring10K/yr
  • disney princess coloring7K/yr
  • disney princess coloring books for girls 3-53K/yr
  • disney princess coloring books for girls 4-83K/yr

What reviews say buyers love and hate about Princess Coloring Books for Girls 4-8

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews
Color36%

Super pretty and colorful

Fun/Entertainment Experience11%

Colorful fun gift

Size-Overall10%

The small size made them easy to pack

Quality-Overall10%

really a quality book

Value For Money9%

Great Value

What buyers complain about

80% of reviews
Size-Overall18%

The booklets are smaller than a normal printer page

Color18%

Half the page is already colored in

Thickness12%

Very thin pages

Value For Money9%

Disney Accompanied App is expensive not required

Strength6%

Flimsy paper

Princess Coloring Books for Girls 4-8 return rate & reasons

Why buyers send it back, as a share of all return requests.

0.6%

Return rate

69%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
35%
2Advertised Vs Actual Product
16%
3Value For Money
14%
4Color
8%
5Quality-Overall
5%

Common Princess Coloring Books for Girls 4-8 questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Princess Coloring Books for Girls 4-8 37/100 on Amazon United States — Skip it. The niche generates $78K/yr across 11 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -4.9% over the last 90 days.
Search demand for Princess Coloring Books for Girls 4-8 on Amazon United States peaks in Nov–Dec, where the busiest month runs 3.2× the quietest.