Is princess coloring book profitable to sell on Amazon United States?

The niche generates $360K/yr across 14 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -5.8%. Flapen's verdict: Skip it (45/100).

How competitive is the princess coloring book niche?

7 brands and 33 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 93% of demand.

What do buyers complain about in princess coloring book?

Top complaints mined from reviews: Size-Overall, Color, Thickness. The return rate is 0.6%.

When does demand for princess coloring book peak?

Demand peaks in Dec; the busiest month runs 2.4× the quietest.

What does it cost to enter the princess coloring book niche?

Listings span $5.16–$30.72; the average listing price is $11.21 (sweet spot $15–$100). The average incumbent carries 755 reviews — the moat a new listing must climb.

princess coloring book

Skip it

Brand-locked demand (top 5 brands take 93% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Conversion

Great9.4%

search→purchase rate — share of searches ending in a sale

Review moat

Good755.07

avg incumbent reviews — the moat a new listing must climb

Price range

Good$5.16–$30.72

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$360K

$360K/yr · 340K searches

Avg price

Okay$11.21

avg listing price — sweet spot $15–$100

Competition

Bad72%

top-5 click share — a locked-up shelf

Growth

Bad-5.8%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Brand share

Bad93%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, princess coloring book is a $360K/yr Amazon United States market (340K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Dec. Verdict: Skip it — 45/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

princess coloring book market data

Units sold / yr: 25K–30K; avg 1,500–2,000/product
Revenue / yr: $280K–$336K; units × avg price
Conversion rate: 9.4%
Avg BSR: #228
Page quality: 0%
Prime: 100%
Sponsored: 29%
Out of stock: 0.9%
Avg brand age: 40 months
Avg seller age: 154 days

Competition & brand share

The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 falling

Sellers

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

Disney32%
BAZIC PRODUCTS29%
Bendon13%
Crayola12%
Disney Princess7%
ZICOTO5%
Open — no brand owns it (1 brand, 2%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -5.8% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 2.4×

Open Trend

Top princess coloring book search terms

princess coloring book121K/yr -5.8%5.4% conv.
disney princess coloring book101K/yr -5.5%5.1% conv.
princess coloring books for girls 3-532K/yr -7.0%7.9% conv.
princess coloring books for girls 4-820K/yr -6.8%5.4% conv.
princess coloring books14K/yr +8.1%6.0% conv.
coloring book princess11K/yr +0.5%4.2% conv.
princess coloring10K/yr -4.3%3.3% conv.
disney princess coloring7K/yr +15.1%3.6% conv.
disney princess coloring books8K/yr -17.1%5.9% conv.
coloring books princess5K/yr +2.0%5.5% conv.

All search terms

Top princess coloring book products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Disney Princess Coloring Book 2 Titles Fun Game Workbook for Learning Drawing Coloring Gift for Kids Toddler Activity at Classroom Home 80 Pages 2-Pack

BAZIC PRODUCTS$6.224.7★310 rev

Disney Princess 80pg Coloring Book 2

Disney$6.614.7★274 rev

Disney Princess Coloring Book for Girls 3-5 4-8 - 32pg Deluxe Activity Book

Disney$5.884.3★35 rev

Crayola Coloring Book Big Book of Disney Animation 288 Coloring Pages Gift for Kids Age 3 4 5 6

Crayola$5.164.8★2,699 rev

Fun Coloring Books for Kids Set of 3 - Cute Princess Unicorn & Mermaid Coloring Book for Girls Ages 4-8 - Easy to Color Toddler Gift for Travel w Magical Themes for Your Creative Little Princess 1-3

ZICOTO$11.554.8★650 rev

Newest

by launch date

Bendon$7.241 rev

2mo ago

Disney Princess Coloring Book for Girls 3-5 4-8 - 32pg Deluxe Activity Book

Disney$5.8835 rev

9mo ago

Skillmatics Poke-in Art Disney Princesses Mess-Free DIY Wood Craft Kit

Skillmatics$30.724,098 rev

11mo ago

Fun Coloring Books for Kids Set of 3 - Cute Princess Unicorn & Mermaid Coloring Book for Girls Ages 4-8 - Easy to Color Toddler Gift for Travel w Magical Themes for Your Creative Little Princess 1-3

ZICOTO$11.55650 rev

1y ago

Crayola Color Wonder Disney Princess Glitter Coloring Pages & Mess Free Markers Coloring Set Gift for Toddlers 3 & Up

Crayola$7.78271 rev

1y ago

What buyers say about princess coloring book

What buyers praise and complain about, mined from review topics.

What buyers love

Color31%

“I like the variety of colors”

Fun/Entertainment Experience17%

“Colorful fun gift”

Value For Money10%

“Great Value”

Size-Overall8%

“The small size made them easy to pack”

Quality-Overall8%

“really a quality book”

Gifting Purpose8%

“Cute gift”

Ease Of Use3%

“Easy to use”

Thickness3%

“The cardstock was also thick so no bleed though”

Mess Free2%

“I love that they dont make a mess”

Creativity1%

“A great choice for creative kids and worry-free parents”

What buyers complain about

Size-Overall15%

“The booklets are smaller than a normal printer page”

Color14%

“Half the page is already colored in”

Thickness10%

“Very thin pages”

Value For Money7%

“Disney Accompanied App is expensive not required”

Ease Of Use7%

“Hard to use”

Advertised Vs Actual Product7%

“The photos are deceptive & disappointing”

Strength5%

“Flimsy paper”

Quality-Overall5%

“Poor quality set”

Creativity5%

“requires no creativity”

Upholstery/Fabric Quality2%

“only wish it had come with more fabric”

Top return reasons

Size-Overall31%

Advertised Vs Actual Product16%

Value For Money15%

Color7%

Quality-Overall6%

Display Colors4%

Defective Material/Parts3%

Thin3%

Gifting Purpose3%

Print Quality2%

Common questions

Is princess coloring book profitable to sell on Amazon United States?: The niche generates $360K/yr across 14 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -5.8%. Flapen's verdict: Skip it (45/100).
How competitive is the princess coloring book niche?: 7 brands and 33 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 93% of demand.
What do buyers complain about in princess coloring book?: Top complaints mined from reviews: Size-Overall, Color, Thickness. The return rate is 0.6%.
When does demand for princess coloring book peak?: Demand peaks in Dec; the busiest month runs 2.4× the quietest.
What does it cost to enter the princess coloring book niche?: Listings span $5.16–$30.72; the average listing price is $11.21 (sweet spot $15–$100). The average incumbent carries 755 reviews — the moat a new listing must climb.