Princess Coloring Book
brand-locked demand (top 5 brands take 93% of clicks) — Princess Coloring Book doesn't clear our bar today.
Flapen Score
Ranks 1,583 of 3,143 Toys & Games niches · −1 vs the category median of 46
Is Princess Coloring Book profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Princess Coloring Book is a $360K/yr Amazon United States market (340K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Dec. Verdict: Skip it — 45/100.
Princess Coloring Book: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -5.8% over the last 90 days and 9.4% of searches end in a purchase.
$360K
revenue / yr
Who owns the niche?
The top 5 brands hold 93% of demand, so 7% of the market is open.
7%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.
0/100
page quality · 14 products
Top Princess Coloring Book products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Disney Princess Coloring Book 2 Titles Fun Game Workbook for Learning Drawing Coloring Gift for Kids Toddler Activity at Classroom Home 80 Pages 2-Pack
- Price
- $6.22
- Rating
- 4.7/5
- Reviews
- 310
- Age
- 6y ago
Disney Princess 80pg Coloring Book 2
- Price
- $6.61
- Rating
- 4.7/5
- Reviews
- 274
- Age
- 6y ago
Disney Princess Coloring Book for Girls 3-5 4-8 - 32pg Deluxe Activity Book
- Price
- $5.88
- Rating
- 4.3/5
- Reviews
- 35
- Age
- 9mo ago
Crayola Coloring Book Big Book of Disney Animation 288 Coloring Pages Gift for Kids Age 3 4 5 6
- Price
- $5.16
- Rating
- 4.8/5
- Reviews
- 2,699
- Age
- 2y ago
Fun Coloring Books for Kids Set of 3 - Cute Princess Unicorn & Mermaid Coloring Book for Girls Ages 4-8 - Easy to Color Toddler Gift for Travel w Magical Themes for Your Creative Little Princess 1-3
- Price
- $11.55
- Rating
- 4.8/5
- Reviews
- 650
- Age
- 1y ago
Trending
90-day click momentum
Princess Coloring & Activity Book | Disney Princess Drawing | Ariel Jasmine Rapunzel Coloring Books | Aladdin Little Mermaid Tangled Party Favors | Gigantic Activity Book | Officially Licensed
- Price
- $7.24
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2mo ago
Skillmatics Poke-in Art Disney Princesses Mess-Free DIY Wood Craft Kit
- Price
- $30.72
- Rating
- 4.7/5
- Reviews
- 4,098
- Age
- 11mo ago
Disney Princess Coloring Book for Girls 3-5 4-8 - 32pg Deluxe Activity Book
- Price
- $5.88
- Rating
- 4.3/5
- Reviews
- 35
- Age
- 9mo ago
Fun Coloring Books for Kids Set of 3 - Cute Princess Unicorn & Mermaid Coloring Book for Girls Ages 4-8 - Easy to Color Toddler Gift for Travel w Magical Themes for Your Creative Little Princess 1-3
- Price
- $11.55
- Rating
- 4.8/5
- Reviews
- 650
- Age
- 1y ago
Crayola Coloring Book Big Book of Disney Animation 288 Coloring Pages Gift for Kids Age 3 4 5 6
- Price
- $5.16
- Rating
- 4.8/5
- Reviews
- 2,699
- Age
- 2y ago
Newest
by launch datePrincess Coloring & Activity Book | Disney Princess Drawing | Ariel Jasmine Rapunzel Coloring Books | Aladdin Little Mermaid Tangled Party Favors | Gigantic Activity Book | Officially Licensed
- Price
- $7.24
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2mo ago
Disney Princess Coloring Book for Girls 3-5 4-8 - 32pg Deluxe Activity Book
- Price
- $5.88
- Rating
- 4.3/5
- Reviews
- 35
- Age
- 9mo ago
Skillmatics Poke-in Art Disney Princesses Mess-Free DIY Wood Craft Kit
- Price
- $30.72
- Rating
- 4.7/5
- Reviews
- 4,098
- Age
- 11mo ago
Fun Coloring Books for Kids Set of 3 - Cute Princess Unicorn & Mermaid Coloring Book for Girls Ages 4-8 - Easy to Color Toddler Gift for Travel w Magical Themes for Your Creative Little Princess 1-3
- Price
- $11.55
- Rating
- 4.8/5
- Reviews
- 650
- Age
- 1y ago
Crayola Color Wonder Disney Princess Glitter Coloring Pages & Mess Free Markers Coloring Set Gift for Toddlers 3 & Up
- Price
- $7.78
- Rating
- 4.8/5
- Reviews
- 271
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.
Brands
7 falling
Sellers
33
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
2%
- Disney32%
- BAZIC PRODUCTS29%
- Bendon13%
- Crayola12%
- Disney Princess7%
- ZICOTO5%
- Open — no brand owns it (1 brand, 2%)
Princess Coloring Book demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Dec · busiest ÷ quietest = 2.4×
Top Princess Coloring Book search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- princess coloring book121K/yr
- disney princess coloring book101K/yr
- princess coloring books for girls 3-532K/yr
- princess coloring books for girls 4-820K/yr
- princess coloring books14K/yr
- coloring book princess11K/yr
- princess coloring10K/yr
- disney princess coloring7K/yr
- disney princess coloring books8K/yr
- coloring books princess5K/yr
What reviews say buyers love and hate about Princess Coloring Book
What buyers mention most, as a share of all reviews.
What buyers love
91% of reviews“I like the variety of colors”
“Colorful fun gift”
“Great Value”
“The small size made them easy to pack”
“really a quality book”
What buyers complain about
77% of reviews“The booklets are smaller than a normal printer page”
“Half the page is already colored in”
“Very thin pages”
“Disney Accompanied App is expensive not required”
“Hard to use”
Princess Coloring Book return rate & reasons
Why buyers send it back, as a share of all return requests.
0.6%
Return rate
65%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Princess Coloring Book questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
