Is princess bath toys profitable to sell on Amazon United States?

The niche generates $42K/yr across 13 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -28.1%. Flapen's verdict: Skip it (39/100).

How competitive is the princess bath toys niche?

9 brands and 31 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 83% of demand.

What do buyers complain about in princess bath toys?

Top complaints mined from reviews: Size-Overall, Value For Money, Smell. The return rate is 0.8%.

What does it cost to enter the princess bath toys niche?

Listings span $9.33–$29.99; the average listing price is $18.19 (sweet spot $15–$100). The average incumbent carries 1,515 reviews — the moat a new listing must climb.

princess bath toys

Skip it

A small market ($42K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Avg price

Great$18.19

avg listing price — sweet spot $15–$100

Price range

Good$9.33–$29.99

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good4.1%

search→purchase rate — share of searches ending in a sale

Review moat

Okay1,514.85

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay83%

top-5 brand share — brands hold most of the demand

Competition

Okay67%

top-5 click share — leaders hold, buyers still browse

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Growth

Bad-28.1%

90-day search growth — must beat 0% to launch

Market size

Bad$42K

$42K/yr · 55K searches

According to Flapen's Amazon United States niche tracking, princess bath toys is a $42K/yr Amazon United States market (55K searches/yr). The top 5 brands hold 83% of demand. Verdict: Skip it — 39/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

princess bath toys market data

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: $27K–$36K; units × avg price
Conversion rate: 4.1%
Avg BSR: #179
Page quality: 0%
Prime: 85%
Sponsored: 85%
Out of stock: 7.3%
Avg brand age: 41 months
Avg seller age: 157 days

Competition & brand share

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

Brands

9 falling

Sellers

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

12%

Disney Store46%
Disney13%
Hely Cancy10%
SwimWays8%
BANZAI6%
Tub Works5%
Open — no brand owns it (3 brands, 12%)

Demand

Weekly Amazon search volume, last 32 weeks — -28.1% search growth over the last 90 days.

Open Trend

Top princess bath toys search terms

princess bath toys41K/yr -22.1%3.0% conv.
girls bath toys age 6-87K/yr -41.8%1.5% conv.
bath toys for kids ages 4-8 girls3K/yr -19.1%0.6% conv.
floating friends bath dolls4K/yr -80.9%0.0% conv.

All search terms

Top princess bath toys products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Disney Store Official Disney Princess Bath Toys Set - Includes 5 Detailed Toys with a Straining Storage Bucket - Bath Time Fun & Water Play Set for Kids

Disney Store$25.174.8★303 rev

Disney Princess - 5 Piece Bath Squirter Bucket Set -Bath Toys for Baby and Toddlers - Includes Organizer Bucket - Store Bath Time Water Toys

Disney$29.244.8★250 rev

Hely Cancy Baby Bath Toys - No Hole Bath Toys for Kids Bath Tub Shower Toys for Newborn Baby

Hely Cancy$10.524.8★659 rev

Disney Store Official Frozen Bath Toys Set - Includes 5 Detailed Toys with a Straining Storage Bucket - Bath Time Fun & Water Play Set for Kids

Disney Store$24.944.6★261 rev

Fun Stuff Banzai Spring and Summer 3 Piece Magical Mermaid Dolls in Assorted Colors

BANZAI$9.334.5★12,649 rev

Newest

by launch date

Tub Works Fantasy Watertight Bath Toys 6 Pack | Sealed No Hole Bath Toys Design Keeps Moisture Out | Soft Squeezable & Float on Water | Baby & Toddler Bathtub Toy | Unicorn Baby Girl Bathtub Toy

Tub Works$13.89219 rev

6mo ago

Disney Frozen Bath Toys - 11 pc Bath Value Set Bath Toys Finger Puppets Rinse Cups Foam Pump Bath squirters

Disney$20.0668 rev

9mo ago

20-Piece Mermaid Baby Bath Toys for Toddlers with Wind-Up Fish

Jomi & Jolly$17.72111 rev

10mo ago

Disney Princess - 5 Piece Bath Squirter Bucket Set -Bath Toys for Baby and Toddlers - Includes Organizer Bucket - Store Bath Time Water Toys

Disney$29.24250 rev

1y ago

No Hole Bath Toys for Kids Ages 1-3 8 Pcs Girl Bath Toys with Storage and Net Sealed & Squeezable & Float on Water

Hely Cancy$17.3599 rev

1y ago

What buyers say about princess bath toys

What buyers praise and complain about, mined from review topics.

What buyers love

Fun/Entertainment Experience38%

“Fun”

Quality-Overall10%

“Good Quality”

Color6%

“bright colors”

Durability6%

“durable”

Size-Overall5%

“Theyre a good size”

Gifting Purpose5%

“Good gift idea”

Water Resistance4%

“My granddaughters loved these waterproof toys”

Value For Money4%

“Worth it”

Safety Standards4%

“and much safer for babies and toddlers”

Advertised Vs Actual Product2%

“As advertised”

What buyers complain about

Size-Overall18%

“These were actually bigger than what we had thought so it was a great surprise”

Value For Money12%

“Really disappointed for the price”

Smell8%

“The chemical smell is bad too”

Water Resistance6%

“do not collect water”

Rusts/Corrodes6%

“Rust on fish”

Durability6%

“Breaks easily”

Advertised Vs Actual Product3%

“Look nothing like the picture”

Design-Overall3%

“the overall design left me disappointed”

Product Condition3%

“My product came used and taped up”

Gifting Purpose3%

“Not good for gifting”

Top return reasons

Size-Overall37%

Value For Money14%

Advertised Vs Actual Product10%

Quality-Overall8%

Defective Material/Parts6%

Product Condition5%

Smell3%

Material Quality3%