Princess Bath Toys
a small market ($42K/yr) — Princess Bath Toys doesn't clear our bar today.
Flapen Score
Ranks 2,263 of 3,143 Toys & Games niches · −7 vs the category median of 46
Is Princess Bath Toys profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Princess Bath Toys is a $42K/yr Amazon United States market (55K searches/yr). The top 5 brands hold 83% of demand. Verdict: Skip it — 39/100.
Princess Bath Toys: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -28.1% over the last 90 days and 4.1% of searches end in a purchase.
$42K
revenue / yr
Who owns the niche?
The top 5 brands hold 83% of demand, so 17% of the market is open.
17%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.
0/100
page quality · 13 products
Top Princess Bath Toys products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Disney Store Official Disney Princess Bath Toys Set - Includes 5 Detailed Toys with a Straining Storage Bucket - Bath Time Fun & Water Play Set for Kids
- Price
- $25.17
- Rating
- 4.8/5
- Reviews
- 303
- Age
- 4y ago
Disney Princess - 5 Piece Bath Squirter Bucket Set -Bath Toys for Baby and Toddlers - Includes Organizer Bucket - Store Bath Time Water Toys
- Price
- $29.24
- Rating
- 4.8/5
- Reviews
- 250
- Age
- 1y ago
Hely Cancy Baby Bath Toys - No Hole Bath Toys for Kids Bath Tub Shower Toys for Newborn Baby
- Price
- $10.52
- Rating
- 4.8/5
- Reviews
- 659
- Age
- 2y ago
Disney Store Official Frozen Bath Toys Set - Includes 5 Detailed Toys with a Straining Storage Bucket - Bath Time Fun & Water Play Set for Kids
- Price
- $24.94
- Rating
- 4.6/5
- Reviews
- 261
- Age
- 4y ago
Fun Stuff Banzai Spring and Summer 3 Piece Magical Mermaid Dolls in Assorted Colors
- Price
- $9.33
- Rating
- 4.5/5
- Reviews
- 12,649
- Age
- 9y ago
Trending
90-day click momentum
20-Piece Mermaid Baby Bath Toys for Toddlers with Wind-Up Fish
- Price
- $17.72
- Rating
- 4.4/5
- Reviews
- 111
- Age
- 10mo ago
Tub Works Fantasy Watertight Bath Toys 6 Pack | Sealed No Hole Bath Toys Design Keeps Moisture Out | Soft Squeezable & Float on Water | Baby & Toddler Bathtub Toy | Unicorn Baby Girl Bathtub Toy
- Price
- $13.89
- Rating
- 4.7/5
- Reviews
- 219
- Age
- 6mo ago
SwimWays Disney The Little Mermaid Dive Characters Pool Toy 3-Pack; Ages 5+
- Price
- $12.53
- Rating
- 4.7/5
- Reviews
- 175
- Age
- 1y ago
Disney Store Official Frozen Bath Toys Set - Includes 5 Detailed Toys with a Straining Storage Bucket - Bath Time Fun & Water Play Set for Kids
- Price
- $24.94
- Rating
- 4.6/5
- Reviews
- 261
- Age
- 4y ago
Disney Store Official Disney Princess Bath Toys Set - Includes 5 Detailed Toys with a Straining Storage Bucket - Bath Time Fun & Water Play Set for Kids
- Price
- $25.17
- Rating
- 4.8/5
- Reviews
- 303
- Age
- 4y ago
Newest
by launch dateTub Works Fantasy Watertight Bath Toys 6 Pack | Sealed No Hole Bath Toys Design Keeps Moisture Out | Soft Squeezable & Float on Water | Baby & Toddler Bathtub Toy | Unicorn Baby Girl Bathtub Toy
- Price
- $13.89
- Rating
- 4.7/5
- Reviews
- 219
- Age
- 6mo ago
Disney Frozen Bath Toys - 11 pc Bath Value Set Bath Toys Finger Puppets Rinse Cups Foam Pump Bath squirters
- Price
- $20.06
- Rating
- 4.7/5
- Reviews
- 68
- Age
- 9mo ago
20-Piece Mermaid Baby Bath Toys for Toddlers with Wind-Up Fish
- Price
- $17.72
- Rating
- 4.4/5
- Reviews
- 111
- Age
- 10mo ago
Disney Princess - 5 Piece Bath Squirter Bucket Set -Bath Toys for Baby and Toddlers - Includes Organizer Bucket - Store Bath Time Water Toys
- Price
- $29.24
- Rating
- 4.8/5
- Reviews
- 250
- Age
- 1y ago
No Hole Bath Toys for Kids Ages 1-3 8 Pcs Girl Bath Toys with Storage and Net Sealed & Squeezable & Float on Water
- Price
- $17.35
- Rating
- 4.8/5
- Reviews
- 99
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.
Brands
9 falling
Sellers
31
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
12%
- Disney Store46%
- Disney13%
- Hely Cancy10%
- SwimWays8%
- BANZAI6%
- Tub Works5%
- Open — no brand owns it (3 brands, 12%)
Princess Bath Toys demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Princess Bath Toys search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- princess bath toys41K/yr
- girls bath toys age 6-87K/yr
- bath toys for kids ages 4-8 girls3K/yr
- floating friends bath dolls4K/yr
What reviews say buyers love and hate about Princess Bath Toys
What buyers mention most, as a share of all reviews.
What buyers love
85% of reviews“Fun”
“Good Quality”
“bright colors”
“durable”
“Theyre a good size”
What buyers complain about
67% of reviews“These were actually bigger than what we had thought so it was a great surprise”
“Really disappointed for the price”
“The chemical smell is bad too”
“do not collect water”
“Rust on fish”
Princess Bath Toys return rate & reasons
Why buyers send it back, as a share of all return requests.
0.8%
Return rate
51%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Princess Bath Toys questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
