Princess Barbie

Shoppers searched for this 32.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +12.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $11.8M a year.

Searches, last 12 months

32.2M

Growth, 90 days vs prior 90

+12.9%

Conversion, latest week

1.5%

Market size, estimated

$11.8Ma year

Peak month

December5.5× the quietest month

Top search term

barbie12.8M searches a year

Listings sell for $25.11 on average, from $7.88 to $186.14. Amazon reports units sold in ranges, and this niche reaches the top one: 800K units or more a year. The average listing sells 3,000 to 4,000 of them. At $25.11 that is $75K to $100K a year per listing.

Average price

$25.11inside the $15 to $100 sweet spot

Price range

$7.88–$186.14

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

800K or moreAmazon's top range

Units per listing a year

3,000–4,000

Revenue per listing a year

$75K–$100K

Returns

1.6%of orders · Amazon United States median 2.1%

62% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #477 within Dolls. It carries 3,473 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings

62%

Prime listings

100%

Out of stock, average day

0.3%

Average rank

#477in Dolls

Average rating

4.68 starsAmazon United States average 4.42 stars

Average reviews

3,473per listing

Listings tracked

82

19 products launched here in the last 12 months. 19 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

19

Successful launches

19Amazon's first-year sales bar

Average brand age

38 months