Princess Aurora
weak search conversion (1.1%) — Princess Aurora doesn't clear our bar today.
Flapen Score
Ranks 1,703 of 3,143 Toys & Games niches · −2 vs the category median of 46
Is Princess Aurora profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Princess Aurora is a $99K/yr Amazon United States market (370K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 44/100.
Princess Aurora: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -13.3% over the last 90 days and 1.1% of searches end in a purchase.
$99K
revenue / yr
Who owns the niche?
The top 5 brands hold 85% of demand, so 15% of the market is open.
15%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.
0/100
page quality · 72 products
Top Princess Aurora products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Disney Princess Aurora Toddler to Tween Girl Dresses Ruffle Short Sleeve Tutu Sparkle Tulle Skirt Summer Mesh Clothes Birthday Party Gift Casual Outfit Decoration Gradient Pink 4-5T
- Price
- $25.43
- Rating
- 4.6/5
- Reviews
- 1,037
- Age
- 7mo ago
Disney Girls Princess Fantasy Gown Nightgown AURORA 4T
- Price
- $21.79
- Rating
- 4.8/5
- Reviews
- 21,995
- Age
- 2mo ago
Disney the Sleeping Beauty Aurora Girl Cover Up for Swimwear Pull On Swimsuit Coverup Elastic Bathing Suit Wrap Light Pink 4-7 Years
- Price
- $13.28
- Rating
- 4.7/5
- Reviews
- 42
- Age
- 8mo ago
Disney Girls Princess Fantasy Gown Nightgown AURORA 3T
- Price
- $21.48
- Rating
- 4.8/5
- Reviews
- 21,995
- Age
- 2mo ago
Disney Store Official Princess Classic Doll (Aurora from Sleeping Beauty) 11 Inches Includes Brush with Molded Details Fully Posable Toy in Classic Outfit - Disney Princess Toys
- Price
- $18.97
- Rating
- 4.8/5
- Reviews
- 11,778
- Age
- 5y ago
Trending
90-day click momentum
Disney Aurora Two Piece Tankini Swimsuit Little Girl Long Sleeve Holiday Rash Guard Set UPF 50+ Beach Bathing Suit Pink Size 4-5T
- Price
- $20.18
- Rating
- 4.7/5
- Reviews
- 487
- Age
- 8mo ago
Disney Princess Aurora Toddler to Tween Girl Dresses Ruffle Short Sleeve Tutu Sparkle Tulle Skirt Summer Mesh Clothes Birthday Party Gift Casual Outfit Decoration Gradient Pink 4-5T
- Price
- $25.43
- Rating
- 4.6/5
- Reviews
- 1,037
- Age
- 7mo ago
Disney Princess Girls Princess Dress Nightgown Fantasy Gown Soft & Cute Pajamas for Kids
- Price
- $22.83
- Rating
- 4.8/5
- Reviews
- 21,995
- Age
- 2mo ago
Disney Princess Aurora Toddler Girl Romper With Tulle Skirt Overlay Ruffle Sleeves Jumpsuit with Bow Kids One Piece Outfit Summer Clothes 5-6 Years
- Price
- $23.08
- Rating
- 4.6/5
- Reviews
- 956
- Age
- 8mo ago
Disney Sleeping Beauty Princess Aurora Little Girl Swimsuit 2 Piece Tankini Bathing Suit Ruffle Toddler Dark Pink 4-5 Years
- Price
- $24.13
- Rating
- 4.7/5
- Reviews
- 587
- Age
- 8mo ago
Newest
by launch dateDisney Girls Princess Fantasy Gown Nightgown AURORA 4T
- Price
- $21.79
- Rating
- 4.8/5
- Reviews
- 21,995
- Age
- 2mo ago
Disney Girls Princess Fantasy Gown Nightgown AURORA 3T
- Price
- $21.48
- Rating
- 4.8/5
- Reviews
- 21,995
- Age
- 2mo ago
Disney Girls Princess Fantasy Gown Nightgown AURORA 8
- Price
- $19.47
- Rating
- 4.8/5
- Reviews
- 21,995
- Age
- 2mo ago
Disney Princess Girls Princess Dress Nightgown Fantasy Gown Soft & Cute Pajamas for Kids
- Price
- $22.83
- Rating
- 4.8/5
- Reviews
- 21,995
- Age
- 2mo ago
Disney Princess Aurora Swimsuits for Toddler Girls UPF 50+ One Piece Bathing Suits Sleeping Beauty Long Sleeves Rashguard Swimwear for Summer Pool Party Little Girls Size 4-5 Years
- Price
- $26.03
- Rating
- 4.8/5
- Reviews
- 459
- Age
- 7mo ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.
Brands
26 falling
Sellers
131
Top-5 brand share
85%
Top 20: 98%
Top-5 click share
28%
Top 20: 62%
Open market
14%
- Disney66%
- Disney Store8%
- Mattel5%
- Little Kids3%
- Funko2%
- Disney Princess1%
- Open — no brand owns it (20 brands, 14%)
Princess Aurora demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 2.1×
Top Princess Aurora search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- sleeping beauty182K/yr
- princess aurora74K/yr
- sleeping beauty toys29K/yr
- aurora princess20K/yr
- aurora disney12K/yr
- disney sleeping beauty14K/yr
- disney aurora12K/yr
- disney princess aurora9K/yr
- sleeping beauty gifts7K/yr
- aurora sleeping beauty7K/yr
What reviews say buyers love and hate about Princess Aurora
What buyers mention most, as a share of all reviews.
What buyers love
75% of reviews“Fun set”
“Seems to be well made”
“It fits to size”
“Good value”
“Great gift idea”
What buyers complain about
69% of reviews“Ran small”
“Too expensive for the size”
“Not well made”
“cards are flimsy”
“Has already fallen apart”
Princess Aurora return rate & reasons
Why buyers send it back, as a share of all return requests.
2.2%
Return rate
72%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Princess Aurora questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
