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Princess Advent Calendar 2022

Fail

Shoppers spend an estimated $32K a year here, so Princess Advent Calendar 2022 is a Fail.

Flapen Score
48
48 / 100
Top 37% of 3,143 Toys & Games niches · +2 vs the category median of 46
Market size
$32K/yr64K searches / yr
90-day growth
+102.1%search demand this quarter
Competition
70%top-5 click share · 12 brands · 177 sellers

Flapen Score

Princess Advent Calendar 2022 against its category

The dotted line is the Toys & Games average. Past it, Princess Advent Calendar 2022 is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Princess Advent Calendar 2022 market on Amazon at a glance

Shoppers on Amazon United States searched for Princess Advent Calendar 2022 64K times last year and spent an estimated $32K. The top 5 brands take 82% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 1.8% of those searches ended in a purchase.

Shoppers searched for this 64K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +102.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $32K a year.

Searches, last 12 months
64K
Growth, 90 days vs prior 90
+102.1%
Conversion, latest week
1.8%
Market size, estimated
$32Ka year
Peak month
November61.0× the quietest month
Top search term
princess advent calendar31K searches a year

02 · Price

A sale here is worth $27.47.

Listings sell for $27.47 on average, from $11.22 to $48.98. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $27.47 that is $0 to $3K a year per listing.

Average price
$27.47inside the $15 to $100 sweet spot
Price range
$11.22–$48.98
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
3.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 34.8% of listings are out of stock. The average listing ranks #26,574 within Dolls. It carries 341 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
94%
Out of stock, average day
34.8%
Average rank
#26,574in Dolls
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
341per listing
Listings tracked
16

04 · Newcomers

2 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
2Amazon's first-year sales bar
Average brand age
34 months

Products

Top Princess Advent Calendar 2022 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 rising

Sellers

177

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

12%

  • Brand 136%
  • Brand 218%
  • Brand 314%
  • Brand 47%
  • Brand 56%
  • Brand 66%
  • Open — no brand owns it (6 brands, 12%)

Demand

Princess Advent Calendar 2022 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 61.0×

Reviews and returns

What reviews say buyers love and hate about Princess Advent Calendar 2022

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Fun/Entertainment Experience”
19%of negative reviews mention “Size-Overall”
3.0%of orders come back
“Small”
A buyer, on “Size-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Princess Advent Calendar 2022 questions

Answered from the same tracked data.