Princess Advent Calendar 2022
a small market ($32K/yr) — Princess Advent Calendar 2022 doesn't clear our bar today.
Flapen Score
Top 37% of 3,143 Toys & Games niches · +2 vs the category median of 46
Is Princess Advent Calendar 2022 profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Princess Advent Calendar 2022 is a $32K/yr Amazon United States market (64K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 48/100.
Princess Advent Calendar 2022: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +102.1% over the last 90 days and 1.8% of searches end in a purchase.
$32K
revenue / yr
Who owns the niche?
The top 5 brands hold 82% of demand, so 18% of the market is open.
18%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 16 products
Top Princess Advent Calendar 2022 products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Mattel Disney Princess Advent Calendar w/Rapunzel Tiana Belle Dolls
- Price
- $17.15
- Rating
- 4.5/5
- Reviews
- 359
- Age
- 1y ago
Disney Store Official Once Upon a Story 24-Day Countdown Calendar Micro Figure Set & Props - Christmas Advent Calendar 2025 - Characters from Frozen Beauty & the Beast Tangled & More
- Price
- $48.98
- Rating
- 4.2/5
- Reviews
- 14
- Age
- 10mo ago
Princess Advent Calendar 2026 Girls Princess Deformation Toys 24 Days Christmas Countdown Calendar Creative Xmas Gifts for Kids Teens
- Price
- $36.15
- Rating
- 4.0/5
- Reviews
- 118
- Age
- 1y ago
Mattel Disney Frozen Young Anna & Elsa Small Doll Advent Calendar with 24 Days of Surprises Including Olaf Figure Queen Iduna Doll Seesaw & Slide
- Price
- $26.28
- Rating
- 4.9/5
- Reviews
- 11
- Age
- 2mo ago
Fisher-Price Little People Toddler Toy Disney Princess Advent Calendar 24 Figures & Accessories for Preschool Pretend Play Ages 18+ Months
- Price
- $32.95
- Rating
- 4.8/5
- Reviews
- 181
- Age
- 1y ago
Trending
90-day click momentumMattel Disney Frozen Young Anna & Elsa Small Doll Advent Calendar with 24 Days of Surprises Including Olaf Figure Queen Iduna Doll Seesaw & Slide
- Price
- $26.28
- Rating
- 4.9/5
- Reviews
- 11
- Age
- 2mo ago
Princess Advent Calendar 2026 for Kids 24 Days Christmas Countdown Calendar
- Price
- $29.88
- Rating
- 4.2/5
- Reviews
- 24
- Age
- 3mo ago
2026 Christmas Advent Calendar 24 Days Christmas Countdown Calendar for Girls Princess Toys Set with 12 Princess Dolls & 12 Outfits DIY Dress Up Surprise Box Xmas Gift for Kids Girls Teens
- Price
- $34.01
- Rating
- 4.1/5
- Reviews
- 15
- Age
- 3mo ago
Disney Store Official Once Upon a Story 24-Day Countdown Calendar Micro Figure Set & Props - Christmas Advent Calendar 2025 - Characters from Frozen Beauty & the Beast Tangled & More
- Price
- $48.98
- Rating
- 4.2/5
- Reviews
- 14
- Age
- 10mo ago
Princess Advent Calendar 2026 Girls Princess Deformation Toys 24 Days Christmas Countdown Calendar Creative Xmas Gifts for Kids Teens
- Price
- $36.15
- Rating
- 4.0/5
- Reviews
- 118
- Age
- 1y ago
Newest
by launch dateMattel Disney Frozen Young Anna & Elsa Small Doll Advent Calendar with 24 Days of Surprises Including Olaf Figure Queen Iduna Doll Seesaw & Slide
- Price
- $26.28
- Rating
- 4.9/5
- Reviews
- 11
- Age
- 2mo ago
Princess Advent Calendar 2026 for Kids 24 Days Christmas Countdown Calendar
- Price
- $29.88
- Rating
- 4.2/5
- Reviews
- 24
- Age
- 3mo ago
2026 Christmas Advent Calendar 24 Days Christmas Countdown Calendar for Girls Princess Toys Set with 12 Princess Dolls & 12 Outfits DIY Dress Up Surprise Box Xmas Gift for Kids Girls Teens
- Price
- $34.01
- Rating
- 4.1/5
- Reviews
- 15
- Age
- 3mo ago
Disney Store Official Once Upon a Story 24-Day Countdown Calendar Micro Figure Set & Props - Christmas Advent Calendar 2025 - Characters from Frozen Beauty & the Beast Tangled & More
- Price
- $48.98
- Rating
- 4.2/5
- Reviews
- 14
- Age
- 10mo ago
LEGO Disney Frozen Advent Calendar 2025 Kids Toy - Holiday Countdown Playset for Boys & Girls Ages 5+ - Ana & Elsa Minidolls & Buildable Surprises - Disney Princess Gift for Christmas - 43273
- Price
- $28.94
- Rating
- 4.7/5
- Reviews
- 362
- Age
- 11mo ago
Competition: brands, sellers & click share
The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.
Brands
12 rising
Sellers
177
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
12%
- Mattel36%
- Disney Store18%
- iMiibel14%
- Fisher-Price7%
- LEGO6%
- Funko6%
- Open — no brand owns it (6 brands, 12%)
Princess Advent Calendar 2022 demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 61.0×
What reviews say buyers love and hate about Princess Advent Calendar 2022
What buyers mention most, as a share of all reviews.
What buyers love
85% of reviews“Very detailed and fun to play with”
“Great gift”
“Worth the buy”
“Good quality”
“Easy to use”
What buyers complain about
71% of reviews“Small”
“it was a pain to put each days kit together”
“Breaks Easily”
“The manufacturing quality of these dolls falls far short of expectations”
“These can come apart quite easily”
Princess Advent Calendar 2022 return rate & reasons
Why buyers send it back, as a share of all return requests.
3.0%
Return rate
31%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Princess Advent Calendar 2022 questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
