Prime Day Deals Today 2024 Toys

Shoppers searched for this 355K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -25.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $61K a year.

Searches, last 12 months

355K

Growth, 90 days vs prior 90

-25.1%

Conversion, latest week

1.9%

Market size, estimated

$61Ka year

Peak month

October4.2× the quietest month

Top search term

under 5 dollar items for kids46K searches a year

Listings sell for $9.01 on average, from $0.98 to $25.00. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At $9.01 that is $901 to $2K a year per listing.

Average price

$9.01under the $15 to $100 sweet spot

Price range

$0.98–$25.00

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

100–250

Revenue per listing a year

$901–$2K

Returns

0.8%of orders · Amazon United States median 2.1%

70% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 7.8% of listings are out of stock. The average listing ranks #256 within Craft Kits. It carries 2,673 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings

70%

Prime listings

90%

Out of stock, average day

7.8%

Average rank

#256in Craft Kits

Average rating

4.39 starsAmazon United States average 4.42 stars

Average reviews

2,673per listing

Listings tracked

71

26 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

26

Successful launches

4Amazon's first-year sales bar

Average brand age

38 months