Pretend Makeup Kit for Girls 4-6

Shoppers searched for this 243K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.9% of those searches ended in a purchase. Searches in the last 90 days moved +1.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $365K a year.

Searches, last 12 months

243K

Growth, 90 days vs prior 90

+1.0%

Conversion, latest week

4.9%

Market size, estimated

$365Ka year

Peak month

December4.5× the quietest month

Top search term

super smalls110K searches a year

Listings sell for $31.03 on average, from $12.03 to $48.31. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 750 to 1,000 of them. At $31.03 that is $23K to $31K a year per listing.

Average price

$31.03inside the $15 to $100 sweet spot

Price range

$12.03–$48.31

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

750–1,000

Revenue per listing a year

$23K–$31K

Returns

2.2%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.5% of listings are out of stock. The average listing ranks #290 within Dress-Up Accessories. It carries 1,016 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

11.5%

Average rank

#290in Dress-Up Accessories

Average rating

4.62 starsAmazon United States average 4.42 stars

Average reviews

1,016per listing

Listings tracked

17

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

3Amazon's first-year sales bar

Average brand age

38 months