Pretend Makeup for Toddlers

Shoppers searched for this 935K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved +11.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $644K a year.

Searches, last 12 months

935K

Growth, 90 days vs prior 90

+11.7%

Conversion, latest week

3.8%

Market size, estimated

$644Ka year

Peak month

December4.4× the quietest month

Top search term

fake makeup148K searches a year

Listings sell for $18.17 on average, from $9.07 to $39.60. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,000 to 1,250 of them. At $18.17 that is $18K to $23K a year per listing.

Average price

$18.17inside the $15 to $100 sweet spot

Price range

$9.07–$39.60

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

1,000–1,250

Revenue per listing a year

$18K–$23K

Returns

1.4%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.7% of listings are out of stock. The average listing ranks #51 within Dress-Up Accessories. It carries 1,719 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

8.7%

Average rank

#51in Dress-Up Accessories

Average rating

4.64 starsAmazon United States average 4.42 stars

Average reviews

1,719per listing

Listings tracked

29

5 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

4Amazon's first-year sales bar

Average brand age

36 months