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Pre K School Supplies

Fail

Shoppers spend an estimated $15K a year here, so Pre K School Supplies is a Fail.

Filters Trending
Flapen Score
46
46 / 100
Ranks 1,432 of 3,143 Toys & Games niches · on the category median
Market size
$15K/yr88K searches / yr
90-day growth
+180.7%search demand this quarter
Competition
56%top-5 click share · 15 brands · 167 sellers

Flapen Score

Pre K School Supplies against its category

The dotted line is the Toys & Games average. Past it, Pre K School Supplies is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pre K School Supplies market on Amazon at a glance

Shoppers on Amazon United States searched for Pre K School Supplies 88K times last year and spent an estimated $15K. The top 5 brands take 77% of clicks. Demand peaks in Jul–Aug. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 1.9% of those searches ended in a purchase.

Shoppers searched for this 88K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved +180.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $15K a year.

Searches, last 12 months
88K
Growth, 90 days vs prior 90
+180.7%
Conversion, latest week
1.9%
Market size, estimated
$15Ka year
Peak month
August30.0× the quietest month
Top search term
pre k school supplies31K searches a year

02 · Price

A sale here is worth $9.12.

Listings sell for $9.12 on average, from $3.29 to $24.62. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $9.12 that is $0 to $912 a year per listing.

Average price
$9.12under the $15 to $100 sweet spot
Price range
$3.29–$24.62
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$912
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #73 within Drawing & Painting Supplies. It carries 12,344 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
96%
Out of stock, average day
0.0%
Average rank
#73in Drawing & Painting Supplies
Average rating
4.69 starsAmazon United States average 4.42 stars
Average reviews
12,344per listing
Listings tracked
26

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Pre K School Supplies products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 falling

Sellers

167

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

56%

Top 20: 92%

Open market

17%

  • Brand 128%
  • Brand 227%
  • Brand 38%
  • Brand 47%
  • Brand 56%
  • Brand 66%
  • Open — no brand owns it (9 brands, 17%)

Demand

Pre K School Supplies search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 30.0×

Search terms

Top Pre K School Supplies search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pre k school supplies31K/yr
  • toddler school supplies35K/yr
  • prek school supplies11K/yr
  • toddler preschool essentials10K/yr

Reviews and returns

What reviews say buyers love and hate about Pre K School Supplies

We read the reviews and the return reasons for every product selling here.

11%of positive reviews mention “Quality-Overall”
15%of negative reviews mention “Color”
0.6%of orders come back
“The colors are a little off”
A buyer, on “Color”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Pre K School Supplies questions

Answered from the same tracked data.