pre k school supplies
Skip itA small market ($15K/yr) — this niche doesn't clear our bar today.
Growth
Incredible+180.7%90-day search growth — must beat 0% to launch
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Price range
Okay$3.29–$24.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$9.12avg listing price — sweet spot $15–$100
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Review moat
Bad12,343.5avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$15K$15K/yr · 88K searches
According to Flapen's Amazon United States niche tracking, pre k school supplies is a $15K/yr Amazon United States market (88K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Jul–Aug. Verdict: Skip it — 46/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
pre k school supplies market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- $23K–$27K
- units × avg price
- Conversion rate
- 1.9%
- Avg BSR
- #73
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 88%
- Out of stock
- 0.0%
- Avg brand age
- 45 months
- Avg seller age
- 149 days
Competition & brand share
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.Brands
15 falling
Sellers
167
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
56%
Top 20: 92%
Open market
17%
- Ticonderoga28%
- Crayola27%
- Kopokita8%
- Elmer's7%
- Melisheer6%
- JuneLsy6%
- Open — no brand owns it (9 brands, 17%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +180.7% search growth over the last 90 days.Peak months: Jul, Aug · busiest ÷ quietest = 30.0×
Top pre k school supplies search terms
- pre k school supplies31K/yr
- toddler school supplies35K/yr
- prek school supplies11K/yr
- toddler preschool essentials10K/yr
Top pre k school supplies products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Ticonderoga My First Short Triangular Wood-Cased Pencils #2 HB Soft With Erasers Yellow 4 Count
Ticonderoga$5.294.8★3,751 rev
Crayola Toddler Safety Scissors (3pk) Blunt Tip Training Scissors for Preschool Learning Activities Right & Left Handed Toddler Arts & Crafts Essentials
Crayola$4.404.4★13,393 rev
Kopokita Kids Art Smock Kids Painting Apron Waterproof Children Artist Smock with Long Sleeve with 3 Pockets for Toddlers Age 2-6 (Pink)
Kopokita$5.634.6★735 rev
JuneLsy Pencil Grips for Kids Handwriting Pencil gripper Pencil Holder Posture Correction Training Writing AIDS for preschooler Kids toddler Children Special Needs (3 PCS)
JuneLsy$4.954.4★16,717 rev
Ticonderoga My First Half-Size Wooden Pencils 12 Pencils/Pack 1 Pack
Ticonderoga$11.374.9★1,380 rev
Newest
by launch date
Elmers Disappearing Purple School Glue Sticks Washable 7 Grams 30 Count - Posters Back to School Bulk Pack for Classrooms #1 Teacher Brand
Elmer's$7.5544,945 rev
First Day of School Sign 14 x 11 in Double-Sided & Reusable Board for Kids
Melisheer$7.10494 rev
Kopokita Kids Art Smock Kids Painting Apron Waterproof Children Artist Smock with Long Sleeve with 3 Pockets for Toddlers Age 2-6 (Pink)
Kopokita$5.63735 rev
Skillmatics Scissor Skills Activity Book for Preschoolers Snip Snip
Skillmatics$15.984,213 rev
Double-Sided First Day of School Board 12 10 Inches Back to School Sign
Melisheer$7.16896 rev
Trending
90-day click momentum
Hadley Designs 16 Educational Posters for Classroom Must Haves - Laminated Pre-K Posters for Toddler Homeschool Essentials Toddler & Preschool Learning Activities Kindergarten Classroom Decor
Hadley Designs$24.174.8★
Kopokita Kids Art Smock Kids Painting Apron Waterproof Children Artist Smock with Long Sleeve with 3 Pockets for Toddlers Age 2-6 (Pink)
Kopokita$5.634.6★
Amazon Essentials Toddler Girls Pullover Hoodie Sweatshirt with Kangaroo Pocket Red 3T
Amazon Essentials$8.784.6★
First Day of School Sign 14 x 11 in Double-Sided & Reusable Board for Kids
Melisheer$7.104.6★
Ticonderoga My First Half-Size Wooden Pencils 12 Pencils/Pack 1 Pack
Ticonderoga$11.374.9★
What buyers say about pre k school supplies
What buyers praise and complain about, mined from review topics.What buyers love
“Great pencils”
“Great adhesion for my needs”
“Best value”
“Colors are nice and vibrant”
“Fun for the kids”
“easy to clean”
“Great size”
“Exactly what I wanted”
“Good grip”
“Beautiful and durable”
What buyers complain about
“The colors are a little off”
“Size confusion”
“Average quality”
“Does not work as glue”
“Hard to use”
“Dont work”
“how easily they break”
“not worth the price”
“Chemical smell”
“thick like typical crayons are”
Top return reasons
Common questions
- Is pre k school supplies profitable to sell on Amazon United States?
- The niche generates $15K/yr across 26 tracked products. 90-day search growth is +180.7%. Flapen's verdict: Skip it (46/100).
- How competitive is the pre k school supplies niche?
- 15 brands and 167 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 77% of demand.
- What do buyers complain about in pre k school supplies?
- Top complaints mined from reviews: Color, Size-Overall, Quality-Overall. The return rate is 0.6%.
- When does demand for pre k school supplies peak?
- Demand peaks in Jul–Aug; the busiest month runs 30.0× the quietest.
- What does it cost to enter the pre k school supplies niche?
- Listings span $3.29–$24.62; the average listing price is $9.12 (sweet spot $15–$100). The average incumbent carries 12,344 reviews — the moat a new listing must climb.