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Pound of Dice

brand-locked demand (top 5 brands take 97% of clicks) — Pound of Dice doesn't clear our bar today.

Flapen Score

41
Skip it

Ranks 2,055 of 3,143 Toys & Games niches · −5 vs the category median of 46

Market size 16Growth 25Conversion 29Competition 58Returns 97Price range 80Avg price 79Brand share 7Review moat 69Quality gap 20
This niche Category average · 3,143 niches

Is Pound of Dice profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Pound of Dice is a $64K/yr Amazon United States market (167K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Aug–Sep–Oct–Nov. Verdict: Skip it — 41/100.

Pound of Dice: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -0.7% over the last 90 days and 2.3% of searches end in a purchase.

$64K

revenue / yr

Units sold / yr4K
Search volume / yr-0.7%167K
Conversion rate2.3%
Avg price$16.51

Who owns the niche?

The top 5 brands hold 97% of demand, so 3% of the market is open.

3%

open market share

Brands · sellers7 · 57
Top-5 product click share50%
Open market3%
Avg brand age43 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 27 products

Sponsored placement63%
New entrants (1y)0· 0 succeeded
Avg rating4.7★
Avg reviews736

Top Pound of Dice products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

$0$6K$13K$19K$26K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

57

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

50%

Top 20: 91%

Open market

1%

  • Chessex86%
  • Handan5%
  • CREEBUY2%
  • CiaraQ2%
  • Metallic Dice Games2%
  • Wiz Dice2%
  • Open — no brand owns it (1 brand, 1%)

Pound of Dice demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume167KCVR2.3%Products27Brands7Top 5 Brands97%OOS Rate0.0%Rating4.7★Reviews736Avg BSR#266
13K8KSpike '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 3.2×

Top Pound of Dice search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • chessex dice71K/yr
  • chessex37K/yr
  • chessex dice set23K/yr
  • pound of dice16K/yr
  • chessex d613K/yr
  • chessex 12mm d65K/yr
  • chessex pound of dice3K/yr

What reviews say buyers love and hate about Pound of Dice

What buyers mention most, as a share of all reviews.

What buyers love

87% of reviews
Quality-Overall23%

Good quality mat

Value For Money20%

Great deal

Color18%

Lots of colors

Advertised Vs Actual Product10%

As advertised

Brightness/Shine/Glow3%

They do glow in the dark

What buyers complain about

70% of reviews
Quality-Overall22%

Poor quality control

Size-Overall22%

Slightly smaller than I expected

Color13%

Very Dark compared to the picture

Brightness/Shine/Glow4%

they dont glow for very long

Ease Of Use3%

couldnt get them out

Pound of Dice return rate & reasons

Why buyers send it back, as a share of all return requests.

0.7%

Return rate

88%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
72%
2Color
9%
3Advertised Vs Actual Product
8%
4Value For Money
5%
5Defective Material/Parts
3%

Common Pound of Dice questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Pound of Dice 41/100 on Amazon United States — Skip it. The niche generates $64K/yr across 27 tracked products. Search demand moved -0.7% over the last 90 days.
Search demand for Pound of Dice on Amazon United States peaks in Aug–Sep–Oct–Nov, where the busiest month runs 3.2× the quietest.