pound of dice
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Price range
Great$6.62–$51.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$16.51avg listing price — sweet spot $15–$100
Review moat
Good736.22avg incumbent reviews — the moat a new listing must climb
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-0.7%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$64K$64K/yr · 167K searches
Brand share
Bad97%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, pound of dice is a $64K/yr Amazon United States market (167K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Aug–Sep–Oct–Nov. Verdict: Skip it — 41/100.
Data updated Jul 31, 2026 · scored weekly · How we score niches
pound of dice market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- $50K–$66K
- units × avg price
- Conversion rate
- 2.3%
- Avg BSR
- #266
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 63%
- Out of stock
- 0.0%
- Avg brand age
- 43 months
- Avg seller age
- 183 days
Competition & brand share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
7 rising
Sellers
57
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
50%
Top 20: 91%
Open market
1%
- Chessex86%
- Handan5%
- CREEBUY2%
- CiaraQ2%
- Metallic Dice Games2%
- Wiz Dice2%
- Open — no brand owns it (1 brand, 1%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -0.7% search growth over the last 90 days.Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 3.2×
Top pound of dice search terms
- chessex dice71K/yr
- chessex37K/yr
- chessex dice set23K/yr
- pound of dice16K/yr
- chessex d613K/yr
- chessex 12mm d65K/yr
- chessex pound of dice3K/yr
Top pound of dice products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Chessex Pound O Dice | 1 lb Bulk Polyhedral Assortment with Approx 100 Factory Seconds Plus Bonus 7-Die RPG Set | for DND Pathfinder and Tabletop Gaming | Mixed Colors and Styles
Chessex$30.504.7★3,006 rev
Chessex Nebula 16mm d6 Wisteria/White w/Luminary Dice Block (12 dice)
Chessex$12.834.8★355 rev
Chessex Dice Set 10mm Nebula Nocturnal/Blue Luminary Polyhedral Dice Set Dungeons and Dragons D&D DND TTRPG Dice Includes 7 Dice - D4 D6 D8 D10 D12 D20 D% (CHX20557)
Chessex$8.304.6★182 rev
Chessex Nebula 12mm d6 Nocturnal/Blue w/Luminary Dice Block (36 dice)
Chessex$15.564.8★291 rev
36 of Pack 12MM 6 Sided MINI Dice Set Pearl Pattern Game Dice Set 6 Sided Standard Dices for Yahtzee Bunco or Teaching Math with Portable Plastic Box(Green Pearl)
Handan$10.064.8★1,097 rev
Newest
by launch date
Foilswirl 144 Pcs 12mm 6 Sided Mini Dice Set for School Classroom Table Games D6 Game Standard Dice with Portable Plastic Box for Teaching Math Learning (Classic Color)
Foilswirl$26.40135 rev
36 of Pack 12MM 6 Sided MINI Dice Set Pearl Pattern Game Dice Set 6 Sided Standard Dices for Yahtzee Bunco or Teaching Math with Portable Plastic Box(Green Pearl)
Handan$10.061,097 rev
Chessex Dice Set 10mm Nebula Nocturnal/Blue Luminary Polyhedral Dice Set Dungeons and Dragons D&D DND TTRPG Dice Includes 7 Dice - D4 D6 D8 D10 D12 D20 D% (CHX20557)
Chessex$8.30182 rev
Chessex Dice Set 10mm Festive Waterlily/White Polyhedral Dice Set Dungeons and Dragons D&D DND TTRPG Dice Includes 7 Dice - D4 D6 D8 D10 D12 D20 D% CHX20546
Chessex$7.88150 rev
CiaraQ 182pcs Polyhedral Dice Set for Dungeon and Dragons MTG Table Games
CiaraQ$25.572,647 rev
Trending
90-day click momentum
Chessex CHX25408 Dice-Opaque Black/White Set
Chessex$6.624.7★
Chessex Dice d6 Sets: Marble Ivory with Black - 16mm Six Sided Die (12) Block of Dice
Chessex$13.004.7★
Wiz Dice Series II - DND Dice Set (105 Dice 15 Sets of 7 Unique Colors) Role Playing Dice Accessories for TTRPG MTG Dice Games -D&D Dice Game Sets in Unique Finishes
Wiz Dice$17.694.7★
Chessex Dice Set 10mm Nebula Nocturnal/Blue Luminary Polyhedral Dice Set Dungeons and Dragons D&D DND TTRPG Dice Includes 7 Dice - D4 D6 D8 D10 D12 D20 D% (CHX20557)
Chessex$8.304.6★
Chessex CHX25415 Dice-Opaque Dusty Green/Copper Set
Chessex$7.974.5★
What buyers say about pound of dice
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality mat”
“Great deal”
“Lots of colors”
“As advertised”
“They do glow in the dark”
“Good dice for miniature gaming”
“easy to get”
“consistent size”
“Durable and Useful”
“The bag has a nice design in front”
What buyers complain about
“Poor quality control”
“Slightly smaller than I expected”
“Very Dark compared to the picture”
“they dont glow for very long”
“couldnt get them out”
“there are literally 10 that aren't of the exact style”
“However some of the dice have physical defects. destroyed”
“- You will have to dispose/recycle a lot of plastic after you've unwrapped each set”
Top return reasons
Common questions
- Is pound of dice profitable to sell on Amazon United States?
- The niche generates $64K/yr across 27 tracked products. 90-day search growth is -0.7%. Flapen's verdict: Skip it (41/100).
- How competitive is the pound of dice niche?
- 7 brands and 57 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in pound of dice?
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Color. The return rate is 0.7%.
- When does demand for pound of dice peak?
- Demand peaks in Aug–Sep–Oct–Nov; the busiest month runs 3.2× the quietest.
- What does it cost to enter the pound of dice niche?
- Listings span $6.62–$51.08; the average listing price is $16.51 (sweet spot $15–$100). The average incumbent carries 736 reviews — the moat a new listing must climb.