Poster Paint

Shoppers searched for this 331K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -6.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $306K a year.

Searches, last 12 months

331K

Growth, 90 days vs prior 90

-6.9%

Conversion, latest week

3.7%

Market size, estimated

$306Ka year

Peak month

December4.4× the quietest month

Top search term

great pretenders34K searches a year

Listings sell for $25.26 on average, from $7.39 to $135.82. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At $25.26 that is $3K to $6K a year per listing.

Average price

$25.26inside the $15 to $100 sweet spot

Price range

$7.39–$135.82

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

100–250

Revenue per listing a year

$3K–$6K

Returns

1.3%of orders · Amazon United States median 2.1%

67% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 2.0% of listings are out of stock. The average listing ranks #1,664 within Craft Kits. It carries 2,523 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings

67%

Prime listings

99%

Out of stock, average day

2.0%

Average rank

#1,664in Craft Kits

Average rating

4.63 starsAmazon United States average 4.42 stars

Average reviews

2,523per listing

Listings tracked

102

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

3Amazon's first-year sales bar

Average brand age

39 months