Poster Paint
Poster Paint shows a sweet-spot price point ($25.26 avg), but soft demand (-6.9% this quarter) keeps it on the watch list.
Flapen Score
Top 15% of 3,143 Toys & Games niches · +9 vs the category median of 46
Is Poster Paint profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Poster Paint is a $306K/yr Amazon United States market (331K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 55/100.
Poster Paint: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -6.9% over the last 90 days and 3.7% of searches end in a purchase.
$306K
revenue / yr
Who owns the niche?
The top 5 brands hold 78% of demand, so 22% of the market is open.
22%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 102 products
Top Poster Paint products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Great Pretenders Fairy Blooms Deluxe Dress & Wings Girls Fairy Dress Costume with Detachable Wings (Size 5-6)
- Price
- $49.84
- Rating
- 4.6/5
- Reviews
- 143
- Age
- 13y ago
Great Pretenders Silver Sequins Princess Dress for Girls Size 5-6
- Price
- $49.09
- Rating
- 4.4/5
- Reviews
- 13
- Age
- 7y ago
Melissa & Doug Created By Me! Paint & Decorate Your Own Wooden Princess Wand Craft Kit Pink Princess Crafts Great for Rainy Days Toys for Kids Ages 4+
- Price
- $12.91
- Rating
- 4.7/5
- Reviews
- 8,671
- Age
- 11y ago
Melissa & Doug Wooden Chefs Kitchen Set for Kids with Play Kitchen Accessories & Ice Cube Dispenser Preschool Learning Toys for Girls & Boys 3+ - FSC Certified
- Price
- $135.82
- Rating
- 4.6/5
- Reviews
- 6,406
- Age
- 10y ago
Melissa & Doug Design-Your-Own Bracelets with 100+ Sparkle Gem & Glitter Stickers Kids Snap Bracelets Stickers & Jewelry Crafts Preschool Toys for Girls & Boys Ages 4+
- Price
- $8.01
- Rating
- 4.6/5
- Reviews
- 9,103
- Age
- 13y ago
Trending
90-day click momentum
JAN & JUL Adjustable UV Protection Sun-Hat for Toddler and Kids (L: 2-5 Years Watermelon)
- Price
- $21.45
- Rating
- 4.8/5
- Reviews
- 5,421
- Age
- 5y ago
Toddler Girls Sparkle Sequin Mermaid Skirt Pink 3T
- Price
- $19.41
- Rating
- 4.8/5
- Reviews
- 149
- Age
- 4y ago
Great Pretenders Fairy Blooms Deluxe Dress & Wings Girls Fairy Dress Costume with Detachable Wings (Size 5-6)
- Price
- $49.84
- Rating
- 4.6/5
- Reviews
- 143
- Age
- 13y ago
Great Pretenders Superhero Tutu Costume for Kids 3pc Dress Up Set with Cape Mask & Tutu Skirt Size 46
- Price
- $44.31
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 5y ago
Great Pretenders Silver Sequins Princess Dress for Girls Size 5-6
- Price
- $49.09
- Rating
- 4.4/5
- Reviews
- 13
- Age
- 7y ago
Newest
by launch date
Melissa & Doug Disney Princess Cinderella Magnetic Dress-Up Wooden Doll Pretend Play Set (30+ pcs)
- Price
- $11.90
- Rating
- 4.6/5
- Reviews
- 63
- Age
- 1y ago
ColoPlay 53 PCS Wizard Magic Wand Making Kit DIY Crafts for Kids Adult
- Price
- $19.41
- Rating
- 4.4/5
- Reviews
- 90
- Age
- 1y ago
Chinco 57 Pcs Star Princess Wooden Wands for Kids Craft DIY Wand Kit
- Price
- $22.16
- Rating
- 4.7/5
- Reviews
- 119
- Age
- 3y ago
Princess Fairy Wands Craft Kit (14 PCS) Kid Birthday Party Supplies
- Price
- $15.97
- Rating
- 4.6/5
- Reviews
- 182
- Age
- 4y ago
Toddler Girls Sparkle Sequin Mermaid Skirt Pink 3T
- Price
- $19.41
- Rating
- 4.8/5
- Reviews
- 149
- Age
- 4y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.
Brands
36 falling
Sellers
129
Top-5 brand share
78%
Top 20: 93%
Top-5 click share
22%
Top 20: 49%
Open market
20%
- Melissa & Doug46%
- Great Pretenders24%
- BINIDUCKLING3%
- Maikoi3%
- Skillmatics3%
- Chinco2%
Poster Paint demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 4.4×
Top Poster Paint search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- great pretenders34K/yr
- melissa and doug crafts32K/yr
- great pretenders costumes33K/yr
- melissa and doug play kitchen25K/yr
- melissa and doug arts and crafts14K/yr
- wand making kit16K/yr
- crafts for 4 year olds19K/yr
- melissa and doug princess20K/yr
- toddler girl crafts17K/yr
- 4 year old craft12K/yr
What reviews say buyers love and hate about Poster Paint
What buyers mention most, as a share of all reviews.
What buyers love
80% of reviews“Entertaining for toddlers”
“Fun gift”
“solid quality”
“Easy to use”
“Great Value”
What buyers complain about
56% of reviews“No glue”
“super cheap quality”
“Wish it were cheaper for what you get”
“Terrible chemical smell”
“Which is huge”
Poster Paint return rate & reasons
Why buyers send it back, as a share of all return requests.
1.3%
Return rate
38%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Poster Paint questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
