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Portal Gun

Fail

Shoppers spend an estimated $1K a year here, so Portal Gun is a Fail.

Flapen Score
45
45 / 100
Ranks 1,583 of 3,143 Toys & Games niches · −1 vs the category median of 46
Market size
$1K/yr23K searches / yr
90-day growth
+92.3%search demand this quarter
Competition
80%top-5 click share · 8 brands · 32 sellers

Flapen Score

Portal Gun against its category

The dotted line is the Toys & Games average. Past it, Portal Gun is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Portal Gun market on Amazon at a glance

Shoppers on Amazon United States searched for Portal Gun 23K times last year and spent an estimated $1K. The top 5 brands take 93% of clicks. Demand peaks in Oct–Nov. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 23K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved +92.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1K a year.

Searches, last 12 months
23K
Growth, 90 days vs prior 90
+92.3%
Conversion, latest week
0.3%
Market size, estimated
$1Ka year
Peak month
October6.8× the quietest month
Top search term
rick and morty portal gun15K searches a year

02 · Price

A sale here is worth $21.46.

Listings sell for $21.46 on average, from $5.95 to $39.96. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $21.46 that is $0 to $2K a year per listing.

Average price
$21.46inside the $15 to $100 sweet spot
Price range
$5.95–$39.96
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

58% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #14,722 within Statues, Bobbleheads & Busts. It carries 649 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
58%
Prime listings
75%
Out of stock, average day
3.9%
Average rank
#14,722in Statues, Bobbleheads & Busts
Average rating
4.37 starsAmazon United States average 4.42 stars
Average reviews
649per listing
Listings tracked
12

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Portal Gun products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

Brands

8 rising

Sellers

32

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

4%

  • Brand 143%
  • Brand 227%
  • Brand 315%
  • Brand 44%
  • Brand 54%
  • Brand 62%
  • Open — no brand owns it (2 brands, 4%)

Demand

Portal Gun search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 6.8×

Search terms

Top Portal Gun search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rick and morty portal gun15K/yr
  • portal gun rick and morty5K/yr
  • rick and morty gun3K/yr

Reviews and returns

What reviews say buyers love and hate about Portal Gun

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Strength”
20%of negative reviews mention “Rusts/Corrodes”
1.3%of orders come back
“The batteries were corroded to the point of damaging the battery compartment”
A buyer, on “Rusts/Corrodes”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Portal Gun questions

Answered from the same tracked data.