portal gun
Skip itA small market ($1K/yr) — this niche doesn't clear our bar today.
Avg price
Great$21.46avg listing price — sweet spot $15–$100
Returns
Great1.3%return rate — above 5% kills the launch gate
Growth
Great+92.3%90-day search growth — must beat 0% to launch
Price range
Good$5.95–$39.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good649.25avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Bad80%top-5 click share — a locked-up shelf
Brand share
Bad93%top-5 brand share — brand-locked demand
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Market size
Bad$1K$1K/yr · 23K searches
According to Flapen's Amazon United States niche tracking, portal gun is a $1K/yr Amazon United States market (23K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 45/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
portal gun market data
- Units sold / yr
- 250–500
- avg 0–100/product
- Revenue / yr
- $5K–$11K
- units × avg price
- Conversion rate
- 0.3%
- Avg BSR
- #14,722
- Page quality
- 0%
- Prime
- 75%
- Sponsored
- 58%
- Out of stock
- 3.9%
- Avg brand age
- 39 months
- Avg seller age
- 170 days
Competition & brand share
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 rising
Sellers
32
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
80%
Top 20: 100%
Open market
4%
- RICK AND MORTY43%
- Funko27%
- Bioworld15%
- Factory Entertainment, Inc, us toys, FACCE4%
- Buckle-Down4%
- Trends International2%
- Open — no brand owns it (2 brands, 4%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +92.3% search growth over the last 90 days.Peak months: Oct, Nov · busiest ÷ quietest = 6.8×
Top portal gun search terms
- rick and morty portal gun15K/yr
- portal gun rick and morty5K/yr
- rick and morty gun3K/yr
Top portal gun products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Funko Toy: Rick & Morty - Portal Gun Toy Portal Gun
Funko$39.964.8★4,062 rev
RICK AND MORTY Mens Varsity Jacket - Mens Classic Authentic Varsity Bomber Jacket (Black X-Large)
RICK AND MORTY$34.374.2★40 rev
Rick and Morty Portal Time Pre-Curved Bill Adjustable Snapback Hat Cap Black
Bioworld$24.564.6★42 rev
Rick And Morty Foam Costume Laser Gun
RICK AND MORTY$21.444.4★211 rev
Rick and Morty Bottle Opener Capgun Set Bundle with Rick and Morty Portal Gun Bottle Opener Bundle for Adults Plus Bookmark | Rick and Morty Merchandise Collectables
RICK AND MORTY$18.054.4★8 rev
Newest
by launch date
MAGNET Portal Gun Magnetic Vinyl Sticker Decal Magnet 5
Vision Graphics$5.950 rev
Rick and Morty Bottle Opener Capgun Set Bundle with Rick and Morty Portal Gun Bottle Opener Bundle for Adults Plus Bookmark | Rick and Morty Merchandise Collectables
RICK AND MORTY$18.058 rev
RICK AND MORTY Mens Varsity Jacket - Mens Classic Authentic Varsity Bomber Jacket (Black X-Large)
RICK AND MORTY$34.3740 rev
Rick and Morty Portal Time Pre-Curved Bill Adjustable Snapback Hat Cap Black
Bioworld$24.5642 rev
Factory Entertainment Portal Gun Bottle Opener
Factory Entertainment, Inc, us toys, FACCE$18.003 rev
Trending
90-day click momentumRICK AND MORTY Mens Varsity Jacket - Mens Classic Authentic Varsity Bomber Jacket (Black X-Large)
RICK AND MORTY$34.374.2★
Rick and Morty Portal Time Pre-Curved Bill Adjustable Snapback Hat Cap Black
Bioworld$24.564.6★
Funko Pop Keychain: Rick and Morty - Rick Toy Figure
Funko$22.424.4★
Trends International Rick & Morty Portal - ROOMSCAPES Poster Decal - 18 X 24 Multicolor
Trends International$15.814.6★
MAGNET Portal Gun Magnetic Vinyl Sticker Decal Magnet 5
Vision Graphics$5.950.0★
What buyers say about portal gun
What buyers praise and complain about, mined from review topics.What buyers love
“Very nice and sturdy hat”
“Got as a gift for my sister she loves Rick”
“perfectly palm sized”
“Super soft fits perfectly all the graphics are stitched not printed best hoodie i ever purchased”
“the designed looked like the picture”
“It's very light weight”
“The sound quality was great”
What buyers complain about
“The batteries were corroded to the point of damaging the battery compartment”
“Not the best quality”
“Felt a little cheap on material”
“Thin socks”
“the Mr. Meeseek button had batteries in it, and they leaked, ruining the button, making the game unplayable”
“they leaked”
Top return reasons
Common questions
- Is portal gun profitable to sell on Amazon United States?
- The niche generates $1K/yr across 12 tracked products. 90-day search growth is +92.3%. Flapen's verdict: Skip it (45/100).
- How competitive is the portal gun niche?
- 8 brands and 32 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 93% of demand.
- What do buyers complain about in portal gun?
- Top complaints mined from reviews: Rusts/Corrodes, Quality-Overall, Material Quality. The return rate is 1.3%.
- When does demand for portal gun peak?
- Demand peaks in Oct–Nov; the busiest month runs 6.8× the quietest.
- What does it cost to enter the portal gun niche?
- Listings span $5.95–$39.96; the average listing price is $21.46 (sweet spot $15–$100). The average incumbent carries 649 reviews — the moat a new listing must climb.