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Portal Gun

a small market ($1K/yr) — Portal Gun doesn't clear our bar today.

Flapen Score

45
Skip it

Ranks 1,583 of 3,143 Toys & Games niches · −1 vs the category median of 46

Market size 0Growth 88Conversion 3Competition 17Returns 89Price range 73Avg price 91Brand share 16Review moat 71Quality gap 63
This niche Category average · 3,143 niches

Is Portal Gun profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Portal Gun is a $1K/yr Amazon United States market (23K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 45/100.

Portal Gun: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +92.3% over the last 90 days and 0.3% of searches end in a purchase.

$1K

revenue / yr

Units sold / yr500
Search volume / yr+92.3%23K
Conversion rate0.3%
Avg price$21.46

Who owns the niche?

The top 5 brands hold 93% of demand, so 7% of the market is open.

7%

open market share

Brands · sellers8 · 32
Top-5 product click share80%
Open market7%
Avg brand age39 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 12 products

Sponsored placement58%
New entrants (1y)0· 0 succeeded
Avg rating4.4★
Avg reviews649

Top Portal Gun products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.

$0$125$250$376$5011101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

8 rising

Sellers

32

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

4%

  • RICK AND MORTY43%
  • Funko27%
  • Bioworld15%
  • Factory Entertainment, Inc, us toys, FACCE4%
  • Buckle-Down4%
  • Trends International2%
  • Open — no brand owns it (2 brands, 4%)

Portal Gun demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume23KCVR0.3%Products12Brands8Top 5 Brands93%OOS Rate3.9%Rating4.4★Reviews649Avg BSR#14,722
3K2KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 6.8×

Top Portal Gun search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • rick and morty portal gun15K/yr
  • portal gun rick and morty5K/yr
  • rick and morty gun3K/yr

What reviews say buyers love and hate about Portal Gun

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews
Strength20%

Very nice and sturdy hat

Gifting Purpose20%

Got as a gift for my sister she loves Rick

Size-Overall17%

perfectly palm sized

Soft Feel10%

Super soft fits perfectly all the graphics are stitched not printed best hoodie i ever purchased

Design-Overall10%

the designed looked like the picture

What buyers complain about

90% of reviews
Rusts/Corrodes20%

The batteries were corroded to the point of damaging the battery compartment

Quality-Overall20%

Not the best quality

Material Quality20%

Felt a little cheap on material

Thickness10%

Thin socks

Touch/Button Controls10%

the Mr. Meeseek button had batteries in it, and they leaked, ruining the button, making the game unplayable

Portal Gun return rate & reasons

Why buyers send it back, as a share of all return requests.

1.3%

Return rate

33%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Defective Material/Parts
18%
2Size-Overall
14%
3Feet Fit
9%
4Comfort-Overall
9%
5Advertised Vs Actual Product
9%

Common Portal Gun questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Portal Gun 45/100 on Amazon United States — Skip it. The niche generates $1K/yr across 12 tracked products. Search demand moved +92.3% over the last 90 days.
Search demand for Portal Gun on Amazon United States peaks in Oct–Nov, where the busiest month runs 6.8× the quietest.