Pop Up Toy

Shoppers searched for this 680K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved +3.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $499K a year.

Searches, last 12 months

680K

Growth, 90 days vs prior 90

+3.7%

Conversion, latest week

4.2%

Market size, estimated

$499Ka year

Peak month

December3.5× the quietest month

Top search term

pop up toy171K searches a year

Listings sell for $17.60 on average, from $9.04 to $26.42. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,500 to 2,000 of them. At $17.60 that is $26K to $35K a year per listing.

Average price

$17.60inside the $15 to $100 sweet spot

Price range

$9.04–$26.42

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

25K–30K

Units per listing a year

1,500–2,000

Revenue per listing a year

$26K–$35K

Returns

2.1%of orders · Amazon United States median 2.1%

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #123 within Early Development & Activity Toys. It carries 1,662 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings

79%

Prime listings

100%

Out of stock, average day

3.9%

Average rank

#123in Early Development & Activity Toys

Average rating

4.53 starsAmazon United States average 4.42 stars

Average reviews

1,662per listing

Listings tracked

19

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

3Amazon's first-year sales bar

Average brand age

38 months