Pop Beads
FailDemand is soft, at -4.8% this quarter, so Pop Beads is a Fail.
- Flapen Score
- 46 / 100Ranks 1,432 of 3,143 Toys & Games niches · on the category median46
- Market size
- $130K/yr197K searches / yr
- 90-day growth
- -4.8%search demand this quarter
- Competition
- 59%top-5 click share · 16 brands · 37 sellers
Flapen Score
Pop Beads against its category
The dotted line is the Toys & Games average. Past it, Pop Beads is stronger. Inside it, weaker.
Market
The Pop Beads market on Amazon at a glance
Shoppers on Amazon United States searched for Pop Beads 197K times last year and spent an estimated $130K. The top 5 brands take 66% of clicks. Demand peaks in Nov–Dec. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 3.2% of those searches ended in a purchase.
Shoppers searched for this 197K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -4.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $130K a year.
- Searches, last 12 months
- 197K
- Growth, 90 days vs prior 90
- -4.8%
- Conversion, latest week
- 3.2%
- Market size, estimated
- $130Ka year
- Peak month
- December3.2× the quietest month
- Top search term
- pop beads81K searches a year
02 · Price
A sale here is worth $20.81.
Listings sell for $20.81 on average, from $5.58 to $37.88. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $20.81 that is $5K to $10K a year per listing.
- Average price
- $20.81inside the $15 to $100 sweet spot
- Price range
- $5.58–$37.88
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $5K–$10K
- Returns
- 2.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
81% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #752 within Craft Kits. It carries 3,488 reviews at 4.39 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 81%
- Prime listings
- 95%
- Out of stock, average day
- 1.4%
- Average rank
- #752in Craft Kits
- Average rating
- 4.39 starsAmazon United States average 4.42 stars
- Average reviews
- 3,488per listing
- Listings tracked
- 21
04 · Newcomers
1 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Pop Beads products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 falling
Sellers
37
Top-5 brand share
66%
Top 20: 100%
Top-5 click share
59%
Top 20: 99%
Open market
28%
- Brand 124%
- Brand 213%
- Brand 313%
- Brand 49%
- Brand 57%
- Brand 66%
Demand
Pop Beads search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.2×
Search terms
Top Pop Beads search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- pop beads81K/yr
- pop beads for kids 4-625K/yr
- snap beads17K/yr
- pop beads for toddlers 1-321K/yr
- pop beads jewelry7K/yr
- pop beads for toddlers6K/yr
- pop beads for kids ages 5-85K/yr
- snap beads for kids 4-65K/yr
- pop beads for kids 2-46K/yr
- pop it beads4K/yr
Reviews and returns
What reviews say buyers love and hate about Pop Beads
We read the reviews and the return reasons for every product selling here.
“didnt stay put together”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pop Beads questions
Answered from the same tracked data.








