Polly Pocket

Shoppers searched for this 4.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -11.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.4M a year.

Searches, last 12 months

4.5M

Growth, 90 days vs prior 90

-11.9%

Conversion, latest week

1.1%

Market size, estimated

$1.4Ma year

Top search term

polly pocket2.6M searches a year

Listings sell for $28.34 on average, from $8.21 to $77.19. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 1,250 to 1,500 of them. At $28.34 that is $35K to $43K a year per listing.

Average price

$28.34inside the $15 to $100 sweet spot

Price range

$8.21–$77.19

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

80K–100K

Units per listing a year

1,250–1,500

Revenue per listing a year

$35K–$43K

Returns

1.9%of orders · Amazon United States median 2.1%

31% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 9.5% of listings are out of stock. The average listing ranks #4,968 within Playsets. It carries 881 reviews at 4.75 stars, so a new listing needs social proof before a better product.

Sponsored listings

31%

Prime listings

90%

Out of stock, average day

9.5%

Average rank

#4,968in Playsets

Average rating

4.75 starsAmazon United States average 4.42 stars

Average reviews

881per listing

Listings tracked

51

10 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

10

Successful launches

9Amazon's first-year sales bar

Average brand age

35 months