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Poker Chips

Maybe

Shoppers spend an estimated $6.6M a year here. But the products selling today already average 4.7★, so Poker Chips is a Maybe.

Flapen Score
57
57 / 100
Top 11% of 3,143 Toys & Games niches · +11 vs the category median of 46
Market size
$6.6M/yr4.0M searches / yr
90-day growth
-10.6%search demand this quarter
Competition
47%top-5 click share · 18 brands · 28 sellers

Flapen Score

Poker Chips against its category

The dotted line is the Toys & Games average. Past it, Poker Chips is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Poker Chips market on Amazon at a glance

Shoppers on Amazon United States searched for Poker Chips 4.0M times last year and spent an estimated $6.6M. The top 5 brands take 62% of clicks. Demand peaks in Dec. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 4.1% of those searches ended in a purchase.

Shoppers searched for this 4.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.1% of those searches ended in a purchase. Searches in the last 90 days moved -10.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $6.6M a year.

Searches, last 12 months
4.0M
Growth, 90 days vs prior 90
-10.6%
Conversion, latest week
4.1%
Market size, estimated
$6.6Ma year
Peak month
December2.5× the quietest month
Top search term
poker chips1.5M searches a year

02 · Price

A sale here is worth $39.80.

Listings sell for $39.80 on average, from $9.08 to $151.59. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 6,000 to 8,000 of them. At $39.80 that is $239K to $318K a year per listing.

Average price
$39.80inside the $15 to $100 sweet spot
Price range
$9.08–$151.59
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
150K–200K
Units per listing a year
6,000–8,000
Revenue per listing a year
$239K–$318K
Returns
3.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #38 within Casino Equipment. It carries 1,266 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#38in Casino Equipment
Average rating
4.69 starsAmazon United States average 4.42 stars
Average reviews
1,266per listing
Listings tracked
31

04 · Newcomers

5 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
5Amazon's first-year sales bar
Average brand age
49 months

Products

Top Poker Chips products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

Brands

18 rising

Sellers

28

Top-5 brand share

62%

Top 20: 100%

Top-5 click share

47%

Top 20: 87%

Open market

29%

  • Brand 121%
  • Brand 211%
  • Brand 311%
  • Brand 49%
  • Brand 59%
  • Brand 69%

Demand

Poker Chips search demand

Weekly searches over the year, seasonality beneath. Pick a range.

150K100KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.5×

Search terms

Top Poker Chips search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • poker chips1.5M/yr
  • poker set901K/yr
  • poker634K/yr
  • poker chip set294K/yr
  • poker chips set122K/yr
  • casino chips87K/yr
  • poker sets with case92K/yr
  • poker chips with numbers60K/yr
  • poker sets61K/yr
  • clay poker chips59K/yr

Reviews and returns

What reviews say buyers love and hate about Poker Chips

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Quality-Overall”
18%of negative reviews mention “Quality-Overall”
3.1%of orders come back
“Low quality”
A buyer, on “Quality-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Poker Chips questions

Answered from the same tracked data.