Is pokemon sword and shield profitable to sell on Amazon United States?

The niche generates $75K/yr across 15 tracked products. 90-day search growth is +10.0%. Flapen's verdict: Skip it (34/100).

How competitive is the pokemon sword and shield niche?

2 brands and 184 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in pokemon sword and shield?

Top complaints mined from reviews: Value For Money, Advertised Vs Actual Product, Quality-Overall. The return rate is 0.3%.

When does demand for pokemon sword and shield peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the pokemon sword and shield niche?

Listings span $11.49–$562.23; the average listing price is $94.71 (sweet spot $15–$100). The average incumbent carries 8,211 reviews — the moat a new listing must climb.

pokemon sword and shield

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Avg price

Great$94.71

avg listing price — sweet spot $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+10.0%

90-day search growth — must beat 0% to launch

Competition

Okay68%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad8,210.87

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$75K

$75K/yr · 86K searches

Price range

Bad$11.49–$562.23

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals High Price

According to Flapen's Amazon United States niche tracking, pokemon sword and shield is a $75K/yr Amazon United States market (86K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 34/100.

Data updated Jul 31, 2026 · scored weekly · How we score niches

pokemon sword and shield market data

Units sold / yr: 1K–2K; avg 0–100/product
Revenue / yr: $118K–$142K; units × avg price
Conversion rate: 0.9%
Avg BSR: #746
Page quality: 0%
Prime: 87%
Sponsored: 47%
Out of stock: 1.8%
Avg brand age: 34 months
Avg seller age: 159 days

Competition & brand share

The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.

Brands

2 flat

Sellers

184

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

Nintendo66%
Pokémon34%

Demand & seasonality

Weekly Amazon search volume, last 70 weeks — +10.0% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top pokemon sword and shield search terms

pokemon sword and shield38K/yr +9.5%1.3% conv.
sword and shield pokemon16K/yr +20.0%0.6% conv.
pokemon sword and shield cards9K/yr +4.9%0.4% conv.
pokemon cards sword and shield6K/yr +3.8%0.4% conv.
sword and shield pokemon cards8K/yr +5.8%0.2% conv.
sword and shield booster box3K/yr +37.9%0.0% conv.
pokmon sword and shield4K/yr -18.1%1.0% conv.
pokemon sword and shield booster box3K/yr -4.9%0.2% conv.

All search terms

Top pokemon sword and shield products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Pokmon Sword - Nintendo Switch

Nintendo$52.224.8★26,785 rev

Pokemon Sword and Pokemon Shield Double Pack - Nintendo Switch Double Pack Edition

Nintendo$247.134.2★4,921 rev

Pokemon TCG: Sword & Shield Booster Pack

Pokémon$14.274.4★1,019 rev

Pokemon Shield - Nintendo Switch (European Version)

Nintendo$52.674.8★26,110 rev

Pokemon Sword and Shield Astral Radiance Booster Build & Battle Box - 4 Booster Packs!

Pokémon$55.774.5★1,225 rev

Newest

by launch date

Pokemon Trading Card Game Random Sealed 3 Booster Packs 100% Authentic

Pokémon$28.381,776 rev

3y ago

Pokemon TCG: Sword & Shield Ultra-Premium Collection Charizard

Pokémon$562.232,889 rev

3y ago

Pokemon TCG: 3 Booster Packs & 1 Random Foil | Includes 3 Blister Packs of Random Cards & 1 Individually Packed Holofoil Promo Card 097712556710

Pokémon$29.2924,063 rev

4y ago

Pokemon Sword and Shield Astral Radiance Booster Build & Battle Box - 4 Booster Packs!

Pokémon$55.771,225 rev

4y ago

Pokemon TCG: Build & Battle Kit - Battle Styles

Pokémon$54.33487 rev

5y ago

What buyers say about pokemon sword and shield

What buyers praise and complain about, mined from review topics.

What buyers love

Correct Contents33%

“3 packs of perfect order”

Value For Money16%

“Good price”

Collectibles15%

“Great packs”

Fun/Entertainment Experience6%

“Very interactive game”

Advertised Vs Actual Product6%

“Item as described”

Quality-Overall3%

“Good quality”

Gifting Purpose3%

“Gift”

Ease Of Use3%

“they are just easy to find packs”

Material Quality0%

“But still solid”

Suitability Beginner0%

“Good for beginners”

What buyers complain about

Value For Money45%

“It would have been cheaper to buy these packs from somewhere else”

Advertised Vs Actual Product25%

“Bad advertising”

Quality-Overall13%

“what garbage”

Ethical Trade/Fair Trade3%

“this seller is extremely deceptive”

Product Condition1%

“they looked opened”

Weight Heavy0%

“Possibly weighed”

Design-Overall0%

“The art isnt as good as other sets”

Size-Overall0%

“i got really worried that it was just 1 set bc of how small it was”

Ease Of Use0%

“2/ one pack was very difficult to open as if it was resealed”

Adhesion/Stickiness0%

“the extra amount of glue sticking packs together”

Top return reasons

Value For Money34%

Advertised Vs Actual Product17%

Product Condition13%

Difficulty Level8%

Functionality-Overall6%