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Pokemon Sword and Shield

Fail

The top 5 brands take 100% of clicks, so Pokemon Sword and Shield is a Fail.

Flapen Score
34
34 / 100
Ranks 2,731 of 3,143 Toys & Games niches · −12 vs the category median of 46
Market size
$75K/yr86K searches / yr
90-day growth
+10.0%search demand this quarter
Competition
68%top-5 click share · 2 brands · 184 sellers

Flapen Score

Pokemon Sword and Shield against its category

The dotted line is the Toys & Games average. Past it, Pokemon Sword and Shield is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pokemon Sword and Shield market on Amazon at a glance

Shoppers on Amazon United States searched for Pokemon Sword and Shield 86K times last year and spent an estimated $75K. All 2 brands take every click. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 86K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +10.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $75K a year.

Searches, last 12 months
86K
Growth, 90 days vs prior 90
+10.0%
Conversion, latest week
0.9%
Market size, estimated
$75Ka year
Peak month
December1.5× the quietest month
Top search term
pokemon sword and shield38K searches a year

02 · Price

A sale here is worth $94.71.

Listings sell for $94.71 on average, from $11.49 to $562.23. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $94.71 that is $0 to $9K a year per listing.

Average price
$94.71inside the $15 to $100 sweet spot
Price range
$11.49–$562.23
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$9K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

47% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #746 within Collectible Card Games. It carries 8,211 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
47%
Prime listings
87%
Out of stock, average day
1.8%
Average rank
#746in Collectible Card Games
Average rating
4.47 starsAmazon United States average 4.42 stars
Average reviews
8,211per listing
Listings tracked
15

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Pokemon Sword and Shield products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

Brands

2 flat

Sellers

184

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

0%

  • Brand 166%
  • Brand 234%

Demand

Pokemon Sword and Shield search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KBlack Friday '25Holiday '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Pokemon Sword and Shield search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pokemon sword and shield38K/yr
  • sword and shield pokemon16K/yr
  • pokemon sword and shield cards9K/yr
  • pokemon cards sword and shield6K/yr
  • sword and shield pokemon cards8K/yr
  • sword and shield booster box3K/yr
  • pokmon sword and shield4K/yr
  • pokemon sword and shield booster box3K/yr

Reviews and returns

What reviews say buyers love and hate about Pokemon Sword and Shield

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Correct Contents”
45%of negative reviews mention “Value For Money”
0.3%of orders come back
“It would have been cheaper to buy these packs from somewhere else”
A buyer, on “Value For Money”45% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Pokemon Sword and Shield questions

Answered from the same tracked data.