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Pokemon Sword and Shield

brand-locked demand (top 5 brands take 100% of clicks) — Pokemon Sword and Shield doesn't clear our bar today.

Flapen Score

34
Skip it

Ranks 2,731 of 3,143 Toys & Games niches · −12 vs the category median of 46

Market size 19Growth 38Conversion 12Competition 28Returns 98Price range 15Avg price 77Brand share 0Review moat 23Quality gap 47
This niche Category average · 3,143 niches

Is Pokemon Sword and Shield profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Pokemon Sword and Shield is a $75K/yr Amazon United States market (86K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 34/100.

Pokemon Sword and Shield: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +10.0% over the last 90 days and 0.9% of searches end in a purchase.

$75K

revenue / yr

Units sold / yr2K
Search volume / yr+10.0%86K
Conversion rate0.9%
Avg price$94.71

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers2 · 184
Top-5 product click share68%
Open market0%
Avg brand age34 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 15 products

Sponsored placement47%
New entrants (1y)0· 0 succeeded
Avg rating4.5★
Avg reviews8,211

Top Pokemon Sword and Shield products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.

$0$7K$15K$22K$30K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 flat

Sellers

184

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

0%

  • Nintendo66%
  • Pokémon34%

Pokemon Sword and Shield demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume86KCVR0.9%Products15Brands2Top 5 Brands100%OOS Rate1.8%Rating4.5★Reviews8,211Avg BSR#746
2K2KBlack Friday '25Holiday '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.5×

Top Pokemon Sword and Shield search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • pokemon sword and shield38K/yr
  • sword and shield pokemon16K/yr
  • pokemon sword and shield cards9K/yr
  • pokemon cards sword and shield6K/yr
  • sword and shield pokemon cards8K/yr
  • sword and shield booster box3K/yr
  • pokmon sword and shield4K/yr
  • pokemon sword and shield booster box3K/yr

What reviews say buyers love and hate about Pokemon Sword and Shield

What buyers mention most, as a share of all reviews.

What buyers love

86% of reviews
Correct Contents33%

3 packs of perfect order

Value For Money16%

Good price

Collectibles15%

Great packs

Fun/Entertainment Experience6%

Very interactive game

Advertised Vs Actual Product6%

Item as described

What buyers complain about

90% of reviews
Value For Money45%

It would have been cheaper to buy these packs from somewhere else

Advertised Vs Actual Product25%

Bad advertising

Quality-Overall13%

what garbage

Ethical Trade/Fair Trade3%

this seller is extremely deceptive

Product Condition1%

they looked opened

Pokemon Sword and Shield return rate & reasons

Why buyers send it back, as a share of all return requests.

0.3%

Return rate

17%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Value For Money
34%
2Advertised Vs Actual Product
17%
3Product Condition
13%
4Difficulty Level
8%
5Functionality-Overall
6%

Common Pokemon Sword and Shield questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Pokemon Sword and Shield 34/100 on Amazon United States — Skip it. The niche generates $75K/yr across 15 tracked products. Search demand moved +10.0% over the last 90 days.
Search demand for Pokemon Sword and Shield on Amazon United States is steady year-round — the busiest month runs 1.5× the quietest.