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Pokemon Playmat

Pokemon Playmat shows low returns (0.6%), but strong incumbent ratings (4.7★) keeps it on the watch list.

Flapen Score

54
Worth a look

Top 18% of 3,143 Toys & Games niches · +8 vs the category median of 46

Market size 39Growth 52Conversion 23Competition 58Returns 97Price range 83Avg price 95Brand share 52Review moat 76Quality gap 21
This niche Category average · 3,143 niches

Is Pokemon Playmat profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Pokemon Playmat is a $199K/yr Amazon United States market (447K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Dec. Verdict: Worth a look — 54/100.

Pokemon Playmat: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +22.8% over the last 90 days and 1.8% of searches end in a purchase.

$199K

revenue / yr

Units sold / yr8K
Search volume / yr+22.8%447K
Conversion rate1.8%
Avg price$24.05

Who owns the niche?

The top 5 brands hold 74% of demand, so 26% of the market is open.

26%

open market share

Brands · sellers13 · 92
Top-5 product click share50%
Open market26%
Avg brand age31 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 27 products

Sponsored placement70%
New entrants (1y)8· 3 succeeded
Avg rating4.7★
Avg reviews473

Top Pokemon Playmat products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

$0$10K$20K$30K$40K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

92

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

50%

Top 20: 93%

Open market

21%

  • Pokémon32%
  • MTG Decks & More17%
  • Biouai11%
  • Extalas8%
  • achabe6%
  • Jedaloke5%

Pokemon Playmat demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume447KCVR1.8%Products27Brands13Top 5 Brands74%OOS Rate25.6%Rating4.7★Reviews473Avg BSR#530
13K8KSpike '24Holiday '24Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.6×

Top Pokemon Playmat search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • pokemon playmat199K/yr
  • pokemon mat64K/yr
  • pokemon play mat31K/yr
  • pokemon tcg playmat29K/yr
  • pokemon card mat14K/yr
  • pokemon battle mat11K/yr
  • pokemon playing mat11K/yr
  • playmat pokemon10K/yr
  • pokemon tcg mat9K/yr
  • pokemon game mat9K/yr

What reviews say buyers love and hate about Pokemon Playmat

What buyers mention most, as a share of all reviews.

What buyers love

89% of reviews
Quality-Overall34%

Awesome Quality

Value For Money11%

Worth the price

Advertised Vs Actual Product9%

Better than expected

Design-Overall8%

Cool design

Material Quality6%

Durable material

What buyers complain about

69% of reviews
Quality-Overall18%

The manufacturing and quality control standards appear to be very poor

Advertised Vs Actual Product11%

Missing one of the advertised Ace Spec cards

Size-Overall8%

Bigger than expected

Color8%

Little darker printed than expected

Thickness7%

It is actually thicker than I expected it to be

Pokemon Playmat return rate & reasons

Why buyers send it back, as a share of all return requests.

0.6%

Return rate

62%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
39%
2Advertised Vs Actual Product
16%
3Quality-Overall
9%
4Length
9%
5Color
6%

Common Pokemon Playmat questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Pokemon Playmat 54/100 on Amazon United States — Worth a look. The niche generates $199K/yr across 27 tracked products. 3 of 8 products launched in the last 360 days are still selling. Search demand moved +22.8% over the last 90 days.
Search demand for Pokemon Playmat on Amazon United States peaks in Dec, where the busiest month runs 1.6× the quietest.