Is pokemon playmat profitable to sell on Amazon United States?

The niche generates $199K/yr across 27 tracked products. 3 of 8 products launched in the last 360 days are still selling. 90-day search growth is +22.8%. Flapen's verdict: Worth a look (54/100).

How competitive is the pokemon playmat niche?

13 brands and 92 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 74% of demand.

What do buyers complain about in pokemon playmat?

Top complaints mined from reviews: Quality-Overall, Advertised Vs Actual Product, Size-Overall. The return rate is 0.6%.

When does demand for pokemon playmat peak?

Demand peaks in Dec; the busiest month runs 1.6× the quietest.

What does it cost to enter the pokemon playmat niche?

Listings span $9.16–$49.20; the average listing price is $24.05 (sweet spot $15–$100). The average incumbent carries 473 reviews — the moat a new listing must climb.

pokemon playmat

Worth a look

Shows low returns (0.6%), but strong incumbent ratings (4.7★) keeps it on the watch list.

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Avg price

Incredible$24.05

avg listing price — sweet spot $15–$100

Price range

Great$9.16–$49.20

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great473.19

avg incumbent reviews — the moat a new listing must climb

Competition

Good50%

top-5 click share — leaders hold, buyers still browse

Growth

Good+22.8%

90-day search growth — must beat 0% to launch

Brand share

Good74%

top-5 brand share — brands hold most of the demand

Market size

Okay$199K

$199K/yr · 447K searches

Conversion

Bad1.8%

search→purchase rate — share of searches ending in a sale

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

According to Flapen's Amazon United States niche tracking, pokemon playmat is a $199K/yr Amazon United States market (447K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Dec. Verdict: Worth a look — 54/100.

Data updated Jul 31, 2026 · scored weekly · How we score niches

pokemon playmat market data

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: $144K–$192K; units × avg price
Conversion rate: 1.8%
Avg BSR: #530
Page quality: 0%
Prime: 96%
Sponsored: 70%
Out of stock: 25.6%
Avg brand age: 31 months
Avg seller age: 158 days

Competition & brand share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 falling

Sellers

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

50%

Top 20: 93%

Open market

21%

Pokémon32%
MTG Decks & More17%
Biouai11%
Extalas8%
achabe6%
Jedaloke5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +22.8% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 1.6×

Open Trend

Top pokemon playmat search terms

pokemon playmat199K/yr +27.3%1.2% conv.
pokemon mat64K/yr +16.2%1.8% conv.
pokemon play mat31K/yr +19.9%1.4% conv.
pokemon tcg playmat29K/yr +25.7%0.8% conv.
pokemon card mat14K/yr +19.3%1.7% conv.
pokemon battle mat11K/yr +20.8%1.8% conv.
pokemon playing mat11K/yr +13.3%1.9% conv.
playmat pokemon10K/yr +14.9%0.6% conv.
pokemon tcg mat9K/yr +4.4%1.4% conv.
pokemon game mat9K/yr +28.8%1.5% conv.

All search terms

Top pokemon playmat products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Pokemon - Charizard Vmax - Playmat - Ultra Premium Collection

Pokémon$13.884.4★268 rev

Mega Charizard Playmat - Mega Charizard X ex Ultra Premium Collection UPC - MTG Decks & More Compatible with Pokemon TCG!

MTG Decks & More$16.374.7★16 rev

Pokemon 151 Ultra Premiem Collection Playmat - Mew and Kanto Pokedex

Pokémon$18.774.6★138 rev

Large Gaming Mouse Pad Japanese Ukiyoe Anime Dragon Mousepad Stitched Edges Non-Slip Rubber Base Long Extended Desk Mouse Mat(31.5x12)

achabe$23.414.7★83 rev

Extalas Playmat for Trading Card Game 2-Player Trainer Mat with 31 Damage Counters and Professional Storage Bag

Extalas$26.364.6★108 rev

Newest

by launch date

Premium Playmat - Pikachu - Ultimate Collection!

MTG Decks & More$22.393 rev

4mo ago

Playmat Set for TCG 2-Player Trainer TCG Playmat 2 PCS with 38 Damage Counters 2 Trading Card Cases 65 Card Sleeves and Professional Storage Bag

Atgvbcq$27.389 rev

4mo ago

Mega Charizard Playmat - Mega Charizard X ex Ultra Premium Collection UPC - MTG Decks & More Compatible with Pokemon TCG!

MTG Decks & More$16.3716 rev

5mo ago

Premium Playmat - Pikachu Squirtle Charmander Bulbasaur - Premium Collection

MTG Decks & More$23.653 rev

5mo ago

Jedaloke 24 Playmat for Trading Card Games with Damage Counters 2 Player Gaming Mat Board Stadium with Playmat Bag Red-White 2mm Thick

Jedaloke$20.9614 rev

6mo ago

What buyers say about pokemon playmat

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall34%

“Awesome Quality”

Value For Money11%

“Worth the price”

Advertised Vs Actual Product9%

“Better than expected”

Design-Overall8%

“Cool design”

Material Quality6%

“Durable material”

Color6%

“Colors are beautiful”

Fun/Entertainment Experience5%

“Fun”

Size-Overall4%

“Good size”

Collectibles4%

“Nice kit”

Graphic/Print2%

“the print itself is also really cool”

What buyers complain about

Quality-Overall18%

“The manufacturing and quality control standards appear to be very poor”

Advertised Vs Actual Product11%

“Missing one of the advertised Ace Spec cards”

Size-Overall8%

“Bigger than expected”

Color8%

“Little darker printed than expected”

Thickness7%

“It is actually thicker than I expected it to be”

Print Quality6%

“They proceeded to print essentially 5 more incorrectly”

Smell3%

“Be warned that rubber factory smell”

Gifting Purpose3%

“I can't give these as gifts”

Thin3%

“Super thin, not regular thickness”

Material Quality3%

“However, the fabric and material are very cheap and poor quality youre not getting your value for your money”

Top return reasons

Size-Overall39%

Advertised Vs Actual Product16%

Quality-Overall9%

Length9%

Color6%

Value For Money5%

Design-Overall5%

Material Quality4%

Product Condition4%

Grip2%

Common questions

Is pokemon playmat profitable to sell on Amazon United States?: The niche generates $199K/yr across 27 tracked products. 3 of 8 products launched in the last 360 days are still selling. 90-day search growth is +22.8%. Flapen's verdict: Worth a look (54/100).
How competitive is the pokemon playmat niche?: 13 brands and 92 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 74% of demand.
What do buyers complain about in pokemon playmat?: Top complaints mined from reviews: Quality-Overall, Advertised Vs Actual Product, Size-Overall. The return rate is 0.6%.
When does demand for pokemon playmat peak?: Demand peaks in Dec; the busiest month runs 1.6× the quietest.
What does it cost to enter the pokemon playmat niche?: Listings span $9.16–$49.20; the average listing price is $24.05 (sweet spot $15–$100). The average incumbent carries 473 reviews — the moat a new listing must climb.