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Pokemon Mystery Box

Maybe

An estimated 0.3% of orders come back. But the top 5 brands take 100% of clicks, so Pokemon Mystery Box is a Maybe.

Flapen Score
56
56 / 100
Top 13% of 3,143 Toys & Games niches · +10 vs the category median of 46
Market size
$667K/yr802K searches / yr
90-day growth
+0.7%search demand this quarter
Competition
41%top-5 click share · 5 brands · 186 sellers

Flapen Score

Pokemon Mystery Box against its category

The dotted line is the Toys & Games average. Past it, Pokemon Mystery Box is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pokemon Mystery Box market on Amazon at a glance

Shoppers on Amazon United States searched for Pokemon Mystery Box 802K times last year and spent an estimated $667K. All 5 brands take every click. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 802K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved +0.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $667K a year.

Searches, last 12 months
802K
Growth, 90 days vs prior 90
+0.7%
Conversion, latest week
1.6%
Market size, estimated
$667Ka year
Peak month
December1.5× the quietest month
Top search term
psa 10 pokemon card99K searches a year

02 · Price

A sale here is worth $51.29.

Listings sell for $51.29 on average, from $5.58 to $159.17. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $51.29 that is $13K to $26K a year per listing.

Average price
$51.29inside the $15 to $100 sweet spot
Price range
$5.58–$159.17
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
$13K–$26K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

54% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #190 within Collectible Card Games. It carries 681 reviews at 4.18 stars, so a new listing needs social proof before a better product.

Sponsored listings
54%
Prime listings
86%
Out of stock, average day
0.0%
Average rank
#190in Collectible Card Games
Average rating
4.18 starsAmazon United States average 4.42 stars
Average reviews
681per listing
Listings tracked
35

04 · Newcomers

13 of last year's 14 launches cleared the first-year sales bar.

14 products launched here in the last 12 months. 13 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
14
Successful launches
13Amazon's first-year sales bar
Average brand age
26 months

Products

Top Pokemon Mystery Box products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

Brands

5 flat

Sellers

186

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

41%

Top 20: 82%

Open market

0%

  • Brand 187%
  • Brand 25%
  • Brand 34%
  • Brand 43%
  • Brand 51%

Demand

Pokemon Mystery Box search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KHoliday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Pokemon Mystery Box search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • psa 10 pokemon card99K/yr
  • pokemon cards japanese126K/yr
  • chinese pokemon cards56K/yr
  • pokemon japanese60K/yr
  • pokemon graded cards45K/yr
  • japanese pokemon39K/yr
  • first edition pokemon cards39K/yr
  • pokemon slabs28K/yr
  • 1st edition pokemon cards36K/yr
  • pokemon psa 1031K/yr

Reviews and returns

What reviews say buyers love and hate about Pokemon Mystery Box

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Collectibles”
49%of negative reviews mention “Value For Money”
0.3%of orders come back
“A little pricey”
A buyer, on “Value For Money”49% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Pokemon Mystery Box questions

Answered from the same tracked data.