Skip to content

Pokemon Halloween

Fail

The top 5 brands take 100% of clicks, so Pokemon Halloween is a Fail.

Flapen Score
45
45 / 100
Ranks 1,583 of 3,143 Toys & Games niches · −1 vs the category median of 46
Market size
$168K/yr287K searches / yr
90-day growth
+31.9%search demand this quarter
Competition
71%top-5 click share · 3 brands · 84 sellers

Flapen Score

Pokemon Halloween against its category

The dotted line is the Toys & Games average. Past it, Pokemon Halloween is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pokemon Halloween market on Amazon at a glance

Shoppers on Amazon United States searched for Pokemon Halloween 287K times last year and spent an estimated $168K. All 3 brands take every click. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 2.0% of those searches ended in a purchase.

Shoppers searched for this 287K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved +31.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $168K a year.

Searches, last 12 months
287K
Growth, 90 days vs prior 90
+31.9%
Conversion, latest week
2.0%
Market size, estimated
$168Ka year
Top search term
trick or trade pokemon cards34K searches a year

02 · Price

A sale here is worth $29.49.

Listings sell for $29.49 on average, from $4.78 to $87.97. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At $29.49 that is $15K to $22K a year per listing.

Average price
$29.49inside the $15 to $100 sweet spot
Price range
$4.78–$87.97
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
$15K–$22K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

58% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 27.5% of listings are out of stock. The average listing ranks #9,477 within Collectible Card Games. It carries 477 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
58%
Prime listings
67%
Out of stock, average day
27.5%
Average rank
#9,477in Collectible Card Games
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
477per listing
Listings tracked
12

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
36 months

Products

Top Pokemon Halloween products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

Brands

3 rising

Sellers

84

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

0%

  • Brand 197%
  • Brand 22%
  • Brand 31%
  • Open — no brand owns it (0%)

Demand

Pokemon Halloween search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '26OctNovDecJanFebMarAprMayJunJul

Peak months: Oct, Nov · busiest ÷ quietest = 17.4× · 10 of 12 months tracked

Search terms

Top Pokemon Halloween search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • trick or trade pokemon cards34K/yr
  • pokemon trick or trade35K/yr
  • pokemon halloween49K/yr
  • trick or trade18K/yr
  • halloween pokemon cards23K/yr
  • pokemon halloween cards24K/yr
  • halloween pokemon20K/yr
  • pokemon cards halloween8K/yr
  • pokemon cards trick or trade4K/yr
  • trick or trade pokemon4K/yr

Reviews and returns

What reviews say buyers love and hate about Pokemon Halloween

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Collectibles”
100%of negative reviews mention “Value For Money”
0.5%of orders come back
“Not worth for the price”
A buyer, on “Value For Money”100% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common Pokemon Halloween questions

Answered from the same tracked data.