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Pokemon Crafts

brand-locked demand (top 5 brands take 100% of clicks) — Pokemon Crafts doesn't clear our bar today.

Flapen Score

41
Skip it

Ranks 2,055 of 3,143 Toys & Games niches · −5 vs the category median of 46

Market size 53Growth 42Conversion 86Competition 6Returns 96Price range 0Avg price 24Brand share 0Review moat 77Quality gap 27
This niche Category average · 3,143 niches

Is Pokemon Crafts profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Pokemon Crafts is a $345K/yr Amazon United States market (408K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 41/100.

Pokemon Crafts: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +13.6% over the last 90 days and 9.7% of searches end in a purchase.

$345K

revenue / yr

Units sold / yr50K
Search volume / yr+13.6%408K
Conversion rate9.7%
Avg price$8.69

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers3 · 18
Top-5 product click share93%
Open market0%
Avg brand age36 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 7 products

Sponsored placement43%
New entrants (1y)1· 1 succeeded
Avg rating4.6★
Avg reviews455

Top Pokemon Crafts products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.

$0$52K$104K$155K$207K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 flat

Sellers

18

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

93%

Top 20: 100%

Open market

0%

  • Crayola60%
  • Bendon35%
  • ARKAID5%

Pokemon Crafts demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume408KCVR9.7%Products7Brands3Top 5 Brands100%OOS Rate0.0%Rating4.6★Reviews455Avg BSR#209
20K15KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 3.0×

Top Pokemon Crafts search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • pokemon coloring book213K/yr
  • pokemon sticker book105K/yr
  • pokemon coloring21K/yr
  • pokemon coloring books for kids 6-815K/yr
  • pokemon coloring books13K/yr
  • pokmon coloring book11K/yr
  • coloring book pokemon8K/yr
  • pokemon stickers book5K/yr
  • pikachu coloring book6K/yr
  • pokemon coloring books for kids 4-66K/yr

What reviews say buyers love and hate about Pokemon Crafts

What buyers mention most, as a share of all reviews.

What buyers love

92% of reviews
Gifting Purpose22%

Great Xmas gift

Color20%

pictures to color

Fun/Entertainment Experience17%

Overall it is a fun and affordable activity that keeps kids busy and happy

Value For Money12%

Worth it

Quality-Overall8%

Great value for the money the quality of these stickers is just what I was looking for

What buyers complain about

75% of reviews
Value For Money18%

Poor value for the money

Color14%

he hasnt actually colored in it yet

Thickness14%

It is thin and greyish white

Size-Overall12%

with stickers that were larger than I expected

Advertised Vs Actual Product10%

the description for Kids is misleading

Pokemon Crafts return rate & reasons

Why buyers send it back, as a share of all return requests.

0.7%

Return rate

86%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
67%
2Advertised Vs Actual Product
10%
3Value For Money
6%
4Quality-Overall
3%
5Color
3%

Common Pokemon Crafts questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Pokemon Crafts 41/100 on Amazon United States — Skip it. The niche generates $345K/yr across 7 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved +13.6% over the last 90 days.
Search demand for Pokemon Crafts on Amazon United States peaks in Dec, where the busiest month runs 3.0× the quietest.