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pokemon crafts

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 53Growth 42Conversion 86Competition 6Returns 96Price range 0Avg price 24Brand share 0Review moat 77Quality gap 27

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Conversion

Great9.7%

search→purchase rate — share of searches ending in a sale

Review moat

Great454.57

avg incumbent reviews — the moat a new listing must climb

Market size

Good$345K

$345K/yr · 408K searches

Growth

Okay+13.6%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Avg price

Bad$8.69

avg listing price — sweet spot $15–$100

Competition

Bad93%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Price range

Bad$5.72–$14.83

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, pokemon crafts is a $345K/yr Amazon United States market (408K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 41/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

pokemon crafts market data

Units sold / yr
40K–50K
avg 4,000–5,000/product
Revenue / yr
$348K–$435K
units × avg price
Conversion rate
9.7%
Avg BSR
#209
Page quality
0%
Prime
100%
Sponsored
43%
Out of stock
0.0%
Avg brand age
36 months
Avg seller age
145 days

Competition & brand share

The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 flat

Sellers

18

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

93%

Top 20: 100%

Open market

0%

  • Crayola60%
  • Bendon35%
  • ARKAID5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +13.6% search growth over the last 90 days.
20K15KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 3.0×

Top pokemon crafts search terms

  • pokemon coloring book213K/yr
  • pokemon sticker book105K/yr
  • pokemon coloring21K/yr
  • pokemon coloring books for kids 6-815K/yr
  • pokemon coloring books13K/yr
  • pokmon coloring book11K/yr
  • coloring book pokemon8K/yr
  • pokemon stickers book5K/yr
  • pikachu coloring book6K/yr
  • pokemon coloring books for kids 4-66K/yr
All search terms

Top pokemon crafts products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%$52K30%$104K45%$155K60%$207K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 7 tracked products in this niche — three views at once, no toggling.

What buyers say about pokemon crafts

What buyers praise and complain about, mined from review topics.

What buyers love

Gifting Purpose22%

“Great Xmas gift”

Color20%

“pictures to color”

Fun/Entertainment Experience17%

“Overall it is a fun and affordable activity that keeps kids busy and happy”

Value For Money12%

“Worth it”

Quality-Overall8%

“Great value for the money the quality of these stickers is just what I was looking for”

Size-Overall6%

“Fit good”

Advertised Vs Actual Product5%

“Exactly as described”

Strength3%

“And seem very sturdy for the price”

What buyers complain about

Value For Money18%

“Poor value for the money”

Color14%

“he hasnt actually colored in it yet”

Thickness14%

“It is thin and greyish white”

Size-Overall12%

“with stickers that were larger than I expected”

Advertised Vs Actual Product10%

“the description for Kids is misleading”

Quality-Overall7%

“Ok. Not the best”

Top return reasons

Size-Overall67%
Advertised Vs Actual Product10%
Value For Money6%
Quality-Overall3%
Color3%
Gifting Purpose2%
Scratch Resistance1%
Width1%
Display Colors1%
Thin1%

Common questions

Is pokemon crafts profitable to sell on Amazon United States?
The niche generates $345K/yr across 7 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +13.6%. Flapen's verdict: Skip it (41/100).
How competitive is the pokemon crafts niche?
3 brands and 18 sellers compete. The top 5 products take 93% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in pokemon crafts?
Top complaints mined from reviews: Value For Money, Color, Thickness. The return rate is 0.7%.
When does demand for pokemon crafts peak?
Demand peaks in Dec; the busiest month runs 3.0× the quietest.
What does it cost to enter the pokemon crafts niche?
Listings span $5.72–$14.83; the average listing price is $8.69 (sweet spot $15–$100). The average incumbent carries 455 reviews — the moat a new listing must climb.