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Pokemon Crafts

Fail

The top 5 brands take 100% of clicks, so Pokemon Crafts is a Fail.

Flapen Score
41
41 / 100
Ranks 2,055 of 3,143 Toys & Games niches · −5 vs the category median of 46
Market size
$345K/yr408K searches / yr
90-day growth
+13.6%search demand this quarter
Competition
93%top-5 click share · 3 brands · 18 sellers

Flapen Score

Pokemon Crafts against its category

The dotted line is the Toys & Games average. Past it, Pokemon Crafts is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pokemon Crafts market on Amazon at a glance

Shoppers on Amazon United States searched for Pokemon Crafts 408K times last year and spent an estimated $345K. All 3 brands take every click. Demand peaks in Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 9.7% of those searches ended in a purchase.

Shoppers searched for this 408K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.7% of those searches ended in a purchase. Searches in the last 90 days moved +13.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $345K a year.

Searches, last 12 months
408K
Growth, 90 days vs prior 90
+13.6%
Conversion, latest week
9.7%
Market size, estimated
$345Ka year
Peak month
December3.0× the quietest month
Top search term
pokemon coloring book213K searches a year

02 · Price

A sale here is worth $8.69.

Listings sell for $8.69 on average, from $5.72 to $14.83. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 4,000 to 5,000 of them. At $8.69 that is $35K to $43K a year per listing.

Average price
$8.69under the $15 to $100 sweet spot
Price range
$5.72–$14.83
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
40K–50K
Units per listing a year
4,000–5,000
Revenue per listing a year
$35K–$43K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

43% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #209 within Craft Kits. It carries 455 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
43%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#209in Craft Kits
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
455per listing
Listings tracked
7

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
36 months

Products

Top Pokemon Crafts products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 93% of clicks. A locked shelf that new listings rarely crack.

Brands

3 flat

Sellers

18

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

93%

Top 20: 100%

Open market

0%

  • Brand 160%
  • Brand 235%
  • Brand 35%

Demand

Pokemon Crafts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 3.0×

Search terms

Top Pokemon Crafts search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pokemon coloring book213K/yr
  • pokemon sticker book105K/yr
  • pokemon coloring21K/yr
  • pokemon coloring books for kids 6-815K/yr
  • pokemon coloring books13K/yr
  • pokmon coloring book11K/yr
  • coloring book pokemon8K/yr
  • pokemon stickers book5K/yr
  • pikachu coloring book6K/yr
  • pokemon coloring books for kids 4-66K/yr

Reviews and returns

What reviews say buyers love and hate about Pokemon Crafts

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Gifting Purpose”
18%of negative reviews mention “Value For Money”
0.7%of orders come back
“Poor value for the money”
A buyer, on “Value For Money”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Pokemon Crafts questions

Answered from the same tracked data.