pokemon base set
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Avg price
Good$106.23avg listing price — sweet spot $15–$100
Market size
Good$511K$511K/yr · 506K searches
Review moat
Bad4,108.64avg incumbent reviews — the moat a new listing must climb
Growth
Bad-3.3%90-day search growth — must beat 0% to launch
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Price range
Bad$3.90–$2580.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad99%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, pokemon base set is a $511K/yr Amazon United States market (506K searches/yr). The top 5 brands hold 99% of demand. Verdict: Skip it — 48/100.
Data updated Jul 31, 2026 · scored weekly · How we score niches
pokemon base set market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- $637K–$850K
- units × avg price
- Conversion rate
- 0.9%
- Avg BSR
- #2,030
- Page quality
- 0%
- Prime
- 70%
- Sponsored
- 45%
- Out of stock
- 0.5%
- Avg brand age
- 35 months
- Avg seller age
- 148 days
Competition & brand share
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.Brands
6 rising
Sellers
316
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
41%
Top 20: 71%
Open market
0%
- Pokémon90%
- Leadiy4%
- Dan123yal2%
- Generic2%
- Pokémon Cards1%
- Zoo Packs1%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 41 weeks — -3.3% search growth over the last 90 days.Top pokemon base set search terms
- old pokemon cards51K/yr
- first edition charizard46K/yr
- pokemon blister packs45K/yr
- vintage pokemon cards32K/yr
- first edition pokemon cards39K/yr
- 1st edition pokemon cards36K/yr
- 1999 pokemon cards23K/yr
- old pokemon packs22K/yr
- base set pokemon cards26K/yr
- pokemon base set26K/yr
Top pokemon base set products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Pokmon 1st/2nd Generation from 1999! Pack of 50 Cards Guaranteed Holographics and first editions!! No more then 6 energy cards in each lot unless requesting more! Product ID: 792759981470
Pokémon$85.203.6★311 rev
One Random PSA Graded and Authenticated Encased Pokemon Card (Perfect for Display)
Pokémon$26.933.4★1,764 rev
Pokemon Lot 40: 1st Gen Cards (Base Jungle Fossil Team Rocket) - Common & Uncommon - Excellent Condition
Pokémon$37.063.9★274 rev
Pokemon TCG 3 Booster Packs 30 Cards Total Value Pack with 3 Blister Packs 100% Authentic Random Chance at Rares & Holofoils
Pokémon$27.394.3★24,063 rev
Leadiy Single Card Display Case Transparent Card Display Clear Card Stands 35PT Acrylic TCG Triple Cards Frames
Leadiy$9.944.6★79 rev
Newest
by launch date
Pikachu PSA 10 Graded PKM Card Mystery Pack Trading Card Game
Generic$159.1710 rev
Pokemon TCG: Mega Evolutions - Perfect Order 3 Pack Blister (Chikorita)
Pokémon$29.35385 rev
Pokemon TCG: 1x Random Graded Pokemon Card (Beckett PSA or CGC) - Grade 8 or Higher (English or Japanese)
Pokémon$25.5478 rev
Pokmon Compatible 100 Card Lot with 3 Legendary Ultra Rare Cards Bundle- with Dan123yal Deck Box Included
Dan123yal$42.29142 rev
Pokemon TCG: Scarlet & Violet Prismatic Evolutions Booster Pack (Random Art) - 10 Cards
Pokémon$16.68891 rev
Trending
90-day click momentum
Pokemon Gotta Catch Eeveelutions Young Mens Short Sleeve Tee Shirt Black
Pokémon$21.004.0★
Pikachu PSA 10 Graded PKM Card Mystery Pack Trading Card Game
Generic$159.172.9★
Pokemon TCG: Mega Evolutions - Perfect Order 3 Pack Blister (Chikorita)
Pokémon$29.354.5★
Pokemon TCG: 1x Random Graded Pokemon Card (Beckett PSA or CGC) - Grade 8 or Higher (English or Japanese)
Pokémon$25.543.2★
Pokemon TCG: XY Evolutions Sealed Booster Box
Pokémon$2580.464.6★
What buyers say about pokemon base set
What buyers praise and complain about, mined from review topics.What buyers love
“Pretty decent collection”
“Decent price”
“Excellent quality”
“the description is accurate”
“It was a gift”
“All Perfect Order packs”
“Some fun cards”
“Suitable for beginners”
“Great for convenience”
“the cards were in fantastic shape”
What buyers complain about
“Way too expensive”
“False advertisement”
“just plain low quality”
“It is a scam. Scam”
“cards look used”
“I would not get if your looking to give as a gift”
“Dont expect nothing exciting out of this lot”
“Possibly weighed”
“They were very difficult to open”
“Complete waste”
Top return reasons
Common questions
- Is pokemon base set profitable to sell on Amazon United States?
- The niche generates $511K/yr across 47 tracked products. 9 of 9 products launched in the last 360 days are still selling. 90-day search growth is -3.3%. Flapen's verdict: Skip it (48/100).
- How competitive is the pokemon base set niche?
- 6 brands and 316 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 99% of demand.
- What do buyers complain about in pokemon base set?
- Top complaints mined from reviews: Value For Money, Advertised Vs Actual Product, Quality-Overall. The return rate is 0.3%.
- What does it cost to enter the pokemon base set niche?
- Listings span $3.90–$2580.46; the average listing price is $106.23 (sweet spot $15–$100). The average incumbent carries 4,109 reviews — the moat a new listing must climb.