Is pokedex binder profitable to sell on Amazon United States?

The niche generates $42K/yr across 28 tracked products. 2 of 7 products launched in the last 360 days are still selling. 90-day search growth is +14.8%. Flapen's verdict: Worth a look (51/100).

How competitive is the pokedex binder niche?

19 brands and 43 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 61% of demand.

What do buyers complain about in pokedex binder?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Thickness. The return rate is 1.1%.

What does it cost to enter the pokedex binder niche?

Listings span $18.07–$71.17; the average listing price is $32.76 (sweet spot $15–$100). The average incumbent carries 208 reviews — the moat a new listing must climb.

pokedex binder

Worth a look

Shows a sweet-spot price point ($32.76 avg), but a small market ($42K/yr) keeps it on the watch list.

Avg price

Incredible$32.76

avg listing price — sweet spot $15–$100

Price range

Incredible$18.07–$71.17

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.1%

return rate — above 5% kills the launch gate

Review moat

Great208.04

avg incumbent reviews — the moat a new listing must climb

Brand share

Good61%

top-5 brand share — brands hold most of the demand

Competition

Good53%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+14.8%

90-day search growth — must beat 0% to launch

Conversion

Okay2.0%

search→purchase rate — share of searches ending in a sale

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Market size

Bad$42K

$42K/yr · 62K searches

According to Flapen's Amazon United States niche tracking, pokedex binder is a $42K/yr Amazon United States market (62K searches/yr). The top 5 brands hold 61% of demand. Verdict: Worth a look — 51/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

pokedex binder market data

Units sold / yr: 1K–2K; avg 0–100/product
Revenue / yr: $41K–$49K; units × avg price
Conversion rate: 2.0%
Avg BSR: #214
Page quality: 0%
Prime: 100%
Sponsored: 93%
Out of stock: 18.4%
Avg brand age: 20 months
Avg seller age: 160 days

Competition & brand share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

Brands

19 falling

Sellers

Top-5 brand share

61%

Top 20: 100%

Top-5 click share

53%

Top 20: 92%

Open market

33%

MORABTO24%
NEOACT15%
Generic10%
Vrsanok7%
Wazzio7%
Vault X6%

Demand

Weekly Amazon search volume, last 9 weeks — +14.8% search growth over the last 90 days.

Open Trend

Top pokedex binder search terms

pokedex binder31K/yr +24.9%1.5% conv.
1025 card binder7K/yr +44.2%2.3% conv.
1200 card binder7K/yr +0.5%1.4% conv.
pokedex card binder13K/yr -14.1%1.4% conv.
full pokedex binder4K/yr -32.0%1.9% conv.

All search terms

Top pokedex binder products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

MORABTO Card Binder 16 Pocket Trading Card Binder Holds up to 1408 Cards with 44 Sleeves Zipper Card Holder Album Compatible with TCG/Sports Cards-Black

MORABTO$36.584.7★340 rev

16 Pocket Card Binder 1280 Pockets Ringless Trading Card Binder Premium Zipper Card Album Folder for TCG MTG Game&Sports Cards(BLACK)

NEOACT$30.974.7★78 rev

Trading Card Binder with 9 Pocket Pages 900 Pockets Protective Storage Album for Sports Cards Gaming Cards Collectibles

Generic$33.054.6★54 rev

Vault X 16 Pocket XXL Zip Trading Card Binder 1088 Cards Exo-Tec (Black)

Vault X$43.394.5★83 rev

OTOmitra 16 Pocket Card Binder Holds 1280 Cards with Sleeves Black

OTOmitra$30.674.8★40 rev

Newest

by launch date

OTOmitra 16 Pocket Card Binder Holds 1280 Cards with Sleeves Black

OTOmitra$30.6740 rev

4mo ago

Universal 9-Pocket Trading Card Binder 50 Pages for 900+ Pokemon Card binder - Eevee Pokedex Gengar Binder for Sports/Game Cards & Collectibles

UVCDE$29.565 rev

6mo ago

MORABTO Card Binder 12 Pocket Trading Card Binder Holds up to 1200 Cards with 50 Sleeves Zipper Card Holder Album Compatible with TCG Card/Game Cards/Sports Card

MORABTO$32.96201 rev

10mo ago

MORABTO Card Binder 12 Pocket Trading Card Binder Holds up to 1200 Cards with 50 Sleeves Zipper Card Holder Album Compatible with TCG Card/Game Cards/Sports Card

MORABTO$33.45201 rev

10mo ago

Premium Card Binder 12 Pocket - Fits 1200 Cards3X4 Ringless Card Binder with Sleeves for Trading Cards & Sports CardsModel DClassic Purple

D DACCKIT$25.0478 rev

11mo ago

What buyers say about pokedex binder

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall24%

“Excellent product”

Collectibles13%

“Collect em all”

Value For Money8%

“Great deal”

Advertised Vs Actual Product7%

“As described”

Size-Overall6%

“cards fit perfectly”

Storage Capacity6%

“easy it is to store”

Durability5%

“Holding up great”

Strength5%

“it holds them well”

Design-Overall3%

“Solid design”

Ease Of Use3%

“Easy to use”

What buyers complain about

Size-Overall27%

“Too large”

Quality-Overall6%

“Unsure of the quality of the card sheets themselves”

Thickness5%

“Wish it was thicker”

Strength4%

“Its a little to flimsy where it bends too much”

Value For Money4%

“This binder was a little expensive”

Durability4%

“Literally falling apart less than a month in”

Weight Heavy3%

“prepare for it to be heavierthan you expect”

Ease Of Use2%

“Only downside is have to pry open the rings with your fingers”

Advertised Vs Actual Product2%

“it was false advertisement”

Product Condition1%

“But the famous 16 card binder arrived like a used item”

Top return reasons

Size-Overall68%

Advertised Vs Actual Product8%

Quality-Overall4%

Value For Money4%

Defective Material/Parts2%

Material Quality2%

Compatibility-Overall2%

Functionality-Overall2%

Color1%