Skip to content

Pogs

Fail

The top 5 products take 94% of clicks, so Pogs is a Fail.

Flapen Score
37
37 / 100
Ranks 2,483 of 3,143 Toys & Games niches · −9 vs the category median of 46
Market size
$49K/yr288K searches / yr
90-day growth
+6.4%search demand this quarter
Competition
94%top-5 click share · 7 brands · 11 sellers

Flapen Score

Pogs against its category

The dotted line is the Toys & Games average. Past it, Pogs is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pogs market on Amazon at a glance

Shoppers on Amazon United States searched for Pogs 288K times last year and spent an estimated $49K. The top 5 brands take 94% of clicks. Demand peaks in Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 288K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +6.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $49K a year.

Searches, last 12 months
288K
Growth, 90 days vs prior 90
+6.4%
Conversion, latest week
0.5%
Market size, estimated
$49Ka year
Peak month
December1.8× the quietest month
Top search term
pogs135K searches a year

02 · Price

A sale here is worth $36.32.

Listings sell for $36.32 on average, from $7.90 to $137.18. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 250 to 500 of them. At $36.32 that is $9K to $18K a year per listing.

Average price
$36.32inside the $15 to $100 sweet spot
Price range
$7.90–$137.18
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
250–500
Revenue per listing a year
$9K–$18K
Returns
2.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

43% of listings pay for placement with sponsored ads. 43% ship with Prime. On an average day, 24.0% of listings are out of stock. The average listing ranks #3,727 within Game Accessories. It carries 319 reviews at 4.11 stars, so a new listing needs social proof before a better product.

Sponsored listings
43%
Prime listings
43%
Out of stock, average day
24.0%
Average rank
#3,727in Game Accessories
Average rating
4.11 starsAmazon United States average 4.42 stars
Average reviews
319per listing
Listings tracked
7

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Pogs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 94% of clicks. A locked shelf that new listings rarely crack.

Brands

7 rising

Sellers

11

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

94%

Top 20: 100%

Open market

3%

  • Brand 149%
  • Brand 217%
  • Brand 311%
  • Brand 410%
  • Brand 57%
  • Brand 63%
  • Open — no brand owns it (1 brand, 3%)

Demand

Pogs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KHoliday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.8×

Search terms

Top Pogs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pogs135K/yr
  • pogs and slammers70K/yr
  • tazos pokemon34K/yr
  • tazos mexicanos16K/yr
  • pogs and slammers 90s collection14K/yr
  • pokemon tazos6K/yr
  • tasos4K/yr
  • pog slammers4K/yr
  • tazos mexico3K/yr
  • taso2K/yr

Reviews and returns

What reviews say buyers love and hate about Pogs

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Fun/Entertainment Experience”
50%of negative reviews mention “Design-Overall”
2.4%of orders come back
“Very disappointed, a lot of the same designs repeated”
A buyer, on “Design-Overall”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Pogs questions

Answered from the same tracked data.