Is pogs profitable to sell on Amazon United States?

The niche generates $49K/yr across 7 tracked products. 90-day search growth is +6.4%. Flapen's verdict: Skip it (37/100).

How competitive is the pogs niche?

7 brands and 11 sellers compete. The top 5 products take 94% of clicks and top 5 brands hold 94% of demand.

What do buyers complain about in pogs?

Top complaints mined from reviews: Design-Overall, Quality-Overall, Thickness. The return rate is 2.4%.

When does demand for pogs peak?

Demand peaks in Dec; the busiest month runs 1.8× the quietest.

What does it cost to enter the pogs niche?

Listings span $7.90–$137.18; the average listing price is $36.32 (sweet spot $15–$100). The average incumbent carries 319 reviews — the moat a new listing must climb.

pogs

Skip it

A concentrated shelf (top 5 take 94% of clicks) — this niche doesn't clear our bar today.

Avg price

Incredible$36.32

avg listing price — sweet spot $15–$100

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Review moat

Great318.71

avg incumbent reviews — the moat a new listing must climb

Price range

Good$7.90–$137.18

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.4%

return rate — above 5% kills the launch gate

Growth

Okay+6.4%

90-day search growth — must beat 0% to launch

Brand share

Bad94%

top-5 brand share — brand-locked demand

Market size

Bad$49K

$49K/yr · 288K searches

Conversion

Bad0.5%

search→purchase rate — share of searches ending in a sale

Competition

Bad94%

top-5 click share — a locked-up shelf

Signals Low Review Barrier

According to Flapen's Amazon United States niche tracking, pogs is a $49K/yr Amazon United States market (288K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Dec. Verdict: Skip it — 37/100.

Data updated Jul 31, 2026 · scored weekly · How we score niches

pogs market data

Units sold / yr: 2K–3K; avg 250–500/product
Revenue / yr: $73K–$91K; units × avg price
Conversion rate: 0.5%
Avg BSR: #3,727
Page quality: 0%
Prime: 43%
Sponsored: 43%
Out of stock: 24.0%
Avg brand age: 46 months
Avg seller age: 152 days

Competition & brand share

The top 5 products capture 94% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 rising

Sellers

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

94%

Top 20: 100%

Open market

Panda Expressions49%
Pog Retro Kaps17%
BooTool11%
Generic10%
Hungdao7%
Asian Zing3%
Open — no brand owns it (1 brand, 3%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +6.4% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 1.8×

Open Trend

Top pogs search terms

pogs135K/yr +12.0%0.5% conv.
pogs and slammers70K/yr +3.9%0.6% conv.
tazos pokemon34K/yr -3.6%0.0% conv.
tazos mexicanos16K/yr +9.2%0.1% conv.
pogs and slammers 90s collection14K/yr -9.8%0.6% conv.
pokemon tazos6K/yr +6.2%0.0% conv.
tasos4K/yr +3.5%0.1% conv.
pog slammers4K/yr -3.5%0.4% conv.
tazos mexico3K/yr +21.5%0.3% conv.
taso2K/yr +6.3%0.0% conv.

All search terms

Top pogs products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 7 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

200 Assorted Pog Milkcaps with 6 Slammers

Panda Expressions$24.903.9★278 rev

Retro KAPS 2 Player Starter kit

Pog Retro Kaps$20.744.1★305 rev

BooTool(TM) POG Milk Cap and Slammers Game POGS Milkcap Assortment - 102 Pc

BooTool$18.714.0★5 rev

200 POGS 3 Slammers and 1 Game Board

Generic$24.814.1★27 rev

Hungdao 100 Pcs Positive Affirmation Chips Bulk Back to School 2.36 Double Sided Printing Motivational Tokens 100 Inspirational Sayings Coins Appreciation Gifts Prizes for Students Classroom Office

Hungdao$7.904.2★88 rev

Newest

by launch date

200 POGS 3 Slammers and 1 Game Board

Generic$24.8127 rev

3y ago

Hungdao 100 Pcs Positive Affirmation Chips Bulk Back to School 2.36 Double Sided Printing Motivational Tokens 100 Inspirational Sayings Coins Appreciation Gifts Prizes for Students Classroom Office

Hungdao$7.9088 rev

4y ago

BooTool(TM) POG Milk Cap and Slammers Game POGS Milkcap Assortment - 102 Pc

BooTool$18.715 rev

4y ago

Retro KAPS 2 Player Starter kit

Pog Retro Kaps$20.74305 rev

7y ago

Set of 10 Slammers and 40 Milkcap Pogs for Pog Game Assorted Colors

Asian Zing$19.9815 rev

11y ago

What buyers say about pogs

What buyers praise and complain about, mined from review topics.

What buyers love

Fun/Entertainment Experience31%

“Kids enjoyed the pogs”

Quality-Overall31%

“But they are very produced”

Trivia Games17%

“I have and now my kiddos get to learn how to play pogs”

Assembly/Installation8%

“They actually love it easy to set up easy to maintain”

Strength8%

“Very sturdy and looks great”

Locally Manufactured6%

“Excellent quality, American made”

What buyers complain about

Design-Overall50%

“Very disappointed, a lot of the same designs repeated”

Quality-Overall25%

“Not the best”

Thickness25%

“the pogs are thin”

Top return reasons

Advertised Vs Actual Product32%

Size-Overall23%

Quality-Overall20%

Value For Money11%

Thickness5%

Defective Material/Parts3%

Thin3%

Scratch Resistance1%

Material Quality1%

Fun/Entertainment Experience1%

Common questions

Is pogs profitable to sell on Amazon United States?: The niche generates $49K/yr across 7 tracked products. 90-day search growth is +6.4%. Flapen's verdict: Skip it (37/100).
How competitive is the pogs niche?: 7 brands and 11 sellers compete. The top 5 products take 94% of clicks and top 5 brands hold 94% of demand.
What do buyers complain about in pogs?: Top complaints mined from reviews: Design-Overall, Quality-Overall, Thickness. The return rate is 2.4%.
When does demand for pogs peak?: Demand peaks in Dec; the busiest month runs 1.8× the quietest.
What does it cost to enter the pogs niche?: Listings span $7.90–$137.18; the average listing price is $36.32 (sweet spot $15–$100). The average incumbent carries 319 reviews — the moat a new listing must climb.