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Playmat Holder

Maybe

The average product has only 173 reviews. But shoppers spend an estimated $73K a year here, so Playmat Holder is a Maybe.

Flapen Score
54
54 / 100
Top 18% of 3,143 Toys & Games niches · +8 vs the category median of 46
Market size
$73K/yr82K searches / yr
90-day growth
-7.5%search demand this quarter
Competition
44%top-5 click share · 29 brands · 64 sellers

Flapen Score

Playmat Holder against its category

The dotted line is the Toys & Games average. Past it, Playmat Holder is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Playmat Holder market on Amazon at a glance

Shoppers on Amazon United States searched for Playmat Holder 82K times last year and spent an estimated $73K. The top 5 brands take 47% of clicks. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 4.6% of those searches ended in a purchase.

Shoppers searched for this 82K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.6% of those searches ended in a purchase. Searches in the last 90 days moved -7.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $73K a year.

Searches, last 12 months
82K
Growth, 90 days vs prior 90
-7.5%
Conversion, latest week
4.6%
Market size, estimated
$73Ka year
Top search term
playmat holder38K searches a year

02 · Price

A sale here is worth $19.64.

Listings sell for $19.64 on average, from $8.19 to $39.88. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $19.64 that is $0 to $2K a year per listing.

Average price
$19.64inside the $15 to $100 sweet spot
Price range
$8.19–$39.88
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 26.3% of listings are out of stock. The average listing ranks #351 within Collectible Card Games. It carries 173 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
100%
Out of stock, average day
26.3%
Average rank
#351in Collectible Card Games
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
173per listing
Listings tracked
37

04 · Newcomers

2 of last year's 14 launches cleared the first-year sales bar.

14 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
14
Successful launches
2Amazon's first-year sales bar
Average brand age
31 months

Products

Top Playmat Holder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

Brands

29 rising

Sellers

64

Top-5 brand share

47%

Top 20: 92%

Top-5 click share

44%

Top 20: 84%

Open market

46%

  • Brand 114%
  • Brand 210%
  • Brand 310%
  • Brand 48%
  • Brand 57%
  • Brand 67%

Demand

Playmat Holder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KDecJanFebMarAprMayJunJul

Peak months: Jan · busiest ÷ quietest = 1.4× · 8 of 12 months tracked

Search terms

Top Playmat Holder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • playmat holder38K/yr
  • playmat storage20K/yr
  • mtg playmat holder9K/yr
  • tcg playmat holder5K/yr
  • mtg mat holder4K/yr
  • play mat holder4K/yr
  • playmat holder mtg2K/yr

Reviews and returns

What reviews say buyers love and hate about Playmat Holder

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Storage Capacity”
22%of negative reviews mention “Size-Overall”
1.7%of orders come back
“it's a tight fit”
A buyer, on “Size-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Playmat Holder questions

Answered from the same tracked data.