playmat holder
Worth a lookShows a thin review moat (173 avg reviews), but a small market ($73K/yr) keeps it on the watch list.
Review moat
Great172.81avg incumbent reviews — the moat a new listing must climb
Brand share
Great47%top-5 brand share — no brand owns this niche
Avg price
Great$19.64avg listing price — sweet spot $15–$100
Returns
Great1.7%return rate — above 5% kills the launch gate
Price range
Great$8.19–$39.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-7.5%90-day search growth — must beat 0% to launch
Market size
Bad$73K$73K/yr · 82K searches
According to Flapen's Amazon United States niche tracking, playmat holder is a $73K/yr Amazon United States market (82K searches/yr). The top 5 brands hold 47% of demand. Verdict: Worth a look — 54/100.
Data updated Jul 31, 2026 · scored weekly · How we score niches
playmat holder market data
- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- $79K–$98K
- units × avg price
- Conversion rate
- 4.6%
- Avg BSR
- #351
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 81%
- Out of stock
- 26.3%
- Avg brand age
- 31 months
- Avg seller age
- 185 days
Competition & brand share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.Brands
29 rising
Sellers
64
Top-5 brand share
47%
Top 20: 92%
Top-5 click share
44%
Top 20: 84%
Open market
46%
- DHRRDE14%
- NERD GEAR10%
- Svxtoby10%
- Xykzra8%
- FETUSI7%
- Rexmica7%
Demand
Weekly Amazon search volume, last 33 weeks — -7.5% search growth over the last 90 days.Top playmat holder search terms
- playmat holder38K/yr
- playmat storage20K/yr
- mtg playmat holder9K/yr
- tcg playmat holder5K/yr
- mtg mat holder4K/yr
- play mat holder4K/yr
- playmat holder mtg2K/yr
Top playmat holder products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
DHRRDE Playmat Tube for MTG - Portable Hangable Door Organizer with 2 Hooks Fits for 12+1 Card Game Storage with Clear Slots for TCG/RPG Mats (12 tubes)
DHRRDE$15.684.7★56 rev
NERD GEAR Playmat Sanctuary - MTG Playmat Holder & Organizer Solution - Stores 12 TCG Mats + Tube - Ideal for Magic Playmats - Premium Playmat TCG Storage (Black)
NERD GEAR$39.884.8★129 rev
Playmat Tube Storage Bag Hangable Playmat Holder with 2 Hooks & Mesh Pockets Playmat Case for MTG/TCG/RPG Fits 12+1 Game Mats with Transparent PVC Slots (12 Tubes)
Xykzra$18.154.6★26 rev
Playmat Holder Fits 12+1 Card Game Playmats with Transparent Plastic Slots
Svxtoby$24.914.5★50 rev
JIEENDLESSLUS Playmat Tube Storage & Hanging Holder Organizer for MTG
JIEENDLESSLUS$14.644.6★28 rev
Newest
by launch date
Playmat Tube Storage Bag 12+1 Hanging Playmat Organizer for MTG/TCG Playmats Oxford Cloth Holder with Clear PVC Windows Roll-Up Compact Design Includes 2 Metal Door Hooks
EKIXINKARA$13.011 rev
Playmat Tube Storage Bag Hangable Playmat Holder with 2 Hooks & Mesh Pockets Playmat Case for MTG/TCG/RPG Fits 12+1 Game Mats with Transparent PVC Slots (12 Tubes)
Xykzra$18.1526 rev
Playmat Holder Fits 12+1 Card Game Playmats with Transparent Plastic Slots
Svxtoby$24.9150 rev
MTG Playmat Holder & Organizer Solution - Stores 6 TCG Mats + 1 Tube
Svxtoby$19.3750 rev
3 PCS Playmat Tube Hexagonal Shape
sabermaster$19.9122 rev
Trending
90-day click momentumPlaymat Tube Storage Bag 12+1 Hanging Playmat Organizer for MTG/TCG Playmats Oxford Cloth Holder with Clear PVC Windows Roll-Up Compact Design Includes 2 Metal Door Hooks
EKIXINKARA$13.014.0★
3 PCS Playmat Tube Hexagonal Shape
sabermaster$19.913.8★
Prism-Shaped Playmat Tube with Single Cap Non-Slip TCG Playmat Holder Anti-Roll Storage Case Transparent Mat Tube (1-Pack)
MAJUNEY$8.194.2★
Easecos Playmat Tube Case Portable Game Play Mat Storage Bag with Adjustable Strap Compatiable with TCG/MTG Playmat Game Mat Carry Case with Trading Card Holder and Dice Pocket
Easecos$23.414.8★
MTG Playmat Holder & Organizer Solution - Stores 6 TCG Mats + 1 Tube
Svxtoby$19.374.5★
What buyers say about playmat holder
What buyers praise and complain about, mined from review topics.What buyers love
“Great storage,”
“Just the right size”
“good quality tubes”
“Exactly as pictured”
“Durable”
“Worth every penny”
“Premium design, love it”
“the material is high quality”
“the construction feels robust”
“Easy Way to Store”
What buyers complain about
“it's a tight fit”
“it was a little too dense”
“0n the cheap side for how expensive it is”
“all good other than the strap sometimes coming undone which is a bit annoying”
“they are a bit flimsy”
“The material is plastic”
“Slight chemical smell upon opening that quickly went away after letting it air out for a day or two”
“Very frustrating to use”
“Not a hard case”
“The cap is decent not the most secure design”
Top return reasons
Common questions
- Is playmat holder profitable to sell on Amazon United States?
- The niche generates $73K/yr across 37 tracked products. 2 of 14 products launched in the last 360 days are still selling. 90-day search growth is -7.5%. Flapen's verdict: Worth a look (54/100).
- How competitive is the playmat holder niche?
- 29 brands and 64 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 47% of demand.
- What do buyers complain about in playmat holder?
- Top complaints mined from reviews: Size-Overall, Thickness, Value For Money. The return rate is 1.7%.
- What does it cost to enter the playmat holder niche?
- Listings span $8.19–$39.88; the average listing price is $19.64 (sweet spot $15–$100). The average incumbent carries 173 reviews — the moat a new listing must climb.