Playmat Holder
Playmat Holder shows a thin review moat (173 avg reviews), but a small market ($73K/yr) keeps it on the watch list.
Flapen Score
Top 18% of 3,143 Toys & Games niches · +8 vs the category median of 46
Is Playmat Holder profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Playmat Holder is a $73K/yr Amazon United States market (82K searches/yr). The top 5 brands hold 47% of demand. Verdict: Worth a look — 54/100.
Playmat Holder: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -7.5% over the last 90 days and 4.6% of searches end in a purchase.
$73K
revenue / yr
Who owns the niche?
The top 5 brands hold 47% of demand, so 53% of the market is open.
53%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 37 products
Top Playmat Holder products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
DHRRDE Playmat Tube for MTG - Portable Hangable Door Organizer with 2 Hooks Fits for 12+1 Card Game Storage with Clear Slots for TCG/RPG Mats (12 tubes)
- Price
- $15.68
- Rating
- 4.7/5
- Reviews
- 56
- Age
- 1y ago
NERD GEAR Playmat Sanctuary - MTG Playmat Holder & Organizer Solution - Stores 12 TCG Mats + Tube - Ideal for Magic Playmats - Premium Playmat TCG Storage (Black)
- Price
- $39.88
- Rating
- 4.8/5
- Reviews
- 129
- Age
- 1y ago
Playmat Tube Storage Bag Hangable Playmat Holder with 2 Hooks & Mesh Pockets Playmat Case for MTG/TCG/RPG Fits 12+1 Game Mats with Transparent PVC Slots (12 Tubes)
- Price
- $18.15
- Rating
- 4.6/5
- Reviews
- 26
- Age
- 5mo ago
Playmat Holder Fits 12+1 Card Game Playmats with Transparent Plastic Slots
- Price
- $24.91
- Rating
- 4.5/5
- Reviews
- 50
- Age
- 7mo ago
JIEENDLESSLUS Playmat Tube Storage & Hanging Holder Organizer for MTG
- Price
- $14.64
- Rating
- 4.6/5
- Reviews
- 28
- Age
- 1y ago
Trending
90-day click momentum
Playmat Tube Storage Bag 12+1 Hanging Playmat Organizer for MTG/TCG Playmats Oxford Cloth Holder with Clear PVC Windows Roll-Up Compact Design Includes 2 Metal Door Hooks
- Price
- $13.01
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 3mo ago
3 PCS Playmat Tube Hexagonal Shape
- Price
- $19.91
- Rating
- 3.8/5
- Reviews
- 22
- Age
- 7mo ago
Prism-Shaped Playmat Tube with Single Cap Non-Slip TCG Playmat Holder Anti-Roll Storage Case Transparent Mat Tube (1-Pack)
- Price
- $8.19
- Rating
- 4.2/5
- Reviews
- 53
- Age
- 1y ago
Easecos Playmat Tube Case Portable Game Play Mat Storage Bag with Adjustable Strap Compatiable with TCG/MTG Playmat Game Mat Carry Case with Trading Card Holder and Dice Pocket
- Price
- $23.41
- Rating
- 4.8/5
- Reviews
- 17
- Age
- 9mo ago
MTG Playmat Holder & Organizer Solution - Stores 6 TCG Mats + 1 Tube
- Price
- $19.37
- Rating
- 4.5/5
- Reviews
- 50
- Age
- 7mo ago
Newest
by launch datePlaymat Tube Storage Bag 12+1 Hanging Playmat Organizer for MTG/TCG Playmats Oxford Cloth Holder with Clear PVC Windows Roll-Up Compact Design Includes 2 Metal Door Hooks
- Price
- $13.01
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 3mo ago
Playmat Tube Storage Bag Hangable Playmat Holder with 2 Hooks & Mesh Pockets Playmat Case for MTG/TCG/RPG Fits 12+1 Game Mats with Transparent PVC Slots (12 Tubes)
- Price
- $18.15
- Rating
- 4.6/5
- Reviews
- 26
- Age
- 5mo ago
Playmat Holder Fits 12+1 Card Game Playmats with Transparent Plastic Slots
- Price
- $24.91
- Rating
- 4.5/5
- Reviews
- 50
- Age
- 7mo ago
MTG Playmat Holder & Organizer Solution - Stores 6 TCG Mats + 1 Tube
- Price
- $19.37
- Rating
- 4.5/5
- Reviews
- 50
- Age
- 7mo ago
3 PCS Playmat Tube Hexagonal Shape
- Price
- $19.91
- Rating
- 3.8/5
- Reviews
- 22
- Age
- 7mo ago
Competition: brands, sellers & click share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.
Brands
29 rising
Sellers
64
Top-5 brand share
47%
Top 20: 92%
Top-5 click share
44%
Top 20: 84%
Open market
46%
- DHRRDE14%
- NERD GEAR10%
- Svxtoby10%
- Xykzra8%
- FETUSI7%
- Rexmica7%
Playmat Holder demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Playmat Holder search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- playmat holder38K/yr
- playmat storage20K/yr
- mtg playmat holder9K/yr
- tcg playmat holder5K/yr
- mtg mat holder4K/yr
- play mat holder4K/yr
- playmat holder mtg2K/yr
What reviews say buyers love and hate about Playmat Holder
What buyers mention most, as a share of all reviews.
What buyers love
73% of reviews“Great storage,”
“Just the right size”
“good quality tubes”
“Exactly as pictured”
“Durable”
What buyers complain about
63% of reviews“it's a tight fit”
“it was a little too dense”
“0n the cheap side for how expensive it is”
“all good other than the strap sometimes coming undone which is a bit annoying”
“they are a bit flimsy”
Playmat Holder return rate & reasons
Why buyers send it back, as a share of all return requests.
1.7%
Return rate
77%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Playmat Holder questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
