playing cards 12 pack
Worth a lookShows low returns (0.8%), but strong incumbent ratings (4.6★) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Great$21.03avg listing price — sweet spot $15–$100
Conversion
Great9.2%search→purchase rate — share of searches ending in a sale
Price range
Great$9.96–$38.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$620K$620K/yr · 321K searches
Review moat
Okay1,585.81avg incumbent reviews — the moat a new listing must climb
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Growth
Bad-2.4%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, playing cards 12 pack is a $620K/yr Amazon United States market (321K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Dec. Verdict: Worth a look — 54/100.
Data updated Jul 31, 2026 · scored weekly · How we score niches
playing cards 12 pack market data
- Units sold / yr
- 40K–50K
- avg 1,500–2,000/product
- Revenue / yr
- $841K–$1.1M
- units × avg price
- Conversion rate
- 9.2%
- Avg BSR
- #64
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 94%
- Out of stock
- 4.0%
- Avg brand age
- 54 months
- Avg seller age
- 172 days
Competition & brand share
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.Brands
9 falling
Sellers
34
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
61%
Top 20: 100%
Open market
10%
- Bicycle34%
- BGUP21%
- LotFancy13%
- Rhode Island Novelty9%
- Regal Games7%
- Cartamundi6%
- Open — no brand owns it (3 brands, 10%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -2.4% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.7×
Top playing cards 12 pack search terms
- playing cards bulk95K/yr
- playing cards 12 pack98K/yr
- bulk playing cards33K/yr
- deck of cards bulk28K/yr
- bicycle playing cards 12 pack14K/yr
- decks of cards bulk15K/yr
- bicycle cards 12 pack8K/yr
- bulk deck of cards7K/yr
- 12 pack playing cards3K/yr
- playing cards in bulk3K/yr
Top playing cards 12 pack products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Bicycle Rider Back Playing Cards 12 Pack Poker Size Standard Index
Bicycle$22.794.8★6,411 rev
LotFancy Playing Cards 12 Pack Decks of Cards Bulk Poker Size Standard Index for Blackjack Euchre Canasta Card Game 6 Blue and 6 Red Casino Grade Poker Cards
LotFancy$16.194.7★12,295 rev
![Regal Games [48 Decks] Rockets Bulk Playing Cards Set for Adults & Professionals - 310 GSM Linen Finish - Poker Cards for Blackjack Euchre Canasta - Casino Grade Travel & Game Night Cards](https://m.media-amazon.com/images/I/51Ub0ilRf2L.jpg)
Regal Games [48 Decks] Rockets Bulk Playing Cards Set for Adults & Professionals - 310 GSM Linen Finish - Poker Cards for Blackjack Euchre Canasta - Casino Grade Travel & Game Night Cards
Regal Games$38.894.7★23 rev
BGUP Playing Cards 16 Decks of Cards Bulk Standard Size Poker Cards Perfect for Classic Card Games Party Games Blackjack Card Games for Families & Magic Performances (Red/Blue)
BGUP$15.894.7★56 rev
Classic Playing Cards 12 Pack Jumbo Index Red Blue Casino Quality
Cartamundi$12.204.6★165 rev
Newest
by launch dateBGUP Playing Cards 16 Decks of Cards Bulk Standard Size Poker Cards Perfect for Classic Card Games Party Games Blackjack Card Games for Families & Magic Performances (Red/Blue)
BGUP$15.8956 rev
BGUP Playing Cards 26 Decks of Cards Bulk Standard Size Poker Cards Perfect for Classic Card Games Party Games Blackjack Card Games for Families & Magic Performances (Red/Blue)
BGUP$20.6446 rev
BGUP Playing Cards 36 Decks of Cards Bulk Standard Size Poker Cards Perfect for Classic Card Games Party Games Blackjack Card Games for Families & Magic Performances (Red/Blue)
BGUP$27.2546 rev
BGUP Playing Cards 50 Decks of Cards Bulk Standard Size Poker Cards Perfect for Classic Card Games Party Games Blackjack Card Games for Families & Magic Performances (Red/Blue)
BGUP$35.7646 rev
BGUP Playing Cards 30 Decks of Cards Bulk Standard Size Poker Cards Perfect for Classic Card Games Party Games Blackjack Card Games for Families & Magic Performances (Red/Blue)
BGUP$24.4656 rev
Trending
90-day click momentumBGUP Playing Cards 26 Decks of Cards Bulk Standard Size Poker Cards Perfect for Classic Card Games Party Games Blackjack Card Games for Families & Magic Performances (Red/Blue)
BGUP$20.644.7★
BGUP Playing Cards 50 Decks of Cards Bulk Standard Size Poker Cards Perfect for Classic Card Games Party Games Blackjack Card Games for Families & Magic Performances (Red/Blue)
BGUP$35.764.7★
BGUP Playing Cards 36 Decks of Cards Bulk Standard Size Poker Cards Perfect for Classic Card Games Party Games Blackjack Card Games for Families & Magic Performances (Red/Blue)
BGUP$27.254.7★
BGUP Playing Cards 16 Decks of Cards Bulk Standard Size Poker Cards Perfect for Classic Card Games Party Games Blackjack Card Games for Families & Magic Performances (Red/Blue)
BGUP$15.894.7★
Maverick Playing Cards 12 Pack Made in USA Jumbo Index Red Blue
Maverick$16.834.4★
What buyers say about playing cards 12 pack
What buyers praise and complain about, mined from review topics.What buyers love
“Good Quality Cards”
“Excellent value”
“GREAT CARDS”
“They're durable and well made, with a nice matte finish that's great for shuffling, right out of the box”
“Easy to use”
“just as advertised”
“The standard size format is completely accurate”
“Great for Games, Parties, Everyday”
“Bright colors”
“They are nice sturdy cards”
What buyers complain about
“I was expecting better quality from US Playing Card Company”
“Thinner than before”
“Price went up $2.00”
“they are not as slippery”
“unfortunately not super durable”
“The size is just slightly smaller than standard cards”
“Quality control issues during printing”
“flimsy”
“difficult to use”
“the material is not the highest quality weight”
Top return reasons
Common questions
- Is playing cards 12 pack profitable to sell on Amazon United States?
- The niche generates $620K/yr across 16 tracked products. 9 of 9 products launched in the last 360 days are still selling. 90-day search growth is -2.4%. Flapen's verdict: Worth a look (54/100).
- How competitive is the playing cards 12 pack niche?
- 9 brands and 34 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 84% of demand.
- What do buyers complain about in playing cards 12 pack?
- Top complaints mined from reviews: Quality-Overall, Thickness, Value For Money. The return rate is 0.8%.
- When does demand for playing cards 12 pack peak?
- Demand peaks in Dec; the busiest month runs 1.7× the quietest.
- What does it cost to enter the playing cards 12 pack niche?
- Listings span $9.96–$38.89; the average listing price is $21.03 (sweet spot $15–$100). The average incumbent carries 1,586 reviews — the moat a new listing must climb.